Mac Starter Kit for Business -...

Your Business on a Mac10 reasons why Mac is ideal for business

Profiles in SuccessKansas Cold Storage, MailWise, Suhr Guitars

Getting Started with a MacFor businesses with a Windows Server

Mac Starter Kit for Business

1. Fits in and stands out. Incorporating the Mac into your existing PC network is easier than ever with Mac OS X. Native support for Mac- and Windows-based networks means that you don’t have to deal with compatibility issues and you can leverage your existing technology investments. The Mac can connect to virtually any server, share files with nearly any computer, and seamlessly share printers and other network services. It can even authenticate to Active Directory services. With Mac OS X, the Mac has out-of-the-box support for Microsoft Exchange Server 2007, something even Windows PCs don’t have.

2. Runs the software you need. From accounting and finance to marketing, sales, and productivity—you can do it all on the Mac. The Mac runs both Microsoft Office and iWork,1 Apple’s productivity suite, to help you produce stunning documents, spreadsheets, and presentations. And built into every Mac at no extra charge, the iLife suite of applications includes iPhoto, iMovie, GarageBand, and iDVD—so you can easily create impressive marketing and advertising videos or design and publish compelling websites. You can also choose from thousands of dashboard widgets to help you customize the way your Mac works to suit your exact business needs.

3. Delivers rock-solid reliability.With Mac OS X, you can count on the stability and security of a UNIX-based operating system—not just for desktop systems, but also for servers, notebooks, and even mobile devices like the iPod and iPhone. Apple designs the Mac and Mac OS X to work together, so a Mac is less susceptible to the conflicts and crashes that Windows PCs experience. Its renowned ease of use can also reduce support costs. That means you have more time and money to focus on what matters—growing your business and delivering great products and services to customers.

4. Includes built-in security.Mac OS X doesn’t get Windows PC viruses. And its built-in, multilayered system of defenses helps keep your business safe from the constant threat of viruses. The Mac provides advanced, built-in security features, such as an application-based firewall, VPN client, strong encryption tools, and integrated Internet security.

5. Boosts productivity. The Mac is designed to help you get work done quickly, with unique features that help you stay organized. Use Quick Look to see inside any document—even multiple-page documents—without ever launching an application. Browse files visually using Cover Flow. Use the Dock to store frequently used applications and files. And no matter what you’re looking for, the powerful search tool Spotlight helps you find it—even if what you need is on other network-connected computers.

Your Business on a Mac 10 reasons why Mac is ideal for business

Businesses today need technology that works in a multiplatform environment, runs the soft-ware they need, offers proven reliability and security, and delivers lasting value. With a rich suite of applications included and powerful tools built in, the Mac is ready to go to work.

1Sold separately. 2The iTunes Store is available only to those 13 years of age or older.

TM and © 2010 Apple Inc. All rights reserved.

6. Improves teamwork. With the Mac, your business can collaborate more and spend less. The Mac helps keep your team coordinated and in sync with built-in solutions for email, calendaring, and contacts—all at no extra charge. And iChat—Apple’s built-in video conferencing solution—allows you to work with colleagues from across the hall or around the world—no need to get on a plane.

7. Helps you create videos with ease and flair. The Mac provides powerful tools so you can easily produce and deliver video that expresses creativity, communicates key business messages, and captures the attention of a wide variety of audiences—employees, partners, and especially customers. It also lets you create and share video content across multiple media, including the Internet, iTunes,2 iPod, and DVDs. With the Mac, it’s simple to create attention-grabbing videos that promote your business and wow your customers—all without complex applications, large budgets, or professional assistance.

8. Backs up automatically.The Mac helps keep your data secure with Time Machine. Once enabled and with an external hard drive attached,1 it automatically saves up-to-date copies of everything on your Mac for quick recovery. Easily go back in time to recover anything—your videos, documents, applications, and even settings. With Time Machine, you can worry less about safeguarding your valuable intellectual property knowing that you have a simple and secure backup system in place.

9. Runs Windows applications, just in case. The Mac supports Windows files and applications. In fact, it will run the entire Windows operating system. Using Boot Camp, part of Mac OS X, you can choose to start up in either Windows or Mac OS X. And third-party applications, like VMware Fusion or Parallels Desktop for Mac,1 let you seamlessly run Windows and Mac OS X side by side—and even cut and paste between them.

10. Makes a smart investment. The Mac offers everything a business requires, with features that streamline computer administration, boost productivity, support collaboration, and enable digital content creation. And the Mac tops the charts in reliability and customer satisfaction. That means real value for your business.

To learn more about the Mac in business, contact your Apple Authorized Reseller.

HardwareMac Pro•MacBook Pro•iMac•Airport Extreme Base Station•Time Capsule•

SoftwareiPhoto (iLife ’08)•Cadre Technologies Inventory System•Parallels•MicrosoftOffice2008forMac•Loftware•

“ From a COO’s point of view, I see a computer that works in both worlds. With a Mac, I can work in the Windows environ-ment if the need arises. That made all the difference for us.”

Kansas Cold Storage Automating the Supply Chain

Profiles in SuccessKansas Cold Storage

The cold storage business is all about ensuring that goods get from point A to point B intact and on time. Kansas Cold Storage (KCS) moves tons of frosty food in and out of its multilevel warehouse every day. Most, if not all, is perishable—and if anything goes wrong, there can besevereconsequences.“Wehavedozensofclients,andmovehundredsofdifferenttypesoffoodthroughthefacilityeveryday,”saysChiefOperatingOfficerMilesJones.“Keepingtrack ofitallisabigchallenge,andwesimplycan’taffordtomakemistakes.”

WhenJonesjoinedKCSin2007,thecompany’soldPC-basedinventorysystemhadfallen victimtooldage,andtheofficestaffhaddefaultedtopaper.Thisarchaicformofrecordkeepingwastediousandtime-consuming,nottomentioninefficient.SoJones’firstjobwasto streamline operations and implement a computer system that could handle the company’s bewildering quantities of transitory inventory.

