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Madmaker™ -‐ The DIY mobile ad maker
Overview of creation process, features and reporting
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This is the Boost Group
Boost Communica/ons
• Founded in 2000 • Offices in Norway,
UK, UAE, South Africa
• Employees: 50
Boostcom Media
51%
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Madmaker™
– Build campaign sites in less than
5 minutes – No design or technical skills
needed – Generate QR codes to integrate
with other campaign channels
Madmaker™ is a “do-it-yourself” (DIY) creation tool which lets anyone make mobile campaign sites The tool can also mobile-enable multichannel marketing campaigns with its integrated QR-code generator
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The ultimate tool to boost mobile advertising volume
– Creates volume • Makes it possible for all advertisers to go mobile • Enables smaller campaigns normally not being trafficked via mobile • Allows for targeted campaigns suited for niche groups • Ideal for campaigns with short life span
– Opens up for SMEs • Small, local businesses who don’t have agency relations • Medium sized businesses or regional brand owners who need to localize their campaigns
– Provides speed to market • No technical or design skills needed – 5 minutes to create site • User friendly interface featuring drag and drop widgets • Easy to clone campaigns to make certain tweaks
– Allows businesses to connect closer with customers • Lead generation directly to the advertiser’s inbox • Key to use targeted campaigns on mobile - suited for the consumer’s needs • Mobile is such an upclose and personal device – so should the campaigns be
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Madmaker™ clients and campaigns
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Madmaker™ partner
Google URL Madmaker URL
h"p://www.howtogetmo.com h"p://getmo.uk.madmaker.com
h"p://www.startmobile.de/ h"p://startmobile.de.madmaker.com
h"p://www.howtogomo.com/au/ h"p://gomo.au.madmaker.com
h"p://www.howtogetmo.no h"p://www.howtogetmo.se h"p://www.howtogetmo.dk h"p://www.howtogetmo.fi
h"p://getmo.nordics.madmaker.com
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HOW IT WORKS
Madmaker™ - the easiest to use self-serve tool for creating interactive mobile ads and promotional landing pages
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How it works
1. DESIGN
• BUILD: Convey your message and call-to-action by adding predefined widgets with a drag and drop interface
• STYLE: Automatically create your colour palette from an image
• PREVIEW: View sites on different devices with the previewer component
2. DISTRIBUTE
• Integrate the automated QR-code and/or URL with your other campaign elements (on print, SMS, outdoor, etc.)
• Distribute campaign through your select channels
3. DETECT
• Collect leads from campaign through your previous selected call-to-actions
• View real time statistics and tracking
• Access feedback from surveys and quizzes
• Generate reports for your campaigns
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1. DESIGN Create your mobile campaign site
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Web-based with unique log-ins
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Create your campaign site
One-page view to simplify the design process Easy-to-use drag and drop
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Features
DESIGN
• Image/Logo with link • Image gallery • Text effects: header and
body • Color palette: hexagon
codes or color picker • Space adjuster • Video: on device or YouTube • Instant live preview • Free number of edit options
CALLS-TO-ACTION
• Voucher / coupons • Click-to-call / SMS • Contact form • Surveys • Quiz and contest • Map • Social media: Facebook,
Google+, Twitter • Tip a friend
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Campaign examples
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2. DISTRIBUTE
Drive traffic to your mobile campaign site and integrate with other marketing channels
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Campaign dashboard
Automatic QR-code generator Unique URL for each campaign Activate campaigns
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Banner/text link ads
An effective way to attract traffic to your campaign site is to buy ad-space on a traffic-intensive mobile portal, either directly or through mobile ad networks With Boost Mobile Ad Maker’s automatically generated unique URL, it is easy to implement into text and or banner link ads
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QR-codes
Boost Mobile Ad Maker automatically generates unique QR-codes for each campaign Mobile-enable print and outdoor marketing material by inserting the QR-code Add the QR code to the ad and users can scan it to open your mobile campaign site to find more information
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SMS message
A unique URL can be distributed to customers via SMS Add the URL in the text message and you can click the link to open the campaign site A time and cost-effective way to drive traffic to your campaign site
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3. DETECT Access intelligence from your campaign site and measure ROI
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Live campaign management
Quick-view of the latest statistics in the campaign dashboard
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Access intelligence
Surveys provide live insights from the target group
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Generate leads
Collect the target group’s contact information through the campaign’s different call-to-actions
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Conduct contests
Direct access to list of participants incl. contact details
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View statistics
