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Presentation

NEUTRACEUTICAL AND HEALTH SUPPLEMENT

MARKETS

PRESENTED BY:

AMIT CHAUHAN

PRATOSH PANDEY

SHWETA MEHRISHI

VINEET KUMAR


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INTRODUCTION

Nutraceuticals are frequently referred to as"dietary supplements" or "nutritionalsupplements.

Nutraceuticals are essentially prophylactic orpreventive.

They represent a different approach to

medicine,one based on nutrition and the health orwellness of the whole body, rather thantreating

the symptoms or effects of disease.


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Types of Neutraceuticals

TRADITIONALNEUTRACEUTICALS

These are available in

medical format such astablet, capsules andpowders in prescribeddose.

NON TRADITIONALNEUTRACEUTICALS

These are also called as

modern neutraceuticals asthey are available in formsof food or included in foodsor as a whole food itselfsuch as probiotic drinksand yoghurt.


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Indian Market Overview

Indias nutritional supplement market is expected to morethan double in the next four years at over Rs9,500 crore, astudy said.

Currently, the domestic market for nutraceutical is around

Rs4,400 crore, which is just 0.9% of the total global businessin the category.

Nutraceuticals are divided into three segments, functionalfoods, functional beverages and mineral supplements.Out ofthese functional food has the maximum share whilefunctional beverage has the lowest.

There are certain issues such as lack of awareness and noregulations, which need to be sorted out and if these issuesare sorted out, the total market for these products in India

can go up to Rs17,000 crore in the next four years.


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Hierarchy of nutritional needs

Enhancementneeds

Conditionspecific needs

Foundation needs

1. Nutrition needs by all segmentsof population to promotenormal healthy life.

2. Nutrition requirred by thepopulation during specific

condition such as pregnancy,lower intake of nutrients in dietetc.

3. Nutrition requirred of overnourished population with

enhanced nutrient and calorieintake due to their specialrequirrement such as sportsperson, gym proffesionlas,extreme sports proffesionals


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Growth rate of neutraceutical market inIndia

0

1

2

3

4

5

6

7

8

Rural Urban

1.92.5

4.5

4.62010

2009


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Current Trends

Trends

Fortifiedfoods

Ayurvedicneutraceuticals

Foreign tie-ups


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Drivers

Affordability

Awareness

Accessibility

Affluence


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Drivers

Affluence :-affluence of the working population with

changing lifestyles.

Affordability :-

reducing affordability of sick care, driving

consumers towards wellness.

Awareness :-

increase physicians awareness and mediapenetration.

Accessibility :-

increase accessibility due to emergence of newer channels.


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CHALLENGES

PRICING

LACK OF

AWARENESS

MARKETING

&

DISTRIBUTION

LACK OFSTANDARDI-

SATION


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Key players of the market

Alkem Laboratories

It has invested INR 1billion to create

create exclusive manufacturing facilities

to their health foods business.

It has generated INR 3-5 billion revenues annually.

Plethico

company acquired USD100 million neutraceutical companyNATROL Inc.

Ready to launch 700 odd products in indian and global markets.

Divis Laboratories

Set up INR350 million neutraceutical plant in india.

Company has already developed vitamins products such asAstaxanthin, Betacarotene and lycopene.


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