Fast, flexible, and easy to useJonesfoundtheperfectMac-basedinventorysystemforKCS,onethatallowsthecompanytostay in control and informed under the most stressful situations. It’s a far cry from the default pen-and-papersystemthatJonesfacedwhenhearrivedatKCS—andaquantumleapincoldstorage organization. “This system has turned things around for us,” he says. “We can operate more productively and reliably now, and we don’t ever have to worry about downtime. When I arrived here, I was told that we would have to use PCs in any warehouse environment. I’m glad that we proved everyone wrong. You can use Macs for anything.”

TherewasnorealquestioninJones’mindaboutthechoiceofMaccomputers.Thecompanyneededsomethingfast,reliable,flexible,andeasytouse.AndforJones,thismeanttheMac.“In1937,theygotthetoparchitectsofthedaytodesignourwarehouse,”saysJones.“Sotoday,theMacsfitrightin—they’rethebest-designedcomputersonthemarket.”

Bringing productivity to new levelsIn addition to more easily managing inventory, the Mac and Apple software streamline operations in countless ways. Apple Mail, iChat, Safari, and other applications make it easy for stafftostayonthesamepageandcommunicateinstantlyifanyissuesarise.ThesereliableAppleapplicationsmakethismission-criticalwarehousingbusinessrunmoreproductivelyevery day to help ensure that goods up and down the supply chain arrive precisely where andwhentheyshould.“Ourcustomersdependonourabilitytoperform,”saysJones.“TheMacis a reliable component of a system that other companies depend on heavily to succeed in their businesses.”

Toolkit

Double-Duty ComputerDouble-Duty Computer“The Mac’s ability to run Windows, either with Boot Camp or Parallels, was a huge plus for us,” says Jones.“Fromamanager’sstandpoint,iteliminatedany risk. We can choose among virtually every softwareapplicationoutthere.Fromanaccountingperspective,we’reeffectivelygettingtwocomput-ers in one. Couple that with the Mac’s great reli-ability, and we were ready to go.”

Wireless NetworkingThe KCS warehouse is a nightmare for wireless networks—it’sabunkerofsteel-reinforcedconcreteandinsulation.Still,JonesusesanAirportExtremeBaseStationtokeeptheofficeandloadingdockcomputersconnected,andaone-terabyteTimeCapsuletowirelesslybackuptheofficeMac computers.“Thewirelessnetworkisflawless,andthe Time Capsule with Time Machine is the best backup solution we could ask for,” he says.

If any of the products arrive damaged, the loading dock foreman can document the prob-lemwithadigitalcameraandimporttheshotsintoiPhoto.“Youjusthookupthecamera,andiPhotograbsthepictures,”saysJones.“It’scrucialthatwehavethosepicturestoshowthe client, and iPhoto is the easiest way to keep track of the photos.” Each photograph is automaticallydate-andtime-stamped,andthedockforemancantagtheimageswithlotnumbersandclientinformationiniPhoto.“Theentiresystemjustworks,”saysJones.“Icouldn’timagineusinganythingelsetogetthejobdone.”

Toboostofficeproductivityfurther,JonesusesanAirportExtremeBaseStationtokeeptheofficeandloadingdockcomputersconnected,alongwithaone-terabytedriveandTimeCapsuletowirelesslybackuptheofficeMaccomputers.“Thewirelessnetworkisflawless,and Time Capsule with Time Machine is the best backup solution we could ask for,” he says.

A solid solution for a longstanding industryKCS has old roots, but it needed brand new organizational capabilities. The company’s coldstoragewarehousewasoriginallybuiltin1937tohousefruitsandvegetablesfromlocal farmers, and to churn out ice blocks for homes and businesses across the region. Thefive-storyfacilityishoneycombedwiththicklyinsulatedcellsconnectedbyamazeofhallwaysandelevators.Findingtherightsystemtoorganizethelabyrinthinestructurewasachallenge.JonesreviewedhisoptionsandquicklydecidedthatMaccomputersprovidedthemostreliableandflexiblesolution.“Oursloganis‘ColdRooms,CoolThinking,Hot Service,’”hesays.“TheMacsfitrightinwiththatimage.Interface-wise,theycandoanything.”

Whenitcametimetochooseaninventorysystem,Joneshadmanyoptions,becausehisMaccomputerscouldrunanysoftware.Intheend,theCOOpickedCadre,aflexibleware-housing system that can tackle even the most technically demanding warehouses.

Inventory efficiencyTheKCSCadresystemrunsonaMacProserver,whichiswiredtotwoofficeiMaccomputers andanotheriMacdoinginventorydutyattheloadingdock.JonesrunsaMacBookPro,whichhecanusetocheckinonKCSwhenhe’sawayfromtheoffice.TheMacProserveralsodoesdoubledutyasasecondaryofficecomputerwhenneeded.TheKCSteamusesParallelsDesktopforMactoaccessitsWindows-basedinventorytrackingsystemandMacOS X for everything else—email, Internet access, instant messaging, tracking contacts, composingcorrespondenceandspreadsheets,andorganizingandadjustingphotos.

“WehavetremendousflexibilitywiththeMacsystems,”saysJones.“IhaveeverythingIneedinmyMacBookPro,andit’swithmeallthetime.Theofficemachinesandtheloadingdock computer have the same capabilities—they can run whatever we need them to.”

WiththeMac,KCShascreatedanefficientinventorysystemthatletsbothstaffandoutsideclientsseeexactlywhereanyproductislocatedinthevastfacility.Goodsarebar-codedandscannedattheloadingdockusingXeroxwirelessscannersandLoftware,abar-codingsystem that runs on Windows via Parallels Desktop for Mac, on the loading dock iMac. The information is automatically streamed into Cadre, and is available for viewing on any of the officeMaccomputers,andsoonthroughawebbrowser.

