MAHINDRA GENIO
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Transcript of MAHINDRA GENIO
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MAHINDRA GENIO
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PICKUPS – TODAY’s EMERGING SEGMENTS
WORK AND PLAYWORK PLAY
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INSIGHTS AND NEEDS FROM SEGMENTS
WORK AND PLAY
Customer needs
VERSATILE
WORK
Load carrying abilityFuel efficiency
Low cost of ownership
WORKHORSEBOLERO PU
Customer needs
PLAY
Stylish, tech-packedPower and thrill
Go-anywhere ability
ALL – TERRAINSCORPIO PU
Customer needs
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THE MORE THE PICKUP SEEMS TO EVOLVE
THE MORE IT STAYS TRUE TO ITS ORIGINAL PROPOSITION
VERSATILITY
WHAT THE CUSTOMER ACTUALLY WANTS
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OUR TARGET CUSTOMERS
SELF EMPLOYED PROFESSIONALS ENTERPRENUERS SMALL
BUSINESSMEN CONTRACTORS
WORK HARD ON WEEK DAYS SPENDING TIME WITH FAMILY ON WEEKEND
SMART CHOICE MAKERS
URBAN
SEEKING THE BEST OF BOTH WORLDS
MATURE
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GLOBAL CUSTOMERS INSIGHTS
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TOWING ABILITY
STYLE
COMFORT & CONVENIENCE
SAFETY
TOUGH & DURABLE CREATURE FEATURES
TARGET CUSTOMERS’ NEEDS?
HIGH PAYLOAD
HIGHWAY CRUISING
RELIABILITY
FUEL EFFICIENCY
BUSINESS NEEDS PERSONAL NEEDS
COMMON NEEDS
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VOICE OF THE CUSTOMER
WHAT IS A VERSATILE PICKUP?
DESIGNED TO MEET VARIED & DIVERSE NEEDS
PAYLOAD UTILITY COMFORT SAFETY TECHNOLOGY STYLE
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WORK
Category Class payload (1.25 tons)
Biggest cargo tub for double cab
Tough & voluminous SC cargo box
PAYLOAD
VERSATILITY AT WORK
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WORK
Under-seat tray for storage
Laptop charging points
Aircraft style trays on seat-back
UTILITY
VERSATILITY AT WORK
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WORK AND PLAYCOMFORT
Tilt adjust steering
Most spacious cabin
Ergonomically designed most comfortable seats
VERSATILITY AT WORK & PLAY
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WORK AND PLAY
SRS Airbags Anti-lock brakes Crumple zones to reduce impact
SAFETY
VERSATILITY AT WORK & PLAY
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PLAY
Digital Display that keeps you updated
Modern, powerful mHawk engine
Steering mounted audio & cruise control
TECHNOLOGY
VERSATILITY AT PLAY
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PLAY
Roll-over bar for added style
Aggressive front grill
Aesthetically designed cargo box
STYLE
VERSATILITY AT PLAY
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Engine
TypemHawk, CRDe ,
DOHC, 16V , VGT
Cubic Capacity 2179 CC
Max Power 120 PS (88 kW) @ 4000 RPM
Max Torque 290Nm @ 1800 - 2800 RPM
Gearbox 5 Speed manual
Tyres 215/70 R15
Fuel tank 74 litres
TECHNICAL SPECIFICATIONS
Suspension
Front Independent Coil springs,
Double Wishbone type with Anti-roll bar
Rear Leaf spring
Brakes
Front Disc and calliper type
Rear Drum type
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TECHNICAL SPECIFICATIONS
Vehicle Dimensions
Single Cab Double Cab
Wheel base 3200
Overall width 1850
Overall length 5150 5215
Overall height 1880
Cargo Dimensions
Length 2400 1620
Width 1660
Height 490
Loading height 730
Weight and Payload (kg)
Single Cab Double Cab
Kerb weight(2WD / 4WD)
1,720 1,820
1,880 1,980
Payload(2WD / 4WD)
1,260 1,160
1,100 1,000
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GENIO PROMISE
SPACIOUS & COMFORTABLEWITH CAR LIKE FEATURES
BEST IN CLASS PAYLOAD AND UTILITY PERFORMANCE
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WORK
Utility
Cargo space
Payload
PLAY
Style
Cabin space
Comfort
PLAYWORK
GENIO PROMISE
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PICKUP THAT ENABLES BOTH
MAKES WORK LIKE PLAY
AND PLAY LIKE...PLAY
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A GLOBAL PICKUP IN TRUE SENSE
A PICKUP THAT COMBINES ALL THE DESIRED ATTRIBUTES
IN ONE PACKAGE
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COMBINATION OF THE BEST
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THANK YOU