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Magazine EvaluationMagazine EvaluationMartin WattsMartin Watts
Similar magazines they might be interested in
Attend gigs/concerts
At college/university
Part of socialNetworkingsites
Big text’ers
Cinema
Fast, cheap foodRecognisedbrands
Music on-the-go
Easy watchingTV
LearningTo drive
Popular
means of transport
http://www.surveymonkey.com/s.aspx?PREVIEW_MODE=DO_NOT_USE_THIS_LINK_FOR_COLLECTION&sm=yLFdvS86r60fJ1Z6Ao%2bFlgvKZl39YHU%2fiod5PcZXdkc%3d
"What do you think of this Magazine?"
Perfect
Really Good
ok
Not good
Poor
"What is your favourtie aspect of this magazine?"
0
1
2
3
4
5
6
7
8
Pictures Article Layout Content
Series1
"Does it stand out from other magazines?"
0 2 4 6 8 10 12
Yes
No
No
Yes m
Which do you think is the closest competitor for my Magazine?
NME
Kerrang!
Rock Sound
Q
Over 70% of the people I asked said they would buy my
magazine
80% could immediately
tell meMy genre was Indie
60% said it
Was priced correctly
“The overall Layout could be
improved by rearranging text, making it look less busy and
untidy”
“80% of us would
recommend it to a friend”
Fe e dback Clips
http://www.youtube.com/watch?v=TEELOQ7we3M
http://www.youtube.com/watch?v=EI-SVHXr1gM
http://www.youtube.com/watch?v=pK7nSn-nx4w
Why?Quick
Easy
Accessible
Variety
The majority of our life is
supplied fast and easily
or we get BORED. For this
reason, any advertising I do,
will reflect this and will fast –
avoiding my audience to
become bored even before
they buy my magazine
If it doesn’tEntertain, it doesn’t last.
We want to pass timeWe don’t want to feel
we’re wasting timeWe get easily distractedThere’s so much within
our reach, it has to be different to the rest!
We have SO many options. It HAS to grab our attention! For this reason, ill make my advertisements bright and visually interesting to look at
I can reach my audience inThe places I know they visit most.
Associating my Magazine with establishedBrand names should reinforce that my
Magazine is a reputable product.
“FAST, INTERESTING”These two points are
What I believe to be theMost effective factors
In advertising.They are the basis for
Establishing my reputation.
Here, the text is slightly distorted and difficult to read. This makes it different and individual, which I felt
reflected my target “indie” audience.The scribbly graffiti effect here almost over whelms the text.I relied heavily on my audience being attracted by the initial layout and photography to pull them in, leaving their curiosity to lure them into reading more.
However, where I have challenged conventions, I have also conformed to many. My masthead is accordingly situated, I have a price, bar code, skyline and the majority of my text is sat within the left 3rd of the page. I have situated my text either side of the
main picture. Usually a contents page focuses predominately on writing, however I have used a strong and powerful photograph. Being more
visually interesting was much more important in my mind than text volume.
Although the position and amount of text flouts a typical convention, the layout does not. I have a list of page titles sorted chronologically, listed vertically.Also, to the right I have recommended sections, with titles and featuring articles – making popular subjects easier to find.
For my interview, I tried to obey the majority of conventions. As this is the more serious part of my magazine, appealing to the more serious music fans, giving it a stronger professional look will appeal to them more than lots of fancy pictures.
However, using a decorative title keeps with the continuous magazine style.
I aimed my magazine at 16-18 year olds, as I could easily relate to this age group, and my survey results allowed me support my
own thoughts with others.
So what are stereotypical teenage attributes?...
Continueous use of
Graffiti.Obviously not representativ
e of every teen.. But a
common association.
Throughout my pages, urban settings were used. I wanted to
reinforce a relatable setting (such as streets and alleys)
whilst also suggesting rebellious teen tendencies.
The majority of teenagers are familiar with city settings,
spending most of their time in them. Situating my photos in
the countryside would be completely irrelevant and un-
relatable to my audience
I also tried to represent a teenage demographic through their dialect. In my
interview I’ve used a more adolescent
vocabulary; “Fu*k, Suckers, Tw*ts” etc
My main articles feature subjects on music festivals and opportunities to save money. I put these in as I recognise that
teens reading this magazine will undoubtedly be into music,
and as 16-18 year olds, probably attend a
university/college – thus probably being short of
money.
Which do you think is the closest competitor for my Magazine?
NME
Kerrang!
Rock Sound
Q
NME was my main inspiration. Even my questionnaire revealed my
target audience could tell they were my nearest competitors within the
market.
Because of this I will distribute
my product similar to NME
Magazine.
MySpace
FacebookWHSmith
Waterstones
Amazon.com
Official Website
News agents
Distributing my magazine through similar channels will allow me to also create blogs, keeping fans updated with “Pro-
Pella” events and issues. Also providing my magazine through a small selection of
retailers to begin with will allow more impulse buyers, and reach passers by through its innovative look.
Pulling in first time and impulse buyers will allow for my reputation to establish within the market. As “Pro Pella’s” name grows on the high street, my fans will continuously
grow on MySpace, Facebook ect.
Once a fairly confident name has been built through the selection of shops and internet affiliations, i will then break into
the more mainstream means of Distribution. Proving to reputable retailers such as WHSmith, that my Magazine will
pull in customers will prove easier with the evidence of internet followers, and
previous sales figures. Once “Pro Pella” is on branded shelves like WHSmith,
Waterstones and online distributers like IPC, Future.com – already existing fans of other music mags like NME and Kerrang!
Should become curious and take an interest in “Pro Pella”.
These distributing operations should lead to a huge success in my magazine and therefore sales figures of “Pro Pella”.
NME uses lots of online means of distribution and promotion. They
have MySpace and Facebook accounts, allowing for event
updates and magazine
advertisements.Their magazine’s can be purchased through retailers
such as WHSmith, Amazon,
Waterstones and Martin McColl's.
Survey Monkey
Blogger.comIssuu.com
Slideshare.net
PowerPointPhotoshop
Technol ogyTechnol ogy
How to design and piece together a magazine professionally which reflects the appearance of a genuine music magazine.And the reasons why a magazine is laid out in this way.
Collect relevant and genuine
feed back through an
attractive survey
structure.
Successfully edit an original image using Photoshop using a
variety of techniques.
Upload work onto the internet easily where it can be easily
shared and viewed.
How the process of original file, to internet affiliation occurs.
What Have I learnt?What Have I learnt?