“Cadre includes a web ordering system, so our clients will be able to log in and see exactly wheretheirproductsareinourwarehouse,”saysJones.“Theyusedtocallustocheckinonthings, but now they can do it themselves, which saves us a lot of time.”

An eye toward the futureJonesfoundtheperfectMac-basedsystemsandApplesoftwareforKCS,whichallowthe company to stay in control and informed in the most stressful situations. It’s a far cry fromthedefaultpen-and-papersystemthatJonesfacedwhenhearrivedatKCS—andaquantumleapincoldstorageorganization.SaysJones,“Forbusinessproductivityinawarehouse situation, we’ve found that nothing outpaces the Mac.”

Profiles in SuccessKansas Cold Storage

“ When I arrived here, I was told that we would have to use PCs in any warehouse environment. I’m glad that we proved them wrong. You can use Macs for anything.”

©2009AppleInc.Allrightsreserved.Apple,theApplelogo,AirPortExtreme,BootCamp,iChat,iLife,iMac,iPhoto,Mac,MacBook,MacOS,Safari,andTimeCapsulearetrademarksofAppleInc.,registeredintheU.S.andothercountries.TimeMachineisatrademarkofAppleInc.Otherproductandcompanynamesmentionedhereinmaybetrademarksoftheirrespectivecompanies.April2009L404821A

HardwareiMac•MacBookPro•Xserve•

SoftwareMacOSXLeopard•MacOSXLeopardServer•iWork‘08•iCal•iChat•Mail•

“ When I switched to the Mac, I expected to be pleased by some things and infuriated by others, because, normally, that’s just how technology is. With the Mac, there’s no downside. Every day, I become more impressed with its capabilities.”

MailWiseIntelligent Choices Deliver Big Results

Profiles in SuccessMailWise

Itdidn’thappenovernight,buttheswitchtotheMacatemailsecurityfirmMailWiseoccurredfarfasterthanCEOandCTODavidStricklereverdreamed.Thisdynamiccompanyservesarangeofclientsfrommajorcorporationsanduniversitiestogovernmentagenciesandnot-for-profits,deliveringmanagedemailsecurityservicesthatfilterspamoutofemailandstopvi-rusesandotherthreatsbeforetheyreachcompanies’networks.Withthousandsofcustomers,eachhavingdifferentemailsecurityneeds,andregulationcompliancerequirements,MailWiseheftsaheavyengineeringandprogrammingload.Inadditiontoengineeringandsoftwaredevelopment,thecompanymustalsosupportsalesandmarketingeffortssuccessfully—allwithinarelativelysmallbudget.

ThesebusinesstaskshadpreviouslybeenaccomplishedalmostsolelyonPCs,butthenemployeeswithintheorganizationbeganadoptingtheMac.FirstoneengineerbroughthisMacfromhome.Hisworkwassoimpressivethatotheremployeescouldn’thelplookingoverhisshouldertoseewhyhewasworkingsoefficiently.ThenoneofthetopsoftwaredevelopersswitchedtotheMacandbegandevelopingcodefasterthananyoneelseontheteam.

TheMacuserswerenotonlyworkingmoreproductively,butalsoweremoreinspiredandcreative.Soon,othersatthecompanywererequestingMaccomputers.EvenStricklerhimselfswitchedtotheMac,turningalotofheadsintheprocess.ArecognizedtechnologyguruwhostudiedcomputerengineeringatBostonUniversity,friendsandcolleagueswerewellawareofStrickler’saffinityforthePC.Buthisenthusiasm,fueledbyampleproofthathisemployeesweredoingtheirbestworkontheMac,becameignitedbyAppletechnology.

“WhenIswitchedtotheMac,Iexpectedtobepleasedbysomethingsandinfuriatedbyothers,because,normally,that’sjusthowtechnologyis,”Stricklersays.“WiththeMac,there’snodownside.Everyday,Ibecomemoreimpressedwithitscapabilities.”

Outwitting smart spammersTheMacisthecenterofMailWise’sbusinessoperations,frommarketingandengineeringtosoftwaredevelopment,inordertokeepcompanies’emailsystemsspam-free.CorporationstodaymustsafeguardtheirintellectualpropertyandensurethattheycomplywithlawsandregulationslikeSarbanes-OxleyandHIPAA.Usingaproprietaryartificialintelligenceengine,MailWise’sfilterscaptureahighdegreeofspam.However,becausespammersareclever,fast-movingtargets,MailWise’sexpertsconstantlymonitorthespamlandscapeandhand-feedspecificrulesintoantispamfilteringsystemstostayaheadofthegame.

Toolkit

Double-Duty Computer

“ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse sed felis. Fusce porta malesuada libero. Mae cenas dictum ultrices diam. Cum sociis natoque penatibus et magnis dis parturient mon tes, nascetur ridiculus mus..”

“Ourbiggestchallengeisthatthere’sno‘onesizefitsall’solution,whetherwe’reputtingtogetheraprofessional-lookingcustomerproposalusinganiWorkapplicationordesign-ingahighlysecure,tailoredemailsolution,”saysStrickler.“TheMacenablesustostayveryflexibleinmeetingcustomerneeds.Thingssimplydon’ttakenearlyasmuchtimeontheMacastheydoonaPC,andwecanboostthequalityofourmaterialswitheasytousesolutionslikePagesandKeynote.”

Tasks made more efficientMailWise’stechnicalwizardryhascatapultedthecompanyintoexponentialgrowth,makingitamongthebest-in-classantispamservicescompaniesintheworld—allwithonly13talented,productiveemployees.StricklerlendscredittotheMacforenablingthecompanytosustainitsupwardclimbandmaintainahighlevelofrevenueperemployee.

Programmerscanworkswiftlybydragginganddroppingcodebetweenthegraphicaluserinterfaceandthecommand-lineinterfaceofMacOSXLeopard—withouttheneedtoreformatanycode.EngineerscanloginremotelytoLinux-basedserversinMailWise’smultimillion-dollardatacenterandcheckonthestatusofanyserverinthefacilitytohelpmeetspecifiedservice-levelagreements.Insomecases,theteamrunsWindowsontheMacvirtuallytotestPCcompatibility,eliminatingtheneedtopurchaseanadditionalPCandresultinginper-usersavingsofabout$1800everythreeyears.

