Name : Sandip Mishra

Class : S.Y.B.M.S

Div : C

Roll No. : 2411

Subject : RESEARCH METHODS IN BUSINESS

Topic : MAHINDRA &

MAHINDRA

GUIDANCE CERTIFICATE

This is to certify that Mr. Sandeep Mishra student of Bachelor In Business Management, Pillai’s College Of Arts, Commerce And Science, New Panvel has undergone project in RESEARCH METHODS IN BUSINESS. The research topic was “A Brief Study of Marketing Strategy and Analysis of SCORPIO (m-HAWK) by Mahindra and Mahindra ltd.

ACKNOWLEDGEMENT

I know that the helping hand of many people back up the success. The guidance of our teachers proves to be icing on cake. The same is the case with my project wouldn’t have been possible without the eminent guidance of our teachers, suggestion of our colleagues and a sincere thanks to our respondents for their valuable views.

I am thankful to Mrs. Prerna for the continuous help and guidance for the project. I’m indebted to my colleagues at PCACS for their contribution in improvement and reviewing the assignment.

Above all I am thankful to almighty who blossomed us with his blessings for the completion of the project.

INDEX

CONTENTS

1. INTRODUCTION OF MAHINDRA & MAHINDRA 2. M&M Board of Members3. PRODUCT PORTFOLIO4. Making of Mahindra Scorpio5. Mahindra Scorpio Launched in Brazil6. Scorpio Contents 7. SCORPIO(m-HAWK) & FEATURES n VARIANTS

a) Scorpio Growth Rate

b) EURO Norms

c) CRUMPLE ZONE

8. SUV Compare Chart9. ORGANISATIONAL STRUCTURE AT DEALERSHIP10.J.D.POWER Ranking11. SCORPIO BRAND BUILDING EXERCISE12.CORPORATE SOCIAL RESPONSIBILITIES13.CONCLUSION14.QUESTIONNAIRE

The Mahindra Group ---An Overview

The Mahindra Group is a $ 4.5 billion * conglomerate is a leading manufacturer of multi-utility vehicles with significant presence in key sectors like farm equipments, infrastructures, information technology and financial services.

The Group has leading presence in many key sectors:-

1) Automotive (Mahindra& Mahindra LTD.)2) Farm equipment (Mahindra Tractors)3) Mahindra trade and Financial Services (Mahindra Inter trade

Mahindra &Mahindra Financial Services Ltd.)4) Mahindra Systems and Automotive Technologies (Mahindra

Engineering Services, Mahindra Ugine)5) Information Technology (Tech Mahindra, Bristlecone) and

Infrastructure Development (Mahindra GESCO, Club Mahindra Holidays, Mahindra World City).

Two Group companies Mahindra Finance and Tech Mahindra made their debut on the courses in 2006 in line with the commitment that each of the business segments would have flagship companies that will be listed.

The Group employees over 40,000 people and has eight – of the art manufacturing facilities in the India M&M has made strategic acquisition of plants in China and the United Kingdom , and has three assembly plants in USA M&M has entered into partnerships with international companies like RENAULT SA, FRANCE, NISSAN, and International Truck and engine corporation, USA.

M&M’s products are being exported to the USA .Russia and several other countries in Africa, Asia Europe and Latin America. Its global subsidiaries include Mahindra Europe Srl. Based Italy, Mahindra USA Inc. Mahindra South Africa and Mahindra.

(China) Tractor Co. Ltd

Over the years, the Mahindra has transformed itself into a group that has leadership position in all the sectors it operates and has a growing global

footprint. FORBES has ranked the Mahindra group in its Top 200 list of the world’s most reputable companies and in the Top 10 list of Most Reputable Indian Companies.

M&M (Automotive Sector) History

M&M’s association with the automobile business dates back to 1945. The Company was incorporated in 1945 and was originally formed to manufacture utility vehicles for the Indian market, initially by importing and assembling WILLYS JEEP KITS. The manufacture of utility vehicles commenced in 1954 in collaboration with WILLYS Overland Corporation and its successors, Kaiser Jeep Corporation and American Motor Corporation (now part of Daimler Chrysler group). The Company commenced manufacturing Light Commercial Vehicles (LCV) in 1965. The Company has recently entered the three-wheeler market. Over the year, the Mahindra brand of vehicles has come to represent high quality, ruggedness, durability, reliability, easy maintenance and operational economy. These are the qualities that have endeared the vehicle to individuals as well as institutions like the Indian armed forces. M&M is the leader in the MUV business in the country since inception.

