M ARKETING MANAGEMENT 6.04 Prepare simple written reports. Performance Indicator 6.04B Prepare...
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MARKETING MANAGEMENT 6.04 Prepare simple written reports. P e r f o r m a n c e I n d i c a t o r 6 . 0 4 B P r e p a r e s i m p l e w r i t t e n r e p o r t s .
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Transcript of M ARKETING MANAGEMENT 6.04 Prepare simple written reports. Performance Indicator 6.04B Prepare...
Perfo
rmance
Indica
tor 6
.04
B P
repare
simple
w
ritten re
ports.
MARKETING MANAGEMENT 6.04Prepare simple written reports.
Perfo
rmance
Indica
tor 6
.04
B P
repare
sim
ple
writte
n re
ports.
IDENTIFY TYPES OF SIMPLE WRITTEN REPORTS USED IN BUSINESS
MemosWritten to someone within the companyUsually brief and covers only one subjectUsually a simple format with a standard set of
headings Sender’s name Receiver’s name Date Subject Message (in paragraph format)
Has been all but replaced by email
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IDENTIFY TYPES OF SIMPLE WRITTEN REPORTS USED IN BUSINESS
In house reportsRead only by company employeesMay cover lengthy topics such as yearly sales,
problems that need attention, and status reportsMay be written by one department for
managementMay be written to be viewed by multiple
departmentsUsually have more than one contributor, but only
one person is responsible for writing the document.
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IDENTIFY TYPES OF SIMPLE WRITTEN REPORTS USED IN BUSINESS
Reports to stockholdersWritten for a wider audience Written in a more formal style
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EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE)
Include a cover page.
Cover pages should list the report's title, author and date of publication.
Other information may be included, such as the name of the company or academic area affiliated with the report or the place of publication.
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EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE)
Include Introduction heading. Write a statement to list the subject.Explain the key objectives and intention of the report.
Write a summary of the contents.
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EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE)
Present the facts. Be clear, concise, but thorough, giving the reader all
the information necessary to make an informed decision.
Most important details should be first.
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EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE)
Use appropriate first-level headingsExamples:
Facts, Findings, Costs, Advantages, Disadvantages, Conclusions, etc.). Then be more specific with secondary headings such as: Building G Renovation Needs, Contractor Bids, etc.
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EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE)
Be objective in your report Present both sides of an issue when possible. Summarize the facts separating fact from opinion.
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EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE)
Cite your sourcesPersuade the reader of your information-gathering
reliability. These may include interviews, articles, company
records, surveys, your own observation, and so on.
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EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE)
Share your recommendationsDo so under an appropriate heading. If presenting several recommendations use bullets or
numbers.Always putting the strongest argument first.
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EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE)
Include an Executive Summary Although this element is usually written last it should
be placed after the cover page. It should be brief a brief, one-page synopsis of all key
results of your project or study because upper level managers and executives may want to preview the key results before reading the entire report.
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EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE)
Proofread your short report carefully before sending it to the reader
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WORKS CITED How to Write a Report Cover Page | eHow.com
http://www.ehow.com/how_5549695_write-report-cover.html#ixzz1mCwUMLn1 Elements of a Business Report | eHow.com
http://www.ehow.com/info_7909477_elements-business-report.html#ixzz1mCvRtcuE
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCgtvz9u
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCgodMJi
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCgfnjMg
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCgZ7vYd
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCgGKrQI
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCfwa3h8
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCfRtKl3
Farese,L.S., Kimbrell, G., & Woloszyk, C.A. (2009). Marketing Essentials (p. 190) Woodland Hills, Ca: Glencoe/McGraw-Hill.