Theteamcollectsstatisticsonhowaparticularserverisrunning,dropsthedataintoaNumbersspreadsheet,createsagraphwithinafewminutes,andmeetstodiscusstheserver’sperformance.RecallsStrickler,“ExtractingtheperformancedataweneededandputtingitintoausableformattookmuchlongeronthePC.”

Leopard Server: Rock-solid reliabilityAfterseeingsubstantialproductivityincreasesfromusingMacdesktopsandlaptops,MailWisedecidedtoexpanditsuseofAppletechnologytoincludeanXservesystemrunningLeopardServer.TheXserve,deployedintheMailWisedatacenter,runsMailemailandthecompany’sVirtualPrivateNetwork(VPN),inadditiontodatabackupandarchivingusingTimeMachine.“Thousandsofcompaniesrelyonustoproperlyruntheiremailsystems,soourownsystemalsohastorunflawlessly,”saysStrickler.“Ofalltheemailsystemsoutthere,wechosetorunMail.Itiseasytoimplementandadminister,runscleanly,andishighlyreliable.”

Small tasks, big timesavingsThebuilt-incapabilitiesofMacOSXLeopardandLeopardServercontributetoemployeeproductivityinawidevarietyofways.WithiCalServer,employeescansharetheircalendarswithcoworkersforpromptmeetingschedulingandjudiciousdistributionofworkloads.ImpromptumeetingsareasnapwiththeMac.ThecompanyusesaniMacandiChatforspur-of-the-momentvideoconferenceswithemployeeslocatedinremoteoffices.

EmployeesuseAutomatorinMacOSXtoaccomplishroutinetaskslikeregularsystemcleanup,savinganadditional30to45minuteseachday.UsingtheToDofeatureiniCaltoorganizeandprioritizetasks,theteamcanunifyitsworkintoasinglelocationtosavetimeandresolveschedulingconflicts.PagesandKeynoteenablestafftocreatesleek-looking,customizedmarketingmaterialslikeproposalsandpresentationswitheaseandefficiencythatweren’tpossibleusingprevioussolutions.AndengineersandsoftwaredevelopersuseRSSfeedsinMailtostayuptodatewithtechnicalnewsandinformation,savingnearlyanhouradaythatwouldotherwisebespentconductingresearchontheInternet.

Thetimesavedbyemployeesisinvaluable,butremarkablehard-costsavingsareanaddedbonusforthebusiness.SimplybyreplacingtraditionalofficeproductivitysoftwarewithiWork,thecompanysavesabout$400perseatannuallyinsoftwarelicensingfees.

Profiles in SuccessMailWise

“ There really is no obvious, black-and-white difference between a Mac and a PC,” he says. “It’s more like a thousand little things that add up to the ability to get more work done in less time and enjoy doing it. But the main thing I’ve noticed is that people just expect everything to work when they are using a Mac—and it does.”

©2009AppleInc.Allrightsreserved.Apple,theApplelogo,iCal,iChat,iMac,iWork,Keynote,Leopard,Mac,MacBook,MacOS,Numbers,Pages,andXservearetrademarksofAppleInc.,registeredintheU.S.andothercountries.TimeMachineisatrademarkofAppleInc.Otherproductandcompanynamesmentionedhereinmaybetrademarksoftheirrespectivecompanies.April2009L404822A

HardwareMacBook Pro•iMac•Xserve•

SoftwareMac OS X Leopard•iChat•Aperture•iLife•MobileMe•FileMaker Pro•Eagle (PCB design)•Daylite (CRM)•xTuple OpenMFG (accounting)•MicrosoftOffice•

“ The ease of use, tight integra-tion between the hardware and Mac OS X, reliability, and Apple’s reputation and sense of style were all factors in choosing the Mac platform.”

Suhr GuitarsOld-World Craftsmanship, Modern Technology

Profiles in SuccessSuhr Guitars

At Suhr Guitars, work and passion go hand in hand. The company not only produces some of thefinesthandcraftedguitarsandamplifiersintheworld,butalsoinspiresartisticcreativity.Fervent dedication to the highest quality standards, fanatical attention to detail, an ear for tone, and a love for music, are evident in every Suhr instrument. Behind each guitar and amp standstheMac,atoolpowerfulandflexibleenoughtohelptheSuhrteampreciselydeliveronevery important custom detail and successfully manage a rapidly growing business. From the time a customer places an order, to the moment a beautiful new guitar is ready for delivery, the Mac is pivotal to the success of Suhr Guitars’ operations.

From musician to master craftsmanFounder John Suhr started out as a musician, but he soon found most guitars and amps weren’t up to his standards. He also realized that he’d probably do better working on guitars and amps than becoming a full-time professional musician. It turned out Suhr made the right choice as he soon discovered he had a true knack for building exceptional amps and guitars.

”Most guitars disappointed me,” says Suhr. “I knew I could build better instruments that would be easier and more enjoyable to play.”

Suhr quickly rose through the guitar-building ranks to become a Senior Master Builder in Fender’s Custom Shop. Then in 1997, Suhr left Fender to start Suhr Guitars with Steve Smith, an expert in business management and in programming routers that cut out guitar parts using a process called Computer Numeric Control (CNC). Before long, Suhr and his team were build-ing guitars for legends like top studio player Mike Landau, jazz/fusion giant Scott Henderson, rock/shred virtuoso and all-around guitar phenomenon Guthrie Govan, and Reb Beach of Whitesnake.

Several other highly skilled builders and craftsmen have since joined Suhr, lending the com-pany well over a century of collective guitar-building experience. All together, 30 employees atSuhrGuitarscreateanaverageof150guitarsand60amplifierseachmonth—andthe companycurrentlyhasafive-monthbacklogoforders.