M&M has comprehensive manufacturing facilities with high level of vertical integration. M&M’s automotive division has five manufacturing plants, three in the state of MAHARASHTRA and one in ANDHRA PRADESH. In Maharashtra, its plant in Mumbai and Nasik manufacture multi-utility vehicles, and engines are produced at the Igatpuri plant. Light Commercial Vehicles are manufactured at the company’s plant in Zaheerabaad in Andhra Pradesh and three-wheelers in Haridwar.

Our Mumbai and Nasik plants with the R&D facility at NASIK are ISO/TS 16949 certified. The Mumbai plant has also been recommended for the TPM excellence award. Our engine plant at Igatpuri has QS 9000 certification. Our LCV & three wheeler plant at Zaheerabad have ISO 9001:1994. Both of these plants are also working towards TS 16949 certification. Our plants in Mumbai and Igatpuri are also ISO: 14001 certified.

M&M has a strong Research & Development set-up, with over 300 engineers in the automotive division. The Company’s technical prowess is proven by negligible import content in our vehicle and by the design and development of a totally from ground upward, new contemporary SUV –Scorpio.The division’s marketing efforts are supported by a network of more than 275 dealers across the country, which are managed by 20 sales offices. Additionally,

the division has a national network of authorised service stations and stockist to meet customer needs for serving and spare parts.

Having conquered a substantial portion of India’s semi-urban and rural markets, the division has in recent year’s secured significant success in urban regions following the introduction of premium MUVs like Bolero and Scorpio. Scorpio is M&M’s first indigenously developed SPORTS UTILITY VEHICLES – an off road vehicle with car like comforts. The Scorpio was launched in June, 2002 and has been universally acclaimed. It was declared to be the “Car of the Year “by CNBC Auto car, BBC Wheels and Business Standard Monitoring.

M&M’s automotive division also exports its products to several countries like- Africa, Asia and European & Latin American Countries. The Group recently made a milestone entry into the passenger car segment with Logan, a product of its JV with Renault SA.

M&M Core Purpose

Indians are second to known in the world, the founders of the nation and M&M Company passionately believed this. We will prove them right by believing in ourselves and by making Mahindra & Mahindra Ltd. known worldwide for the QUALITY, DURABILITY and Reliability of its products and services.

M&M Core Values

M&M core values influenced by our past, tempered by our present and are designed to shape our future. They are an amalgam of what we have been, what we are and what we want to be.

These values are compass that will guide our actions, both personal and corporate. They are:-

Good Corporate Citizenship:-

As in the past, we will continue to seek long term success that is in alignment with our country’s need. We will do this without compromising on ethical business standards.

Professionalism:-

We have always sought the best people and given them the freedom as well as opportunity to grow. We will continue to do so. We will support innovation and well reasoned risk – taking, but demand of performance will be its first priority.

Customer first:-

We exist and prosper only because of our customers. We will respond to their changing needs and expectations speedily, courteously and effectively.

Quality focus:-

Quality is the key to delivering money to our customers. We will make quality a driving value in our work, in our products and in our interactions with others. We will do it “first time right”.

Dignity of the Individual:-

We value individual dignity, uphold the right to express disagreement and respect the time and efforts of others. Through our actions we nurture fairness, trust and transparency.

Board of members Our Group > the Management > Board of Directors

The Board of Directors of the Company has, as its members, eminent persons from Industry, Finance, Investment and other branches of business, who bring diverse experience and expertise to the Board.

The Company's current Board of Directors is as follows:

NAME DESIGNATION

1. Mr. Keshub Mahindra Chairman

2. Mr. Anand G. Mahindra

Vice Chairman and Managing Director

3. Deepak Shantilal Parekh ,Director

4. Nadir Burjorji Godrej, Director

5. M. M. Murugappan ,Director

6. Bharat Narotam Doshi Executive Director & Group Chief Financial Officer (Group CFO)

7. Arun Kumar Nanda ,Executive Director & Secretary

8. Narayanan Vaghul ,Director

9. Dr. Ashok Sekhar Ganguly, Director

10. R. K. Kulkarni Director

11. Anupam Pradip Puri, Director

12. Thomas Mathew T. Nominee of LIC

Mr. Keshub Mahindra – Chairman

Mr. Keshub Mahindra, Chairman of Mahindra & Mahindra Limited, is a B.Sc. graduate from Wharton, University of Pennsylvania, USA. After joining the Company in 1947, he became the Chairman in 1963. For over five decades, his continuous involvement has enabled the Mahindra Group to reach where it is today.

