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Ma2012 twitter in_museums
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Transcript of Ma2012 twitter in_museums
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Twitter for my museum: Interactive workshop to get you started
Tuesday 25 September 2012
Laura Miles, Museums Australia (Victoria)
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Courtesy of: VanCityAlliehttp://www.flickr.com/photos/30691679@N07/2891691360/lightbox/
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What’s the point?
Why bother?
Isn’t it something the big museums do?
My friends use it but I don’t get it
I don’t have timeI’m not sure what to say
There are more important
things to do at my museum
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Courtesy of the Imperial War Museum collection, London
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http://museumvictoria.com.au/
Websites
In 2011-2012,3 million visits 10 million page views
(Source: Kate Chmiel)
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http://www.facebook.com/museumvictoria
Museum Victoria 4,595 ‘likes’
but also…
Melbourne Museum16,716 ‘likes’
Scienceworks13,881 ‘likes’
Immigration Museum2,920 ‘likes’
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http://www.facebook.com/pharlapfanpage
Facebook ‘people’
Phar Lap 13,077 ‘likes’
As popular as Scienceworks
Only 3,000 less than Melbourne Museum itself
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http://www.facebook.com/pharlapfanpage
Facebook can be used a bit like Twitter
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http://www.facebook.com/pharlapfanpagehttps://twitter.com/melbournemuseum/status/235628764376207362
Some museums use Facebook and Twitter
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https://twitter.com/museumvictoria
3,000+ tweets
7,000+ followers:
@melbournemuseum3,983 followers
@scienceworks_mv1,577 followers
@immigration_mv906 followers
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What’s the point?
Why bother?
Isn’t it something the big museums do?
My friends use it but I don’t get it
I don’t have timeI’m not sure what to say
There are more important
things to do at my museum
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We only use it for big news
It gets visitors interested
We borrow ideas from the big museums that work for us
Another volunteer is keen to have a go but I do other things to help
It’s quick We repeat messages used on our website
We only invest a few minutes a
week on it
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To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
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To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
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Getting a profile
1. Check settings
2. Edit profile
3. Say thank you
4. Follow others
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https://twitter.com/_mavic
To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
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Some suggestions:
Promoting events
Congratulations
Linking to website changes
Thanking people for coming/hosting an event
Retweeting someone else’s news
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Potential pitfalls:
Jokes.
Responding to ‘trolls’.
Tweeting really long URLs.
Not crediting others when retweeting (RT).
Not mentioning that you’ve modified somene’s text when retweeting (MT).
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To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
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140 characters is not much space
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@historyvictoria
121 things you can do in History Week
http://www.historyvictoria.org.au/wp-content/uploads/2011/06/HISTORY-NEWS1-SEPT-OCT-2012.pdf
(147/140)
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@historyvictoria
121 things you can do in #HistoryWeek
http://bit.ly/SvWK8m
(75/140)
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@historyvictoria
3,000+ spooky stories and behind the scenes at the Supreme Court: 121 things to do
#HistoryWeek
http://bit.ly/SvWK8m
(130/140)
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To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
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Who’s online?
@_mavic 225 followers
@VicCollections 204 followers
@laura_miles 197 followers
@artsHub 21,176 followers
@YRRMuseum 123 followers
@BgoArtGallery 392 followers
@SovereignHill 820 followers
@lands_vic_hist 10 followers
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To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
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Searching for ‘museum’www.twitter.com
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https://twitter.com/CultureVictoria
Links to blog posts:
Linked open data workshop =127 click throughs
The Wing Thing Story = 22 click throughs
(Source: Eleanor Whitworth)
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https://twitter.com/_mavic
To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
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https://twitter.com/_mavic
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https://twitter.com/_mavic
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Searching for @_mavicwww.tweetreach.com
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To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
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What’s appropriate?
Be polite.
Trolls: ignore, report, block.
If in doubt, don’t.
Decide whether you like to shorten URLs or not.
Credit others if retweeting (RT).
Show if you’ve modified a tweet (MT).
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Takeaways:
Factsheets & videos: www.mavic.asn.au
Slides and images on Pinterest and Slideshare
Follow on Twitter: @laura_miles and @_mavic