Growing in the right directionThe company has tripled its sales volume in the last three years, creating the enviable challenge of having to cater to more dealers and customers than ever before. Suhr Guitars also sells components and accessories, a business that has been expanding as well. At the same time, the company strives unfailingly to provide the highly personalized service for which it is known.

Toolkit


A year ago, Suhr Guitars wasn’t having such an easy time coping with exponential business growth. The company was experiencing problems and viruses with its previous computing platform and needed something that would enable everyone to communicate faster, do more with less, and deal with far fewer IT support issues.

The company moved all of its operations to the Mac, including the Xserve for managing its FileMaker database, CRM, and accounting programs. Says Ed Yoon, director of marketing, sales, customer service, and artist relations, “The ease of use, tight integration between the hardware and Mac OS X, reliability, and Apple’s reputation were all factors in choosing the Macplatform.TheMacalsocomplementedwhoweareasabusiness—acompanythatprovides the very best for discriminating customers who seek the very best.”

Today, Suhr uses the Mac for virtually everything, including internal communications via iChat, accounting, order taking, production scheduling, customer relations, advertising, web design, media content creation, and engineering. “Simply put,” says Yoon. “The Mac handles everything you can think of that needs to be done in order to run a fast-growing business.”

The devil is in the detailsThecompanydesigns,engineers,manufactures,anddistributesitsproductsin-house—a process that requires a balance of old world craftsmanship and modern technology. Suhr Guitars cuts its own necks, bodies, and pick guards on state-of-the-art CNC routers, creating one-of-a-kind pieces of art. Each guitar is detailed prior to painting and assembly, providing enhanced control over quality and consistency. Once all the pieces are routed andready,abuilderassemblestheguitartoexactspecifications.Thecompany’spaintprocess ensures that the beauty of the wood shines through and contributes to the tone of the instrument.

Suhroffersnumerousoptionsforcustominstrumentsthatothermanufacturersdon’t. For example, customers can choose from their preferred combination of woods, one of 15differentneckshapes,overadozenpickups,numerouselectronicconfigurations,andavirtually unlimited number of colors. Even without the electronic options and colors, there aretensofmillionsofdifferentpossiblecombinationsthatenablecustomerstocreatetheguitar of their dreams.

To keep track of this dizzying array of detail, the company relies on a FileMaker Pro data-base hosted on an Xserve that is accessible to employees from anywhere via the Internet. The FileMaker Pro database provides everyone with a central location for tracking all of the millions of options available for guitars, from the moment an order arrives, through the end of the manufacturing process.

“Gone are the days of scribbling down a customer’s order and tracking it on paper,” says Suhr. “With FileMaker Pro, we know down to the black screws or the gold screws exactly what we’re delivering to each customer. We even output instructions on a label that the builderorpaintermightneedtomakesureallofthespecificationsarecorrect.”

New opportunities for business expansion, inspired by the MacTo help maintain an exceptional level of service, Suhr Guitars uses a Daylite customer relationship management (CRM) system running on the Xserve and accessible from every iMac or MacBook Pro in the company. Daylite tracks company contacts, dealers, and cus-tomers and is integrated with the company’s email system to streamline communications related to marketing and sales.


“ The Mac handles everything you can think of that needs to be done in order to run a fast-growing business.”


Apple tools have inspired the Suhr team to become more creative in the way it does business and have opened new avenues for growth and innovation. For instance, Media Marketing and IT Manager Joshua Smith captures photos of every guitar, touches them up using iPhoto or Aperture, and publishes them on a MobileMe web gallery. The photos are also used extensively for marketing purposes such as magazine ads and email newsletters to dealers. “MobileMe is an immediate way for dealers and customers to see the newest guitarswe’vecreated—andit’sbeenabigsuccess—especiallybecausewerelyheavilyonthe Internet for our advertising and promotions,” says Smith.

Everyone at Suhr Guitars agrees: The Mac has enabled them to advance the business in ways they never considered in the past. “When your guitar is the best possible quality, you can play better without worrying that something’s not right,” says Suhr. “It’s the same with the Mac. When we come to work, we don’t have to worry about viruses, or whether or not our Macs will be up and running. We know we can just walk in and immediately get to work.”


“ When we come to work, we don’t have to worry about viruses, or whether or not our Macs will be up and running. We know we can just walk in and immediately get to work.”

© 2009 Apple Inc. All rights reserved. Apple, the Apple logo, iChat, iLife, iMac, iPhoto, Leopard, Mac, Mac OS, and Xserve are trademarks of Apple Inc., registered in the U.S. and other countries. Aperture is a trademark of Apple Inc. MobileMe is a service mark of Apple Inc. Other product and company names mentioned herein may be trademarks of their respective companies. April 2009 L404819A

This document, a quick guide designed to help you integrate a Mac into your environment, is geared toward businesses with a Microsoft server product such as Small Business Server 2003 or 2008. Please refer to the Getting Started with a Mac for Businesses without a Server for tips on how to add a Mac to your environment if your business does not have a Windows server.

Getting Started with a MacFor businesses with a Windows Server

Integrating a Mac into Your Business 3 Setting Up Your New Mac 3 Connecting to the Internet 4 Setting Up Your Mac to Connect to the Server (connecting to Active Directory) 5 Sharing Files 10 Email 11 Calendars and Contacts 12

Office Productivity Applications 12

Mobile Access to Your Network 12 Security 13 Printers 14 Instant Messaging 14 Collaboration 14 Backup 15 Summary 15 Additional Resources 15

Table of Contents

Getting Started with a Mac For businesses with a Windows Server 2

Integrating a Mac into Your BusinessIntegrating a Mac into your business is an easy process and can be accomplished in just a few simple steps. Microsoft Small Business Server 2003 or 2008 uses Active Directory to create accounts and provide shared services. If Active Directory is not used in your environment, many of the instructions described in this guide may still apply; however, you may need to do some additional configuration. Note that for full use of Microsoft Exchange support in Mac OS X v10.6 Snow Leopard, Microsoft Exchange Server 2007 is required on your Windows server.