He is a well-known philanthropist who redefined corporate governance by effectively channelizing funds into the social sector. He has contributed immensely to the cause of building ethical corporations in India and is currently part of numerous prestigious organisations and committees. He was also appointed by the Government of India to serve on a number of Committees including the Sachar Commission on Company Law & MRTP, Central Advisory Council of Industries etc. Today, he is an icon, an inspiring business leader and a distinguished corporate citizen that everyone looks up to.

Mr. Keshub Mahindra is on the Board of Directors of the

following organisations:

• Chairman of Mahindra Holdings & Finance Limited, Mahindra Ugine Steel Company Limited

• Board of Governors of Mahindra United World College of India

• Vice Chairman of Housing Development Finance Corporation Limited

• Director in Bombay Burmah Trading Corporation Limited, Bombay Dyeing & Manufacturing Company Limited, Kema Services (International) Private

Limited, United World Colleges International (UK) Limited, Rodal Investments Private Limited and Pratham-India Education Initiative.

PRODUCT PORTFOLIO

Mahindra & Mahindra is known for its in utility vehicles, commercial vehicles & personal vehicles. In order to clearly differentiate the segment in which

Mahindra is playing, the company has divided all its products into 3- different channels. I

1. Channel 1 personal -SUV2. Channel 2 prosper –UV3. Channel 3 MIL –LCV

Channel 1 – Personal: - This segments categories for personal use or family use Scorpio & Logan are in Channel 1

Different Variant

Scorpio - M2Di (more mileage diesel engine PS, AC)

LX (PS, PW, AC Trittabled Staring)

DX (LX +Rear Wiper, Black Cladding, Fog lamp)

SLX (DX+MP3, Self Colour Cladding, Alarm System)

V-Series VLS (SLX + Alloy Wheel+ m-Hawk Engine, Cruise Control,

Tyre- tonics’, Intellipark, Rain Sensor, Light Sensor, Audio

Control on steering, Immobiliser)

VLX (SLX + VLS)

Logan - GL (AC)

GLE (AC PS)

GLX (1.4)

GLX (1.6)

GLS (AC, PS PW, CL, Remote Locking, Mp3, Fog lamp, Air bags)

DLE (AC, PS)

DLX (AC, PS, PW, CL)

DLS (DLX + GLS)

Note: - (GL, GLE, GLX, GLS) were Petrol model.

(DLE, DLX, DLS) were Diesel model.

CHANNEL 2: Prosper: - This segment categorized for commercial purpose.

Hard Top, Soft Top, Pick-up, 3-wheelers are in Channel- 2

Soft Tops: - Commander

Hard Tops: - Savari

Maxx Festara

Maxx Passenger

Bolero: - DI

DIZ (AC, Suspension)

SLE (AC, Suspension PS)

SLX (AC, PW, CL, MP3)

Pick-up:- Maxx Pick-up

Maxx Maxi Truck

Bolero Pick-up --- Normal

Flat Bed

Single Cabin

Double Cabin.

3-wheelers: - Mahindra champion

Alfa Mahindra Champion –Pick-up passenger (3+1), (6+1)

CHANNEL-3:-“MIL”:-- This segment Categories for LCV (Light Commercial Vehicles) Mahindra & Mahindra gone in collaboration with International Truck Ltd.No.1 Truck company in USA having the production of almost 1.5 Lacs of

Trucks Per annum. The new firm is known as MIL (Mahindra International Ltd.)

Mahindra DI 3200

Mahindra Load king Load Career

a) 6T HSD (High Side Desk)b) 6T FSD (Fixed Side Desk)c) 4T HSDd) 4T FSDe) LWB 6T

Load King Super (6T) CAB & CHASSIS

Vikrant (9+1, 12+1, 14+1)

Passenger & School Bus.

Tourister - 17 Str. School & Passenger

25 Str. School & Passenger

34 Str. School & Passenger

42 Str. School & Passenger

Ambulance- T. 17 Str.

Delivery Van Platform

MAKING OF MAHINDRA SCORPIO

Prior to the mid-nineties, M&M was an automobile assembly plant. The company used to manufacture WILLYS JEEPS and its minor modified versions (modification carried out in India). In 1996, the company planned to enter the SUV segment with an all new product which can complete even in foreign markets.