Any marketing campaign needs good statistics to estimate ROI on the campaign Madmaker™ offers detailed information on the traffic the campaign has generated
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User activity insight
Analytical capabilities on widget level provide insight on user activity on the campaign site Opens up for pricing models based on CPA/CPE
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CASE STUDIES Some real life case studies and demos
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CASE STUDY: Pampers diapers, Middle East
Campaign Pampers diapers in the GCC (Arab Gulf States)
Campaign Period Feb. 1-‐26, 2012
Results Total impressions: 13,300 Total unique impressions: 12,850
Case descrip/on: Campaign for Pampers diapers in English and Arabic on two different campaign sites. Displayed on targeted lifestyle, fashion and fitness mobile portals and in applicaRons towards females in the GCC. Call-‐to-‐ac/ons: 1. Click to join contest to win free use for one year
CPG: Procter & Gamble
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CPG: Pepsi MAX CASE STUDY: Pepsi MAX, Norway
Campaign Pepsi MAX Football Remixed: Play and Win
Campaign Period Apr. 18 – May 28, 2012
Results Total impressions: 27,400 # of quiz respondents: 3,300
Case descrip/on: Campaign run by Pepsi MAX in Norway as QR code on the bo"les and as banner on the largest mobile news portal -‐ VG. Contestants could win an Xbox 360 if they answered correctly on 5 quesRons on Norwegian soccer star Moa and about the Xbox 360. 14% of the people accessing the campaign site answered the quesRons and leb their contact details. Call-‐to-‐ac/ons: Quiz with 5 quesRons on soccer and Xbox 360
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CASE STUDY: TV2 Norway
Campaign Idol TV show in cooperaRon with McDonald’s
Campaign Period Sept. 16 – Dec. 9, 2011
Results Total impressions: 81,500 Total contact forms collected: 3,800
Case descrip/on: When voRng for their favorite Idol-‐arRst via SMS, viewers recieved in the receipt SMS from TV2 a message that they could win Rckets to a"end the show with a link. The link took you to a campaign site created in the Boost Mobile Ad Maker. Call-‐to-‐ac/ons: 1. Enter name and phone number to win Rckets 2. Coupon for rebate on McDonald’s Idol menu – the Idol sponsoring partner 3. Link to McDonald’s Facebook page to become a fan 4. Link to Idol’s mobile website
+
TV2 Norway: Idol TV show
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Operator: Jawwal
CASE STUDY: Jawwal, Pales/ne
Campaign Pre-‐paid Blackberry service
Campaign Period
Jan. 10 – Feb. 10, 2012
Results Total page impressions: 11,200 Unique page impressions: 10,400
Case descrip/on: PalesRnian operator Jawwal sent bulk SMS to teenagers to promote new service. The pre-‐paid Blackberry service was geared at chat-‐heavy youth with a click to call for call to acRon. Call-‐to-‐ac/ons: 1. Click-‐to-‐call
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Retail: Statoil fuel stations CASE STUDY: Statoil Fuel Sta/ons, Norway
Campaign Norwegian fuel retail chain Statoil at Dagbladet media portal
Campaign Period Nov. 21 – Dec. 4, 2011
Results App store: Total page impressions: 9,441 Android Market: Total page impressions: 5,419
Case descrip/on: Dagbladet (the third largest newspaper in Norway) has used the Mobile Ad Maker to help their adverRsers to go mobile. Their sales team has presented this to their clients, and Norway’s largest fuel retailer, Statoil, has recently had two banners on the Dagbladet mobile portal (www.m.db.no). One for each app -‐ Android and Apple. Call-‐to-‐ac/ons: 1. PromoRon of coffee deal at the fuel staRons 2. Link to the AppStore and Android Market to download the
Statoil app (find your closest Statoil fuel staRon)
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Local car dealer CASE STUDY: Kverneland Bil, Norway
Campaign Winter campaigns: Volvo XC 60 and XC 70 promoRon for 2012 models in store
Campaign Period December 2011 and January 2012
Results Total page impressions: 13,500 Total unique impressions: 11,700
Case descrip/on: Local Volvo car dealer, Kverneland, ran banner ads in regional newspaper for its dealership in Trondheim, Norway. The goal was to a"ract interest and book test drives for the 2012 models of their SUV models fi"ed for the Norwegian winter weather. The campaign was so successful, they decided to leverage for other dealerships in the region through local newspaper’s mobile portals. Call-‐to-‐ac/ons: 1. Click-‐to-‐call to book test drive 2. Map giving direcRons to the local car dealer
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CASE STUDY: Shopping mall Strandtorget, Norway
Campaign Strandtorget customer loyalty club with Bjørklund watch retailer
Campaign Period Dec. 1-‐5, 2011
Results Number of recipients: 3,783 Click-‐through rate: 11.7% Watches sold: 11
Case descrip/on: Customer loyalty club of Strandtorget shopping mall in Lillehammer, Norway. SMS sent to all members, with link to campaign site. As a result, 2.6% of all that viewed the site purchased a watch. Call-‐to-‐ac/ons: 1. Watch offer (half price off) 2. Click-‐to-‐call watch store 3. Link to retailer’s home page 4. Link to shopping mall’s Facebook page
Retail: VIP offers
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Demos
NB! Download a free QR scanner to see these demos on your mobile
Survey: Top Gear Magazine hVp://mmkr.mobi/site?id=cf437
Event page: Coca-‐Cola Tour
hVp://mmkr.mobi/site?id=64722
Fashion: adidas David Beckham
hVp://mmkr.mobi/site?id=a214c hVp://mmkr.mobi/site?id=398ed
Media, TV Show: FOX Sports, NFL Sunday 2 pager – click on link Falcon vs Bears
Auto – book test drive: Cadillac CTS
hVp://mmkr.mobi/site?id=08f63
Entertainment: Cars2 Mul/city tour
hVp://mmkr.mobi/site?id=1984a
Rolex Milgauss
hVp://mmkr.mobi/s/0bd11
Armani Code Sport
hVp://mmkr.mobi/s/f5c37