This guide will walk you through the following simple steps so that you can easily take full advantage of your new system:

1. Set up your new Mac.2. Connect to the Internet.3. Integrate with your directory service.4. Share files and printers.5. Set up and support your email, calendar, and contacts.6. Seamlessly work with other productivity applications.

Setting Up Your New MacBefore you start, you will need to gather the following information from your Windows server:

• Windows server or Active Directory (AD) domain name (example.com)• IP Address of your server• Administrator’s user name and password on your server or AD domain

Setting up a new Mac for a business with a Microsoft-based server is essentially the same as setting up a Mac for personal use. It requires the following steps:

1. Turn on your Mac, and then follow the simple, on-screen instructions. As part of those instructions, you will be given the option to transfer data from another Mac system. However, if your previous machine is a PC, it will be easier to migrate your files later.

2. Important: If you plan to connect this Mac to the Windows server, it is important to create the first account using a name that is different from your server or Active Directory account name. The examples described below use the name “Mac Admin” as the initial account name on the machine. You will create a second account later that will be used to connect to the server for everyday business use.


For more instructions about migrating your PC-based files, visit:support.apple.com/kb/HT2518


3. The first account on your Mac will be an admin (for administrator) account by default. Using an admin account, you can make changes to the system, including adding new accounts, adding software applications, limiting rights for other accounts, and more. Many people create just one account on their system. If your business would like to retain the ability to access every system, then a good first step is to create a general admin account on every Mac to be controlled by the busi-ness owner, office manager, administrator, or technical person. You can always create additional admin accounts and other types of accounts at a later time. This admin account will not be tied into the Microsoft server, and it will not use Active Directory.

4. Once you have created the initial Mac Admin account, you will be asked to create an account photo and ensure that the date and time are correct. If the date, time zone, or time is incorrect, then you may encounter problems later when connecting to the network.

You should now be able to access and use your new Mac, however you will not yet be able to log in to the Microsoft network and server.

Connecting to the InternetUsing a wired networkIf you want to connect to the Internet using a wired Ethernet network, simply connect an Ethernet cable from your router or other Internet connection device to your Mac.

Using a wireless networkConnecting to a wireless network is quick and easy. Apple’s industry-standard 802.11 wireless networking technology, AirPort, is built into Apple’s full line of notebooks as well as the iMac.* You can easily add an 802.11 wireless card to a Mac Pro computer. Your Mac will automatically connect to available wireless networks. To connect to a wireless network for the first time, use the following simple steps:

1. From the menu bar, choose the Apple icon, and select System Preferences. Then choose Network.

2. Select AirPort in the list of network connection services, then choose a wireless net-work from the Network Name pull-down menu. If you are prompted for a password, enter it. If the network you want to join is not in the list (it may be hidden from public view), choose Other, then enter the network name and password.

3. Check the box “Show AirPort status in menu bar” so it will be easier to quickly verify your wireless status and join new networks if you are traveling or in new locations.

Once you have connected to a wireless network, the Mac will automatically rejoin that network. You should now be able to launch a web browser and connect to the Internet. A working network connection will be required to move forward, so ensure that your connection is working properly.

* Wireless Internet access requires a base station or other wireless access point and Internet access; fees may apply. Some ISPs are not currently compatible with Airport.

For more help on this or any Mac issue, see:www.apple.com/support/quickassist

For more help on this or any Mac issue, check:www.apple.com/support/quickassist


Setting Up Your Mac to Connect to the Server (connecting to Active Directory)

Once the initial setup is complete, you will be brought to your Mac OS X desktop. You will need to take a few more moments to complete your configuration to allow you to log in to the Windows server using your Active Directory account.

Make sure that the Windows server administrator has created an account for you on the server. Administrators can create an account just as they would for any other PC used within the organization. This account will be referred to as your Active Directory account, and you will need to know its username and password. This account name may be the same as that which was used on a previous Windows computer, or it may be an entirely new user name.

1. Go to the System Preferences application. To get there, you can either click the System Preferences icon in the Dock, or choose System Preferences from the Apple menu. Then select the Accounts icon at the bottom left of the System Preferences window.

2. Click the Login Options icon.


3. To the right of the Login Options icon, click the Join button for Network Account Servers.

This will bring up a text field that allows you to enter your Active Directory domain name. Keep in mind that this is not the full name of the server, for example, “server.example.com.” It is just the domain part of the name (for example “example.com”).

4. Enter your Server Administrator’s Active Directory user name (this example uses “Administrator”) and password. This will join your Mac to your server’s Active Directory domain and allow you to create an account on your Mac that ties to your server’s Active Directory domain.


5. Once you have entered your Server Administrator’s Active Directory user name and password, click the Open Directory Utility button. The following screen will appear:

6. In the Directory Utility window, click the Lock icon on the bottom left, and then enter your Mac Admin user name and password. This will unlock your Mac so you can make a change.

7. Double-click the Active Directory entry in the list to bring up the following window:

8. Click the triangle next to Show Advanced Options to display more options.


9. Under the User Experience pane, click the Create mobile account at login box, and deselect the Require confirmation box.

It should appear as follows:

10. Click OK to save your changes, and then click on Apply in the Directory Utility window.

11. Now log out of the Mac Admin account by choosing Log Out Mac Admin from the Apple menu.

12. After the system logs out of Mac Admin, a login screen will present two options: an icon for the Mac Admin account and an Other icon.


13. Click the Other icon, and enter your Active Directory account username and password from the account on your Windows server or Active Directory domain. For the purposes of this guide, the Active Directory account name used will be “AD User.”

Congratulations! You are now logged in as the “AD User” Active Directory account. The account has been synced with the Windows server and the Active Directory domain so that your Mac system is now fully integrated into your Windows network. Your password will be kept up to date across the various systems, and you will have access to all the services that you would be able to access from a Windows PC.