Since M&M didn’t have the know-how of making a new age product, they devised a whole new concept among Indian auto companies. For their growth, the company roped in new executives such as DR.PAWAN GOENKA and ALAN DURANTE who have worked in this industry in western countries.

The company broke the rule that says automakers must design, engineers and test their own vehicles spending millions of dollars in the process. The new Mahindra Scorpio SUV had all of its major systems designed directly by suppliers with the only inputs from Mahindra being design, performance specifications and program cost.

Design & engineering locations were also chosen by suppliers. The parts were also later to be assembled in a Mahindra (as Mahindra is a well know brand among Indian in the MUV segment).the company built a brand –new vehicle with virtually 100 percent supplier involvement from concept to reality for $120 million, including improvements to the plant. The product took 5 years to materialise from a concept to the final product.

In April 2006, the company launched an upgraded Scorpio-dubbing it the ‘ALL –NEW’ Scorpio. The car has 43 new features, most of which are aesthetic including new front bumpers, a new tail-light cluster and an air scoop on the bonnet. Yet, there are some crucial engineering changes as well, including a new rear suspension which was jointly developed with Lotus in the UK.

The Mahindra Scorpio is sold across the world in countries such as:-

India

Italy

France

Spain

Portugal

Turkey

Sri Lanka

Nepal

Bangladesh

Egypt

Russia

Malaysia

South Africa

Chile:-The Scorpio Pick-up is the first passenger vehicle of the Mahindra brand to be offered in Chile, and both were presented to the press the night of July 25th

2007

Mahindra Scorpio SUV & Pick-Up range launched in Brazil

Mahindra & Mahindra (M&M), India’s leading automotive brand with a growing global presence, today announced the launch of the Mahindra Scorpio SUV and its Pik-Up range

(Single and Double cab) in Brazil, in partnership with Bramont-Montadora Industrial e Comercial de Veiculos Ltda.

A special state-of-the-art facility has been set up to assemble the vehicles with an annual capacity of 5,000. Body assembly will be undertaken by Usiparts, a Usiminas System company, while the chassis, suspension and engine (power-train) will be assembled by Bramont at its plant in Manaus (AM).

Speaking at the eve of launch, Mr. Pravin Shah, Executive Vice President, International Operations, said “Mahindra has carved a distinct niche for itself in markets across the globe with its unique combination of rugged utility and style. The Brazilian economy and automotive industry is highly evolved and has strategic importance for Mahindra. This is the first assembly facility in South America for the Mahindra Scorpio platform and helps consolidate our presence in the Mercosur region. Our partner Bramont has a professionally managed network of dealers which will ensure our success in the competitive Brazilian market.

Elaborating on Bramont’s association with M&M to launch the Scorpio in Brazil, Mr. Eduardo de Castro, Chairman,  Bramont said, “It is an honour for us to represent Mahindra in the fifth largest market in the world. Launching the Mahindra Scorpio in the Brazilian market is in tune with our objective of offering the customer world-class vehicles.  We believe that the Mahindra Scorpio offers a strong value proposition that will make it a preferred vehicle in this market.”

The models introduced in the Brazilian market are powered by the 2.6 litre Mahindra Common Rail engine that delivers 110 hp. The models are available with  4X2 and 4X4 electronic shift on the fly and the engine conforms to Euro III emission norms. From 2009, Mahindra vehicles will be offered with a Euro IV compliant engine.

"We intend to provide the market with vehicles incorporating quality and technology of an international standard, offering customers a strong value for money proposition, Given the company’s strong track record, Mahindra vehicles will be able to compete successfully in the Brazilian 4x4 diesel  utility segment. “  said Mr. Jose Francisco de Oliveira Neto, General Manager of Bramont.”

Since its launch, the Mahindra Scorpio has not only emerged as the leader in the UV (Utility Vehicle) segment in India but has also won widespread industry acclaim. It has also won several prestigious awards from the automotive media, including the CNBC Autocar Car of the Year Award, BBC Wheels Best SUV of the Year and Best Car of the Year awards and the BS Motoring Car of the Year Award.

Mahindra & Mahindra has been growing in stature as an international automotive major. Today, M&M has a global footprint with  presence in major markets including South Asia, Middle East , Europe where Mahindra Scorpio is known as Mahindra Goa , Africa and in South America, where it is present in Chile and Uruguay. Over the past year, the Scorpio has been successfully launched in several markets, including Australia, Turkey and Ghana. Earlier this month, Mahindra launched the Scorpio SUV in Egypt, marking the commencement of its first assembly operations outside India. As part of its growing global footprint, one of India's favourite SUV is poised to take on the most challenging market, the USA, in 2009

Product training

The product training includes understanding the functions and knowing the physical location of the following parts (same as I had at Scorpio m-Hawk during induction)....

