The ‘TV Choice’ logo is always positioned in the top left hand corner. A shadow effect is implemented on the white lower case font which sits on a red, circular textbox to create a bold and stand-out effect.

Both copies contain three stories at the bottom of the cover which are presented with a colourful/stand-out effect such as curved outlined outlines, pointed outlines and shadow effects. All the stories have titles overlapping the images in contrasting colours for each, such as orange for black mirror and pink for Coronation Street.

The photography overlaps the ‘TV Choice’ logo to create a 3-dimensional effect; experimenting with depth on the cover makes it more visually engaging. This style is also seen in the photography at the bottom of the cover, advertising different TV shows.

The tagline’s accompanying the main stories is identifiable as the ‘TV Choice’ brand as they often use the stand-out colours of red and yellow in the font and background. The keywords of the tagline are capitalised and exclamation marks are used for a dramatic effect. The tagline runs across the width of the cover and in both cases sits beneath the centre of the page.

Final touches to the cover ensure there are no blank spaces, e.g. both copies contain a yellow circular border next to the tagline, with the purpose of highlighting the main story of the front cover with either a photo or text. Similarly, White ‘sparkles’ are used frequently on the covers, specifically in areas where there is exposed white space.

When comparing different copies it is clear that a repeated layout is implemented for each magazine copy to make it distinguishable as a brand. E.g. both copies contain a separate story in the upper right hand corner titled ‘new’. Similarly, a white banner with red font outlining the dates the copy covers is always in the top left hand corner of the cover, and the price is always presented in an orange bubble on the left centre of the cover.