Keep in mind that all of your files will reside on the local hard drive on your Mac, not on the Windows server.


Step-by-step instructions for setting up File Sharing between two computers on a network are at: support.apple.com/kb/HT1549

Sharing FilesThe Mac can instantly use .doc, .xls, .pdf, .jpg, and many other common file types, even if the file was created on a Windows system. In a mixed environment, there are multiple options for exchanging large files back and forth between Mac and PC systems. USB or FireWire storage devices and Flash-memory devices with Mac- or PC-generated files can connect directly to either a Mac or PC for two-way exchange. With an optical drive, your Mac can burn CD and DVD discs for use on Mac systems, Windows-based PCs, and other types of computers.

Sharing files on the serverNow that you are connected to the server using your server or Active Directory account, you should be able to see all the shared folders on the server that your account has permission to access.

1. Click the Finder icon in your Dock. This will bring up a Finder window. On the left-hand sidebar of the Finder window, under the Shared divider, you should see any Windows server or machine on your network. Choose one that has a file share on it.

2. You should now see the folders and files in that shared folder.

3. If you don’t see the server in the sidebar area, then select Go from the Finder menu, and then Connect to Server. Type in “smb://10.0.0.1” but substitute your server’s actual IP address for 10.0.0.1.

Sharing files between systems without the serverThe most simple way to share files between two users who are both authorized on the server is to use a shared folder on the server. You can also exchange files back and forth between Mac and Windows systems on the same network that is used to access the Internet. You can also exchange files back and forth between Mac and Windows systems on the same network used to access the Internet.

Computers that enable file sharing automatically show up in the Shared section of the Finder sidebar, allowing you to browse files and folders you have permission to view.

For Additional Help


For Additional Help

EmailThe Mail application is included with every Mac. Mail supports common email standards including POP3 and IMAP. If you have more than one email account, you can easily add all of your accounts to Mail and access everything from one central place. When you launch Mail for the first time, it will display the Mail Setup Assistant to walk you through this process. If you use an Internet-based service such as Yahoo!, Google, AOL, or others, then you can access those email services using the Safari web browser, also included with every Mac.

Using Microsoft Exchange on your server for email With the introduction of Snow Leopard, Mac OS X is the only operating system with built-in support for Microsoft Exchange Server 2007. To access Exchange services such as email, calendar invitations, and Global Address Lists, you can easily use Mail, iCal, and Address Book. If you use Exchange for email and your server is running Exchange Server 2007, then you can also use Mail to access your Exchange email account.

1. Launch the Mail application on your Mac. Note that it is best to do this while you are on your office network the first time before attempting to do it from another location.

2. If this is the first time you have used Mail, you will be asked to create a new account. If you already have another Mail account set up, you can add an additional account from the Mail Preferences menu. This will allow you to see all your email in one place.

3. When you are creating the new Mail account, type in your Exchange email address and password in the dialog box, and check the box to automati-cally set up your other applications. If the Exchange Autodiscovery feature is enabled on your server, then Mail will use Autodiscovery to populate all the pertinent information from the server and configure your settings so that you can start using your applications right away. Once this has been completed, your email will show up. You can launch iCal, the Mac OS X calendaring application, and Address Book, the Mac OS X contact application, and have full access to your appointments and contacts from your Exchange server.

As an alternative, Microsoft also makes the Entourage application, which provides access to Exchange Server 2003 or greater for email.

Using Microsoft Exchange Hosted Services If you use a hosted or outsourced Microsoft Exchange service for email and calendaring, you may also be able to use Mail to access your Exchange email account if the email provider is running Exchange Server 2007.

See the Mail lesson under Working & Playing at: www.apple.com/support/mac101

For support information, see:www.apple.com/support/mail

For step-by-step instructions and more support to set up your Mac to work with Microsoft Exchange Server, see:support.apple.com/kb/HT3748

See your email service provider for more details.


For Additional Help

Calendars and ContactsWith iCal, you can create as many separate calendars as you need—one for work and one for home. iCal can sync with Google and Yahoo! calendars as well as import from many other calendar applications. Microsoft and other software companies also make other calendar applications that run on the Mac. If you use Microsoft Exchange, the previous email section describes the various options for connecting iCal or other products to your Exchange calendars.

Address Book makes it simple to manage your contacts and organize them into groups. Address Book can sync and import contacts from Internet services such as Google Calendar, as well as many other programs.

See the iCal lesson under Working & Playing at: www.apple.com/support/mac101or: www.apple.com/support/ical

See the Address Book lesson under Working & Playing at: www.apple.com/support/mac101

Office Productivity ApplicationsThe Mac runs Microsoft Office applications, including Word, Excel, and PowerPoint. It also runs iWork, Apple’s productivity suite that includes Pages ‘09, Numbers ‘09, and Keynote ‘09—all to help you produce documents, spreadsheets, and presentations. iWork can read and write documents using the Microsoft Office format, so your documents are easily compatible.*

The Mac can instantly work with .doc, .xls, .pdf, .jpg, and many other common file types, even if the file was created on a Windows system. PDF support is built into the core of the Mac OS X operating system, so that you can create, view, and annotate PDF documents without the need to purchase additional software.

* Microsoft Office and iWork are sold separately.

For more information, see:www.apple.com/macosx/compatibility

Mobile Access to Your NetworkMicrosoft’s server products offer several options for accessing email, files, and business applications when you are outside your office network. Using Safari or other browsers on the Mac, you can use Microsoft Office Outlook Web Access to access your Microsoft Exchange Server mailbox from any computer with an Internet connection. You can also use your Mac with Microsoft’s Remote Web Workplace to access files and applications on your server when you are not in the office.

If you need to use an application on a PC, you can use Microsoft’s Remote Desktop application. This will allow you to share the screen of the PCs on your network that have remote access turned on.

