REDESIGNING

SUMMARY CONTACTThere are many variations of are many variations passages of Lorem There are many.

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ADDRES TOCUSTOMER COMPANY

9Th Location, Country

Experience Design for

Honeywell’s Aerospace Ground

Asset Tracking system

contact@hashedin.comwww.hashedin.com

31 MAY 2019

HUX.

Mahindra Electric Car Fleet Operations Management

TABLE OFCONTENTS

RETURN ON INVESTMENT

THE NEW EXPERIENCE

WIREFRAMES

DESIGN PHILOSOPHY

CURRENT ISSUES

USER JOURNEY

EMPATHY MAPPING

USER RESEARCH

DESIGN THINKING

ABOUT THE PROJECT 03

04

05

06

07

08

09

10

11

16

2 / 17 | TABLE OF CONTENTS

HashedIn User Experience (HUX)

crafted Mahindra (‘client’) Electric

ride-sharing experience ('Glyd') that

offers a personalized, comfortable

and eco-friendly commute option

to office commuters. Glyd offers

a seamless booking experience

as well as a personalized "during-

commute" value additions. Since

pollution is affecting the day today

life and health of the people in the

cities, this could be an initiative for

a better tomorrrow.

ABOUT THE PROJECT

With India becoming super-power

in offshoring businesses and

startup companies, the growth

in the rate of office-goers has

skyrocketed over the past 5 years.

Uber & Ola have a transient solution

by bringing 1.2 million cabs for a

mere share of market. Also these

cabs run on non-renewable source

of fuels. On the other hand, Glyd

is looking to bridge this gap by

bringing in eco-friendly cabs and a

great experience targeting Indian

audience.

PROBLEM STATEMENTEXECUTIVE SUMMARY

PROBLEM AREAS

27 M YEARLY OFFICE-GOERS

UNNECESSARY DELAYSOFFICE SHUTTLES

ONLY 1.2 M CATERED TO

UNKNOWN LOCATIONS

3 / 17 | ABOUT THE PROJECT

DESIGN THINKING

We approached this problem using “Lean & Agile User Experience Design

Principles”. This technique comes in handy when time & budget plays a

critical part in the design delivery process.

At HUX, we follow a methodological Design Thinking process for any

problem; big to small, critical to trivial. Our designers empathize with the

pain points of the existing system/UI, define user experience issues and

ideate on possible solutions. While designing, we make hypotheses, take

“word-of-mouth” suggestions from stakeholders and move on. We later

validate all our assumptions by Usability Testing, Stakeholder Feedback and

ROI Analysis.

USERRESEARCH

NAVIGATION DESIGN

INFORMATIONARCHITECTURE

AESTHETICS &BRAND IDENTITY

COMPETITORANALYSIS

USER INTERFACEDESIGN

OUR DESIGN JOURNEY

4 / 17 | DESIGN THINKING

USER RESEARCH

Based on the stakeholder interviews, we created the "user persona".

5 / 17 | USER RESEARCH

EMPATHY MAPPING

OPERATIONS HEAD

6 / 17 | EMPATHY MAPPING

An empathy map is a collaborative tool, designers use to gain a deeper

insight into their customers. The map plots all the emotions a user has

upon using a product/service.

04What obstacles or challengesdoes the customer have?

01What is important to customers? What are his hopes, dreams, fears?

THINKING & FEELING

PAIN

02What does the customer’s environment looks like?

SEEING

05What does he hope to achieve? How can he measure success?

GAIN

03What influencethe customers?

HEARING

USER JOURNEY

The Operations Head needs to monitor and take necessary action on

allocation of the cabs to the drivers, check the easy operations of trips. The

user has to monitor the current scenarios like late pick-up, further allocation

of cabs, SOS etc..

Charles Ken

- To know the details of current trips and perform effective traffic management

- To efficiently allocate cabs and drivers to the respective routes

- Time spent in monitoring the trips- Need to manually check the status on each of the incidents and follow up

- To solve the issues that arise from the commuters and analyse the problem and take necessary measures for a better tomorrow.

OPERATIONS HEAD (MOHIT)

USER TASKS

PAIN POINTS

7 / 17 | USER JOURNEY

OPERATIONS HEAD

From our Lean User Research, we concluded that Mohit qualify as

“power-user” with the following characteristics

CURRENT ISSUES

Against the user emotions & expectations, the following issues need to be addressed from an experience standpoint

,,

8 / 17 | CURRENT ISSUES

ONLY 8% CATERED TO27 M YEARLY OFFICE-GOERS

UNNECESSARY DELAYSOFFICE SHUTTLES INCORRECT LOCATION

- Instant view of the overall task analysis- Would want easy & quick navigation- Live, accurate & pin-point view of each cab "on-trip" versus "idle"- Focus and execution should be shifted to high priorities like SOS.

