M via Mobile Money Kingston Final

8/3/2019 M via Mobile Money Kingston Final

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Banking the Un Banked through MDR & Domestic

P2PAll Contents Confidential



Business Highlights

Nationwide cash acceptanceagreement for m-Via customers with7-Eleven Corp’s 6,000 Locations.

Nationwide network cashacceptance agreement with networkof 8,000 bill payment centers

Entered agreements with leadingProcessor and banks for Re-

Loadable Debit in Spring 2011

• Creation of m-Via FOUNDATION forserving those whom need it most.

• Experienced Mobile &

Financial Services Leadership

Team. Founded early 2008

Funding to date $23M.

• MoMex (Mobile Money

Exchange) Platform Beta Test

& Release

• Greater Los Angeles Soft

Launch in 2010, generated

meaningful base of loyal

customers and millions in



Operations

Regulatory Compliance

Fraud & Risk Management

Technology

Anti Money Laundering

Simple UserExperience

Messaging

Quality of Service

Pricing & Revenue Model

CustomerAcquisition

Understanding customer

Real Time Settlement

Banking & MFI Relationships

Exchange Rates

Security

Third Party Integration

Distribution

Cash Network



Existing Money TransferEcosystem Summary

1.High Risk, (For Entire Value Chain)

2.High Cost, (For Entire Value Chain)

1. Inefficient. (For Entire Value Chain)

1.Ripe For Disruption



Gartner Identifies the Top 10 Consumer Mobile Applications for2012

No. 1: Money Transfer ( m-Via Calls this Mobile Directed Remittances ) MDRThis service allows people to send money to others using Short Messaging Service (SMS). Its lower costs, faster speed

andconvenience compared with traditional transfer services have strong appeal to users in developing markets, and most

servicessigned up several million users within their first year. However, challenges do exist in both regulatory and operational

risks.Because of the fast growth of mobile money transfer, regulators in many markets are piling in to investigate the impacton consumer costs, security, fraud and money laundering. On the operational side, market conditions vary, as do the

localresources of service providers, so providers need different market strategies when entering a new territory.

No. 6: Mobile Payment ( m-Via Calls this Domestic Person to Person Mobile Banking ) P2PMobile payment usually serves three purposes. First, it is a way of making payment when few alternatives are available.

Second, it is

an extension of online payment for easy access and convenience. Third, it is an additional factor of authentication forenhanced

security. Mobile payment made Gartner’s top 10 list because of the number of parties it affects — including mobilecarriers,

banks, merchants, device vendors, regulators and consumers — and the rising interest from both developing anddeveloped markets. Because of the many choices of technologies and business models, as well as regulatory

requirements andlocal conditions, mobile payment will be a highly fragmented market. There will not be standard practices of deployment,

soparties will need to find a working solution on a case-by-case basis.


http://slidepdf.com/reader/full/m-via-mobile-money-kingston-final 7/21Both X-Border M.D.R. and Domestic P2P



User Experience

Sender

1. First Time Sign-up Via CallCenter: Retail Package

2. Load cash via authorizedretailer to m-Via Wallet

3. Transfer $ via Call Center,(Text, IVR or Mobile Web)

m-Via Call Center

- 24/7 Spanish (ESL)- Initial Registration & KYC- On going Customer Support

m-Via MoMex Platform routes TXN

- Text, Mobile Web, IVR

Recipient

- Receives Text notification

Funds Available Immediately

- Save- Re Distribute- Withdraw- Spend



Mobile Experience Today

• Text Notification of Funds Received orDeposited

•Account Balance & History, Request Pay

• Initiate Real-time X-Border M.D.R.* Unlimited US Send to Mex Recipients

• Initiate Domestic P2P Transfers* US to US & Mex to Mex

• Live Operator, SMS, IVR, Native Browser

• Query Nearest m-Via Authorized Location―Cash In or Cash Out‖

Account Management



m-Via US SenderBased One to Many M.D.R. Model

$300

$ 0

> $160

> $85

> $55 $300 Net

• m-Via US Customer can send as often as they like, to as many people as they want.

• Typically remits to Mex 3 to 4 X per/mo for total of $280 to $420 per months,

• m-Via is the first viable, in market solution for Micro Remits >$20 to $80

• Funds delivered instantly with SMS delivery confirmation.

• Funds remitted directly from debit account or loaded at any authorized m-Via retaillocations



• Addresses all key pain points (travel, safety, cost & flexibility).

• Lays groundwork for financial inclusion, micro loans, commerce etc. new service offerings.

• Both service & experience are designed for viral adoption.

• m-Via truly ―empowers‖ recipient.

• Introduction of Debit card will exponentially increase customers quality of life through savings, convenience and safety * Similar to direct payroll deposits and the online banking benefits many of us have enjoyed since mid 90’s

m-Via P2P ―Recipient‖ Experience

FREE P2P Mex >MexRe Remits

SMS CashOut > Clabe

Cash Back WithPurchase @ Grocer

ExistingNetwork +

M-Via Enabled DDA Account Spring 2011



Summary

• Address’s real customer pain, Specifically addresses needs and empowers

unbanked market.

• M.D.R. is a natural catalyst for successful P.2.P

• P.2.P enables commerce, trade > savings & credit > business > economicgrowth opportunities.

• Platform approach provides partners with quick market entry, low TCO , solidROI

• Metcalf's Law applies w/each new market & customer added to system.

• Third Party MDR API’s available for interested recipient markets - now

• Third Party P2P API’s for recipient country in beta – now



Thanks & Contact

Info• Peter Kelly Ph # 01.760.473.2824

Executive Director email: [email protected] Foundation

facebook.com/MVIAFoundation

twitter: peter_kelly

mailto:[email protected]






Back Up Slides



Money Transfer Market Today

• More than $400 Billion USD is transferred around the world every year = 12 Bin rev

• US > Mex is the largest person to person x-border IMT market globally



Traditional User Experience ―Sender‖

• Majority Unbanked

• Time Consuming

• Limited Hours / Access / Control

• Typically Sends 1.5X per month

• $10.00 - $25.00 Per Transfer

• Expensive relative to net income

• 1 to 1 Transaction Model

• Micro Remits Cost Prohibitive



• Unbanked

• Heavily Dependent on sender for basicneeds

• Average travel time is 1 to 2 hours topick-up funds, Waits for funds

• Extremely Unsafe

• Desensitized to Pain

• Struggles near end of cycle, little to noemergency funds, financial inclusion orsecure savings.

Traditional User Experience ―Recipient‖

Wife

Mom

Dad

Mother In Law



Traditional US SenderEvent Based 1 to 1 Transaction Model

$ 85 - $10 = $ 75

$ 55 - $10 = $ 45

$160 - $10 = $150

$300 $30-$270 Net

10% Cost

A

• Money Sent is typically intended for 3 people

• Urgent or Unplanned recipient needs typically wait until next month

• Many find meeting either need cost prohibitive, little to no savings.

=



US > MEX > MEXEvent Based 1 to 1 Transaction Model

$230 Net20% Cost

$ 0

> $130

> $100

B

• To reduce costs, senders often send to One person, who in turn redistributes funds to

intended recipients.

• This usually increases true transaction cost by inserting middleman’s discretionarycosts & influence over amount disbursed and to whom.

• Many ―extended family‖ recipients have simply stopped receiving funds

$10$10

$10

$300 $10- - $30 - $20 =

M via Mobile Money Kingston Final

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