Maersk Line 11/30/2014
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Maersk Line Facebook Case Study Alison Bogdan Roosevelt University November 18, 2014
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Transcript of Maersk Line 11/30/2014
Founded in 1928
About Maersk
Line
Considered largest container shipping
company in the world by revenue
Employs approx. 25,000 people
“we prepared a short Q&A in which we asked ourselves where, how and why. We then created a Facebook
post.”
-Jonathan WichmannHead of Social Media
“We have since been praised for the way we handled the
situation”
-Jonathan WichmannHead of Social Media