DESIGN PHILOSOPHY

UNNECESSARYDELAYS

ON-TIME OPERATION

HINDERINGSERVICE

EFFICIENT AND FASTERSERVICE

UNKNOWN LOCATIONS

ACCURATE & PINPOINT LOCATIONS VIA GPS

DESIGN GOALS

Keep in the same pageShow relevanceKeeping the user in the

same page and managing

load by interactions

A modern approach for

getting live updates of cabs

from the User Interface

Progressive disclosureUser centric & not businessFunnel view towards the

data makes easy to find

Usability and task completion

rate are the key metrics

9 / 17 | DESIGN PHILOSOPHY

WIREFRAMES

LANDING PAGE

DETAIL PAGE

10 / 17 | WIREFRAMES

ALL-IN-ONE SYSTEM, EASY MANAGMENT,EFFICIENT MONITORING & TOOL CONFIGURATION

The platform we designed is to get the details of the all the trips in the

system. Also the operator can have more control over the task to make the

system runnning in a smoother and efficient way.

Level Structure

A NEW EXPERIENCE

11 / 17 | THE NEW EXPERIENCE

• Bringing the summarised information upfront will help the operations manager to take the decisions on the go

• Easy information gathering according to the date range will help to evaluate the progress

01 Overview

02 Detailed view• The operation manager wants all the information on-the-go rather than

getting inside a detail page

• A well defined table that gives the most prominent information for providing quick decision for the selected persona

12 / 17 | THE NEW EXPERIENCE

• The trip detail is often used to track the progress of the current trip. This also helps to efficiently reassign the cab or driver to the commuters for a better journey

• The commuter details will help us to assign a different cab to that commuter or to cancel his ride if some issue arises.

• We have the live tracking of vehicle on trip. This ensures the commuters safety and also helps solve any issues that arise during the journey

03

04

Trip Details

Commuter Details

13 / 17 | THE NEW EXPERIENCE

• There can be a chance of more than one SOS being raised at a single point. We should be equipped to solve this in a minimim amount of time in the most efficient way

• During the SOS call, the most important task is to know the location of the SOS arise so that the user can act upon it soon

• "SOS" should be primary focus when arises, so should be accessible from anywhere

05 SOS

14 / 17 | THE NEW EXPERIENCE

• "Past SOS" are categorised in the platform so that the user can evaluate the cause and effect and create a better solutioning

15 / 17 | THE NEW EXPERIENCE

• The aspects like adding a route or configuring a route is important but less accessed information. So is included along in the profile

• The qucik toggle kind of navigation between "Demand" and "Supply" helps the user so that the decision making will be transparent and well guided

06 Navigation bar

Glyd is a unique step to drive positive change towards a smart, sustainable and experiential daily commute. Going forward we plan to launch multiple e-mobility solutions, across cities.

,,

16 / 17 | RETURN ON INVESTMENT

- THE CLIENT

TASK COMPLETION FUTURE-READINESS

Since the allocation for

the late coming cabs was

done systematically, this

increased the commuter

trust towards the system

and has helped in more

trips.

The ablility to track cabs has

helped deal with the safety

concern of the commuters.

Since the system is fairly

new to the market, we have

taken into consideration

the rapid expansion of the

product by embedding

"data analytics and

engineering" into the

platform

This help the system to

cope with large number of

user. Also to have less hassle

during the development

process.

RETURN ON INVESTMENT

15 / 16 | RETURN ON INVESTMENT

+1 669-253-9011

+91 937-994-8294

459, 17th Cross, HSR Layout,

Bangalore, Karnataka - 560102, INDIA

940 Stewart Drive, Suite 271,

Sunnyvale CA, 94085, USA

contact@hashedin.com

www.hashedin.com

We define the user experience strategy for enterprises to build their products.

We create experience design and also develop the same for our clients. Our

agile design thinking approach has delivered delight to many of the Fortune 100

companies. We empathise with our client’s end-users, conduct lean user research,

conceptualise ideas, design experiences, deliver and engage through its end-2-

end product development.

We are an Intelligent SaaS solutions development company. We use our advanced

developmental capabilities to deliver a range of specialized IT services including

Product Innovation, Modernization, Cloud Migration, Integration, Data Analytics,

Machine Learning, API Management and more. Our strategic partners include

AWS, SalesForce, and Redis.