ENGINE

In the engine I carefully studied the location & functions of the following parts:

1) Cylinder & Cylinder head2) Fuel Injection Pump & Injector3) Fuel Filter & Air filter4) Turbo Charger & Intercooler5) Radiator & Water Pump6) Coolant recovery tank & Thermostat

DRIVELINE

In Driveline the following things were located and studied:

1) Clutch2) Gear Box3) Propeller Shaft4) Differential

RUNNING SYSTEM

In running system the following parts were located and studied:

1) Brakes (both Drum & Disc)2) Suspension (both Independent & Rigid)

After the Product Training My following doubts got cleared-

Turbo Charger

The basic function of TURBO charger is to provide more air at higher pressure to the engine for better combustion. Thus to improve power ratio and better envision.

Note:-Turbo charger is nothing to do with recycling to used/exhaust gases.

Difference between Independent and Rigid Suspension

In Rigid Suspension both the wheels in an axel are connected by a rigid beam or a tube. Road irregularities encountered by one wheels partially passed on to the other wheel.

In Independent Suspension, each wheel is mounted separately. Road irregularities encountered by one wheel are absorbed by that wheel only.

(Note:-Studied Scorpio m-hawk Training module and then saw the parts in practical in the Workshop.)

SCORPIO

In 2000 Company adopted a new logo. In 2002 Scorpio was launched. Scorpio look is better and it is spacious and luxurious.

Scorpio engine has one of the highest BHP/litre amongst all diesel vehicles sold in India. Scorpio m-HAWK engine is 100 kg less than all CRDe. It has one of the highest BHP/Litre amongst all diesel vehicles sold in India. Scorpio has the best 0-60 kmph & 0-100 kmph figures and highest top speed and rapid acceleration.

In 2003 Scorpio received national award for R&D.

In 2004 Scorpio launched in Latin America, Middle East and South Africa. M&M launched CRDe in Scorpio in 2005(1st Indian Auto Manufacture).and Car of the year.

In 2006 Scorpio Hybrid was unveiled at Delhi Auto Expo. All new Scorpio with 43 new Features, Scorpio crossed 1 lakh production mark, and Global Launch of Scorpio Pick-up in South Africa. Scorpio position in Car plus Category with the Tag line “Nothing else will do”. Scorpio marched in to (Kenya) M7M set up centralised call centre for customer centricity in 2007 and Scorpio V-series launched Nov. 30 2007.Scorpio was the highest selling SUV in year 2007

SCORPIO m-Hawk

“Great Minds must be ready ...

Not only to take opportunity...

But to make them...”

MAHINDRA SCORPIO m-HAWK:-m-Hawk engine is 100kg less than CRDe.

It is made up of ALLUMINIUM ALLOY.

m-hawk Engine oil Capacity=6.5 litre

CRDe =6 litre

m-Hawk has =2.2 (2200cc)cubic capacity

=120bhp (break horse power)

=4*28.6 torque*

Torque=force*radial displacement.

To give more power and to move crump.

TURBO CHARGER:-

It is started from 2002.

Variable Turbo Charger runs through exhaust gas. According to the combustion it takes/sucks oxygen/air.

For Turbo Engine following things should be followed for the betterment of engine:-

After starting and turning off engine, let it works on low RPS at least for 1 minute.

In CDRe only Maximile Supreme Oil should be added. Power Steering Oil should be changed per 80000 km or once in a

year. Gear box and Differential oil changing time...

SCORPIO-15000km ,CRDe-20000km

There are two types of engine:-

1. COMPRESS IGNITION (CI)

2. SPARK IGNITION (SI)

COMPRESS IGNITION is to compress the air at high temperature for the combustion of fuel.

Mahindra’s vehicles are having Compress Ignition which is best one.

MARUTI SUZUKI is having SPARK IGNITION

EURO:-It is a rule for POLLUTION, invented by BUCHI in 1919(Germany).

Pollution Control developed in EUROPE.

In INDIA it is called as BHARAT stage - 1 - 2 – 3

AIM: - To reduce NOX (Nitrogen Oxide) which is a very harmful gas not only for Human Being but also for the Environment.

It includes TURBO ENGINE.

