Made by..

Austin, Chance, & Cynthia!

Made by..

Austin, Chance, & Cynthia!

What is Super Sticky Icky Spray?What is Super Sticky Icky Spray?

Ever slip on the basketball court? Our product prevents that with just a quick spray to the

bottom of your shoes It can be used while playing

Basketball Volleyball Tennis Much more!

Ever slip on the basketball court? Our product prevents that with just a quick spray to the

bottom of your shoes It can be used while playing

Basketball Volleyball Tennis Much more! QuickTime™ and a

TIFF (Uncompressed) decompressorare needed to see this picture.

PositioningPositioning

Our target market will be males ages 16-19. They have more time to spare and are very athletic

Our competitors? Shoe cleaner spray Rubber soles made on sneakers “Clear the Court” Slip-On Loafers

Our positioning location will be at average priced and it’s popularity level will be at average also. This ensures that our product will not be to expensive Also, the popularity level might grow as more people

find our product useful to their everyday athletic lives

Our target market will be males ages 16-19. They have more time to spare and are very athletic

Our competitors? Shoe cleaner spray Rubber soles made on sneakers “Clear the Court” Slip-On Loafers

Our positioning location will be at average priced and it’s popularity level will be at average also. This ensures that our product will not be to expensive Also, the popularity level might grow as more people

find our product useful to their everyday athletic lives

Market ResearchMarket Research

Our #1 Choice was to do surveys

3 Other Methods Focus groups Online surveys Specialized research companies

Our #1 Choice was to do surveys

3 Other Methods Focus groups Online surveys Specialized research companies

Our Results Pt 1Our Results Pt 1

More people recommended the cylinder shaped bottle for our product

More people recommended the cylinder shaped bottle for our product

0

1

2

3

4

5

6

Cylinder Square Round

10. What is the best exterior shape for the Super Sticky Icky Spray Bottle?

Our Results Pt 2Our Results Pt 2

We also found out our target market that we should be focused on which is teenagers

We also found out our target market that we should be focused on which is teenagers

6. What are group would best fit using our product?

Elementary children

Teenagers

Mid-Life Adults

Elderly

PackagingPackaging Our package will be a black

bottle with a spray top Easy to open and spray

We offer different sizes for different level of competitors

Easier and cheap to ship due to it’s small weight and size.

Our package will be a black bottle with a spray top Easy to open and spray

We offer different sizes for different level of competitors

Easier and cheap to ship due to it’s small weight and size.

LabelingLabeling Our Label is the name of our

product and a picture of a cartoon basketball. The basketball represents the

main use of our product. We will have the contents,

warning labels, and the instructions

Our Label is the name of our product and a picture of a cartoon basketball. The basketball represents the

main use of our product. We will have the contents,

warning labels, and the instructions

Our PricingOur Pricing The price will start at $9.99

If our amount of consumers is high, we might consider raising the price

This INTRODUCTORY PRICE strategy is best effective because it’s a new product in the market We wouldn’t want our new product to be too

expensive

The price will start at $9.99 If our amount of consumers is high, we might

consider raising the price This INTRODUCTORY PRICE strategy is best

effective because it’s a new product in the market We wouldn’t want our new product to be too

expensive

PromotionPromotion

Types of promotion we will be using:1. Mass selling2. Publicity/public relations3. Sales promotion

We won’t be using personal selling strategy for promotion. It is too expensive and won’t be successful with our product.

Types of promotion we will be using:1. Mass selling2. Publicity/public relations3. Sales promotion

We won’t be using personal selling strategy for promotion. It is too expensive and won’t be successful with our product.

Mass SellingMass Selling

Mass selling will be a major part of our promotion

Most of mass selling will come from commercials.

Examples: We could make commercials

featuring elite NBA players that will promote our spray.

Later on we could start featuring stars from other sports too.

Mass selling will be a major part of our promotion

Most of mass selling will come from commercials.

Examples: We could make commercials

featuring elite NBA players that will promote our spray.

Later on we could start featuring stars from other sports too.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Public relationsPublic relations Publicity will also be a major part in the

promotion of our product. We will try to get our product to appear in sports

related TV shows like ESPN and Best Damn Sports Show.

We will also donate money to local Boy’s and Girl’s Clubs and offer scholarships to student athletes.

Publicity will also be a major part in the promotion of our product.

We will try to get our product to appear in sports related TV shows like ESPN and Best Damn Sports Show.

We will also donate money to local Boy’s and Girl’s Clubs and offer scholarships to student athletes.

Sales PromotionSales Promotion For sales promotion we are going to sponsor local 3

on 3 tournaments and pass out free samples of our product to the players in the tournament.

We could also hand out free samples of our product at athletic clubs around Portland so people could see what our product is like.

Sales promotion would be apart of our promotion butnot as big as Mass selling and public relations

For sales promotion we are going to sponsor local 3 on 3 tournaments and pass out free samples of our product to the players in the tournament.

We could also hand out free samples of our product at athletic clubs around Portland so people could see what our product is like.

Sales promotion would be apart of our promotion butnot as big as Mass selling and public relations

Super Sticky Icky Spray

DistributionDistributionDirect Selling

We will sell to directly to consumers via our website. Allows people to purchase our product around the world. Don’t have to pay middle man. Expensive to ship to to individuals.

Ways to attract attention to our site: Sponsored ads in Google

Partnership with FedEx

Direct Selling

We will sell to directly to consumers via our website. Allows people to purchase our product around the world. Don’t have to pay middle man. Expensive to ship to to individuals.

Ways to attract attention to our site: Sponsored ads in Google

Partnership with FedEx

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

DistributionDistributionIndirect Selling

List of middlemen: Sports Authority Big5 Foot Locker Finish Line

Reasons we chose these retailers: Sports related Athletic consumers shop here Sells a lot of athletic shoes Very popular for people to go

that are looking for sporting goods

Indirect Selling

List of middlemen: Sports Authority Big5 Foot Locker Finish Line

Reasons we chose these retailers: Sports related Athletic consumers shop here Sells a lot of athletic shoes Very popular for people to go

that are looking for sporting goodsQuickTime™ and a

TIFF (Uncompressed) decompressorare needed to see this picture.

SummarySummary

The Super Sticky Icky Spray is the first of its kind and is a high tech product.

With our own website and list of big name retailers, our product should be selling off the shelves in no time.

The Super Sticky Icky Spray is the first of its kind and is a high tech product.

With our own website and list of big name retailers, our product should be selling off the shelves in no time.