5 simple steps to prepare an advocacy brief
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Transcript of 5 simple steps to prepare an advocacy brief
5 simple steps
to prepare
an advocacy brief
Karen BonannoFounder & Managing Director
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© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
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– The views and opinions are those of the presenters and are
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to the participant.
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Defining advocacy
“Advocacy is the deliberate process, based on
demonstrated evidence, to directly or indirectly
influence a decision makers, stakeholders and
relevant audiences to support and implement
actions that contribute to the fulfilment of a
cause or policy.”
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5 Finger Plan to
Success
Australian School Library
Association Inc.
4
Trump & Kiyosaki 2011, ‘Guide to developing your Midas touch’, in
The Midas Touch, Plata Publishing, Scottsdale, AZ.
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Thumb – Key MessageStrength of character
• Turning bad luck into good luck
• Intense sense of responsibility
• Emotional maturity & intelligence
• Attitude
• Establish pre-eminence
Identify a memorable message
• What is the issue?
• What perception do you want to get across?
• What do you want to keep in the front of everyone’s mind?
• What do you want done about this issue?
• What experience do you want stakeholders to have?
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Pointer finger – points to support
your viewF.O.C.U.S.
Follow one course until successful
• Know your outcome
• Take action
• Find out what works & what doesn’t
• Re-align until you achieve 1
Capture killer statistics
Gather startling facts
• Survey findings
• Statistics, e.g. ABS
• Government reports
• Social networking statistics
• Infographic data
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Middle finger – What are you?
What you stand for
• Identify who you are
• What do you stand for?
• Are you who you say you are?
• Standards
• Benchmarks
• Professionalism
Source quotable quotes
• Goodreads
• Brainyquote
• Quotegarden
Find remarkable stories
• Capture student voice
• Once I was lost …now I am found
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Ring finger – Stakeholders/Audience
Relationships
• You can’t do a good deal with a bad partner
• Reputation at stake
• You want parents, colleagues, students to ‘invest’ in you
• Listen more, observe more, talk less
• Approach them with their needs, not your own
• Leverage your networks
Stakeholders/Audience
• Who can advocate for you?
• Who will be the audience?
• Rhetoric needs to resonate –mind your language
• Make connections
Massage the media
• School newsletter
• Social media
• Digital display
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Little finger – Little things that count
The little things you do
that others don’t
• What is your core story?
• What is your elevator
pitch?
• How are you unique?
Call to action
• What specifically do you
want them to do?
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The brief
What is the issue?
What you want done about it?
Statement of purpose
2 or 3 main points that support your view
Call to action
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In ClosingPowerPoint presentation
http://www.slideshare.net/kbonanno/
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