Though all vehicles are having Turbo Engines.

-It is a device to suck the air in its inlet manipole for better combustion.

-It maintains less noise, less emission, better power.

-Turbo Engine fulfils the EURO-2 norms.

EURO-1:-

It has CATALATIC Convertor.

It is a filter which is connected with exhaust fan to stop NOX.

EURO-2:-It has CATALATIC Convertor + EGR (Exhaust Gas Recirculation)

Here 10-20% smokes again taken in its intake maniphole, to dead oxygen.

We know very well that at 1200-1800 C in Temperature –NOX produced. And if it is in 800-1000 C we can stop NOX to its minimum level which will produce less pollution.

EURO-3:-It has CATALATIC Convertor + EGR +INTERCOOLER

These all three EURO helps the environment to be less polluted.

And it is a mandatory for all Automobiles Companies to strictly follow the EURO Norms.

CRUMPLE ZONE

No AIRBAGS...As a Alternative

Crumple Zone is present in both sides of bonnet, in left and right side...

It stops at last end of bonnet when it dashed directly from front.

It won’t hurt a person sitting at driver’s seat and beside him.

HANDLE is connected with long rod which won’t hurt driver when it dashed directly because after dashing, the rod immediately breaks in between and fell down without hurting the person who is driving.

Organizational Structure at Dealership

In dealership, works are divided into different groups. So that they can achieve their target in a very easy process, for that they form a structure which is as follow:-

CEO (Chief Executive Officer)

GM (General Manager)

SM SM SM

(Personal) (Prosper) (MIL)

F.Sc. S.Sc. ICRE

(Field Sales Cons) (Showroom Sales Cons) (Ingenious Cust .Relation Exe)

F.S.C:-

To generate enquiry from field Motivate the Customer Finally sale the project

S.S.C:-

To greet customer in the showroom. Find information about the product. S.S.C. also as a F.S.C.differntly only I.Sc work in field & S.Sc work

in the showroom.

I.C.R.E.:- (Ingenious Customer Relation Executive)

Work as Tele- caller 3rd day & 30th day call to customer for collecting the

information about the condition of the Vehicle. To wish the Customer on their Anniversary & Birthday.

JD POWER Ranking:-It is a worldwide automobile organisation which will take survey every year for all automobile companies on the basis of CSI & SSI.

It is an individual organisation worldwide.

CSI:-Customer Satisfaction Index (in Workshop)

SSI: - Sale Satisfaction Index (In Sales)

These all includes 16-parameters

In India Mahindra & Mahindra is at 3rd position. Worldwide Mahindra & Mahindra is at 10th position.

Scorpio- Consistent Sales Growth since Launch

0

5000

10000

15000

20000

25000

30000

35000

40000

F03 F04 F05 F06 F07

CORPORATE SOCIAL RESPONSIBILITIES

SCORPIO EVENTS:

Conclusion

Finally all in all it was a great learning experience on Mahindra. The practical

work which I had will definitely have a great impact on shaping my careers in

future. The incredible pool of information which I could share of the sales

marketing, consumer behaviour and etc. the different practical marketing

approaches followed will always help to my cause.

Annexure 1

QUESTIONNAIRE

1) Customer profile

a) Name b) Occupation

c) Age d) Income

e) Address:-

1) Are you a satisfied with Mahindra Scorpio?

a. Yesb. No

2) If “Yes” Which factor you consider is satisfies you most?

a. Feature b. Low Maintenancec. Looksd. After Sales Service

3) Are you satisfy with the fuel consumption of Scorpio?

a. Extremely Satisfiedb. Satisfied

c. Neutrald. Dissatisfied

4) Are you satisfied with the Safety and Comfort of Scorpio?

a. Extremely Satisfiedb. Satisfiedc. Neutrald. Dissatisfied

5) Are you satisfied with the Design?

a. Extremely Satisfiedb. Satisfiedc. Neutrald. Dissatisfied

6) Are you satisfied with space available in Scorpio?

a. Extremely Satisfiedb. Satisfiedc. Nor Satisfied & Dissatisfiedd. Dissatisfied

7) Are you satisfied with Maintenance cost?

a. Extremely Satisfiedb. Satisfiedc. Neutrald. Dissatisfied

8) Are you aware about power steering present in Scorpio?

a. Yesb. No

9) Your general perception about Scorpio.a. Very Goodb. Goodc. Averaged. Bad

10) Do you want to give any suggestion about any change in the Scorpio?