Mach · Myriad Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol...

style guideversion 1.2

MachTECHNOLOGYmach.com.au

Mach Technology - All rights reserved

© Mach Technology Ltd 2008.

Th e material in this style guide is protected by copyright under the laws of Australia and, through interna-tional treaties, other countries.

You may view this style guide and its contents using a PDF viewer and save an electronic copy, or print out a copy, of parts of this style guide solely for your own information, research or study: but only if you (a) do not modify the copy from how it appears unless expressly authorised by Mach Technology and then only in accordance with Mach Technology’s conditions; and (b) include the copyright notice “© Mach Technol-ogy” on the copy.

You must not reproduce, frame, transmit (including broadcast), adapt link to or otherwise use any of the material in this style guide, except as expressly permitted by Mach Technology

MACH TECHNOLOGY - STYLE GUIDE |

Contents

1 Introduction 1

2 Logo 2

White Space . . . . . . . . . . . . . . . . . . 2.1

Incorrect scale . . . . . . . . . . . . . . . . . . 2.2

Incorrect font & colour . . . . . . . . . . . . . . 2.3

Sub Brands . . . . . . . . . . . . . . . . . . . 2.4

Company slogan & services . . . . . . . . . . . . 2.5

QES Logo . . . . . . . . . . . . . . . . . . . . 2.6

3 Colours 3

4 Type 4

5 Imagery 5

6 Templates 6

Websites . . . . . . . . . . . . . . . . . . . . 6.1

| We solve the technology puzzle!

1 Introduction

About this style guideThis style guide provides the rules and guidelines to create a consistent corporate iden-tity. It is through interaction with all touch points of our brand that long-lasting impres-sions are made in our customers minds.

These impressions form the personal relationships that are integral to our success. The consistency of our corporate identity ensures this relationship is carried through and reinforced with every interaction the customer has with all Mach Technology services and products.

By adhering to these guidelines you will be contributing to the creation of our identity and reinforcing the positive relationship we have with our customers.


2 Logo

The Mach Technology LogoThe Mach Technology logo should not be altered in any manner that is not described in this style guide.

The Mach Technology logo is distributed as an Encapsulated Postscript fi le (EPS) and should never be recreated. The logo should never be distorted or stretched.

The following pages refer to visual examples of the correct use for the Mach Technology logo.

The logo for download can be found in the Media Centre section of our website.

Full colour

Black and white




2.1 Logo

White SpaceIn order to be displayed clearly, an area of white space must surround the outer portion of the logo. No other elements must be placed within this boundary. The clear space should be the equivalent of the x-height, as displayed below.


x -height


2.2 Logo

Incorrect scaleThe following are examples of incorrect scaling of the Mach Technology logo.


MachTECHNOLOGY

mach.com.au


2.3 Logo

Incorrect fonts and colour

machT E C H N O L O G Y



2.4 Logo

Sub brands*Six sub brands currently exist under the Mach Technology brand. These echo the main services described in 2.5.

* Please advise Mach Technology before using the sub brand logos.

MachCON S U L T I N Gmach.com.au

MachAPPL ICAT IONSmach.com.au

MachS E R V I C E Smach.com.au


2.4 Logo

Sub brands*

* Please advise Mach Technology before using the sub brand logos.

MachH O S T I N Gmach.com.au

MachP R O D U C T Smach.com.au

MachR E T A I Lmach.com.au


2.5 Logo

Company sloganThe Mach Technology slogan ‘We solve the technology puzzle’ must be included in all branding and marketing campaigns.

We solve the technology puzzle!

Company ServicesThe Mach Technology services list must be included in all branding and marketing cam-paigns.

consulting - applications - services - hosting - products - retail


2.6 Logo

The QEC LogoThe QEC (Quality Endorsed Company) logo must be included in all Mach Technology’s branding and marketing campaigns.

The QEC number, 23801, must always be included at the base of the logo.


3 Colours

Colour PaletteBelow are the primary colours used by Mach Technology.

RED BLUE BLACK

Pantone: 485 c

C: 0

M: 100

Y: 100

K: 4

R: 227

G: 27

B: 35

Pantone: 661 c

C: 100

M: 98

Y: 16

K: 13

R: 42

G: 44

B: 117

Pantone: black c

C: 86

M: 85

Y: 79

K: 100

R: 0

G: 0

B: 0


4 Typography

TypefacesThe typefaces are an essential part to the companies branding and are

carried trough out all aspects of the promotional marketing.

Century GothicCentury Gothic is a geometric sans-serif typeface designed for Mono-type Imaging in 1991.

Century Gothiic is used on the words ‘Mach Technology’ and ‘We solve the technology puzzle’

MyriadMyriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems.

Myriad Pro can be used for headings, and needs to be in bold.

* Note: Calibri should be used for body copy in word documents and emails for improved legability. Calibri is the default font used in Microsoft Offi ce 2007, and was designed in 2005 to take advantage of MIcrosoft’s ‘ClearType’ rendering technology.


5 Imagery

Library imagesPhotography and stock imagery must refl ect the brand values of Mach Technology. We are currently compiling a stock library database which will be used for future marketing material.

Examples of the style and feel are refl ected below.


6 Templates

DocumentsThe latest Word and Powerpoint documents for quotations and presentations can be found on the Mach Wiki under Corporate Documents.

http://mach.com.au/wiki

6.1 Templates

WebsitesAll websites built by Mach Technology must contain references to the brand.

As default, ‘Website design by Mach Technology’ should be included in the title of every page.

The following should be credited in the head tag:



Each website should use the standard 16x16 favicon:

The footer of all web pages must contain the following image, which links to the Mach Technology contact page. The ALT tag should read ‘Contact Mach Technology for website design and hosting solutions’.

MACH

bb07-08 noosa civic, 28 eenie creek road, noosaville qld 4566f: 07 5474 3335 e: [email protected]: 07 5474 3331

consulting - applications - services - hosting - products - retail

Mach · Myriad Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol...

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