For more information about how to access email using Outlook Web Access see: office.microsoft.com/en-us/ outlook/HA010860351033.aspxor:www.microsoft.com/mac


For Additional Help

SecurityMac OS X doesn’t get PC viruses, and its built-in defenses help protect you from other malware without the hassle of constant alerts and sweeps. Some users may choose to purchase and install additional antivirus tools.

Mac OS X also makes safeguarding critical data easy. Secure Empty Trash ensures deleted confidential files are permanently removed from the system, and built-in secure encryption tools like FileVault and Secure Virtual Memory keep files and personal data automatically protected. With do-it-yourself encryption capabilities using the Disk Utility tool, users can easily password protect any files they choose using Advanced Encryption Standards, the cryptology standard that the federal government recommends to secure information.

Using a virtual private network to securely access your server remotelyVirtual private network (VPN) access enables you to take advantage of network services while you are offsite, and it simultaneously prevents access by unauthor-ized individuals. Mac OS X supports standards-based L2TP over IPSec, PPTP, and Cisco VPN protocols to provide encrypted VPN connections with a built-in VPN client.

To set up VPN access, you will need to enter configuration settings into the Network preferences tool in System Preferences. These settings include the VPN server address, account name, and any authentication settings such as the password or certificate provided by the network administrator.

Using FileVault to encrypt your dataYou can prevent others from seeing or copying your files by using FileVault to encrypt the files in your home folder. The data in your home folder is encoded, which means that your information is secure if your computer is lost or stolen. FileVault uses the latest government-approved encryption standard, the Advanced Encryption Standard with 128-bit keys (AES-128). If you store sensitive information, you should consider using FileVault.

When you turn on FileVault, you also set a master password that you or an admin-istrator can use if you forget your regular, login password. Warning: Don’t forget your master password. If you turn on FileVault and then forget both your login password and your master password, you won’t be able to log in to your account, and your files and settings will be lost.

See more details about Mac OS X security at: www.apple.com/macosx/security

For step-by-step instructions, see:docs.info.apple.com/article.html?path=Mac/10.6/en/9010.html

For step-by-step instructions, see:docs.info.apple.com/article.html?path=Mac/10.6/en/8736.html

Instant MessagingiChat, the instant messaging application built into Mac OS X, lets you text, audio, or video chat over the Internet without accruing any text messaging, long distance, or video streaming charges.* You can chat one on one or set up a multi-person chat.

To use iChat, all you need is access to the Internet and one of the following accounts: MobileMe, AIM (AOL Instant Messenger), Google instant messaging, or Jabber. When you first launch iChat, it will bring up an assistant to help set up your account.

Along with iChat, Yahoo! Messenger and Microsoft Messenger for Mac are also available for the Mac. If you have a Microsoft Office Collaboration Server (OCS), you can also download a copy of Microsoft’s Messenger for Mac application, allowing you to communicate through chat with the other members of your workgroup from your Mac.

* Broadband Internet access is required. Fees may apply.


For Additional Help

PrintersMac systems let you connect and share devices such as printers and external storage devices. Mac OS X comes with software drivers for many third-party printers, so you can simply connect to a USB printer and the print queue will automatically be created. You can also connect to printers that are shared from other PC or Mac systems or printers attached directly to the network.

CollaborationIf you use an online collaboration solution such as Google Apps, you can get access to their services on your Mac by simply using Safari or another browser.

If you use Microsoft SharePoint Server on your Microsoft server, you can access the documents on SharePoint using your Safari browser. Microsoft Document Connection for Mac provides Office for Mac users with easier downloading and uploading capabilities to and from SharePoint and Live Workspace. Microsoft Document Connection for Mac is available for free as part of Office 2008 for Mac SP2.

See the Connect Your Printer lesson at: www.apple.com/support/mac101/connect

See the iChat lesson under Working & Playing at: www.apple.com/support/mac101

For more information about Microsoft Document Connection for Mac, see: www.microsoft.com/mac/itpros


For Additional Help

BackupTime Machine lets you automatically back up your entire system. It keeps an up-to-date copy of everything on your Mac—system files, documents, email, digital photos, music, movies, TV shows, and more. You can easily go “back in time” to restore files if needed. Time Machine works with your Mac and an external hard drive.* Just connect the drive, assign it to Time Machine, and it will automatically back up your entire Mac.

* External hard drive is sold separately.

See the Time Machine lesson under Working & Playing at: www.apple.com/support/mac101

SummaryAdding a Mac to your business is easy. Mac systems work great even in a mixed environment of Mac- and Windows-based computers. This guide provides a summary of how to get a Mac system to work within a business environment that uses Microsoft Small Business Server (SBS) or one of Microsoft’s other server products.

Apple offers a variety of options to help you select, purchase, develop, service, and work with Apple products. Apple Authorized Resellers and independent Apple Solution Providers can deliver a wide variety of services tailored to your organization’s needs. You can gain specialized expertise and help—ranging from pre- and post-sales support, technical expertise, training, installation and integration services, and more—from an Apple Authorized Reseller and Solution Provider. Choose the one that’s right for you.

Additional ResourcesFollowing are some recommended websites that were highlighted throughout this guide:

Getting Started with a Mac www.apple.com/support/mac101 Quick Assistance on your Mac www.apple.com/support/quickassist Switching to Mac from Windows www.apple.com/support/switch101 Mac OS X Support Questions www.apple.com/support/snowleopard Overall Apple Support www.apple.com/support

Several other websites with video tips and tutorials are available on Apple.com:

Mac Basics www.apple.com/findouthow/mac Advanced Business User Tips www.apple.com/business/theater

Help is also available from within your applications by selecting Help in the menu bar, then by choosing the Help option for that application.

TM and © 2010 Apple Inc. All rights reserved. Other product and company names mentioned herein may be trademarks of their respective companies. Mention of third-party products is for information purposes only and constitutes neither an endorsement nor a warranty. Apple assumes no responsibility with regard to the selection, performance or use of these vendors or products. Version 2.0

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