Lyssette Navarra Teamimages.kw.com/.../1431465819404_A_Guide_to_Selling_Your_Home_… · Are there...

Lyssette Navarra TeamLet our Team Find your New Beginning!

2651 Dallas Highway, Marietta, Georgia 30064Each Keller Williams Realty Office is Independently Owned and Operated

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Welcome,

Let me introduce myself and explain why you should choose the Lyssette Navarra Team to sell your home.

We are different from most real estate professionals. We have built our business on results, and we are confident that we can deliver for you.

We have the experience and know-how to put a sold sign on your property.

We realize that you have a choice when hiring an agent to help you sell your home and truly appreciate the opportunity to present our proven approach and the results we have achieved for our clients. With our team there are several services you can expect from us, including:

Accurately pricing your home.

Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price.

Providing unmatched marketing including professional staging, photography, video and custom property web sites.

Securing a qualified buyer within your specific time frame.

Helping you avoid the two main reasons sales fall apart - low lender’s appraisals and problems with the home inspection.

This package contains helpful information for you, including an overview of the home selling process, answers to frequently asked questions, our 10-step marketing plan and return on investment statistics for home remodeling projects.

After you've had the chance to review this information, please contact us. We would like to prepare an in-depth analysis of your unique home, compare it to other homes in the market, and recommend a personalized marketing program and pricing strategy for you.

Regardless of the price of your home, when you hire us as your team, both you - and your home - will be prepared for a successful sale.

Warmest Regards,

LNLyssette Navarra - Realtor


selling your home

It’s all about you

The home selling process

Frequently asked questions

What I do for you

10-step marketing plan

Maximizing your home’s value

Why Keller Williams Realty

About me

What else you can expect

Thank you


Lyssette Navarra| 678-224-1037

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Let our Team Find your New Beginning!

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My real estate business has been built around one guiding principle: It's all about you.

Your needs

Your dreams

Your concerns

Your questions

Your finances

Your time

Your life

My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 50% of my business comes from repeat customers and referrals.

Good service speaks for itself.

I look forward to the opportunity to earn your business too.

it’s all about you

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There are a lot of details to be handled when selling a home. It is my job to streamline the homesale process for you, ensuring everything is completed as quickly and efficiently as possible.

This overview was designed to help you understand the various steps along the way.

Preparing for SaleConduct comparative market analysis to establish a fair market value of your homePrepare and complete the listing agreementRecommend improvements to maximize your home's valuePlace a lock box on your property, if needed

Marketing your HomeEnter listing information into the MLSPlace a For Sale sign on your propertyNotify top local agents of this new listingSchedule your home for office tourSchedule your home for MLS tourDistribute Just Listed flyers to your neighborhoodPost your home information on the InternetSchedule and hold open housesNotify all potential buyers with details of listingArrange showings for other agents

Communicating with YouContact you regularly with feedbackPrepare and deliver regular progress reports to youDiscuss all marketing activities with you

Coordinating the SalePre-qualify potential buyersPresent and discuss all offers with youNegotiate your transaction with the other agentPrepare and finalize the closing

the home selling process

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Other Ways I Can Help

• Arrange for an agent to assist you in your relocation• Recommend a moving company• Provide you with a helpful moving checklist• Recommend preferred companies for related services

I will work hard to make the sale of your home as smooth and stress-free as possible!

the home selling process continued…

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Are there things we should do to our home to help ensure the maximum price?Yes. There is a benefit to making sure your home looks its best prior to offering it for sale.There are also small remodeling jobs that will pay off at resale. I can advise you about specificimprovements that will increase your home's marketability and value.

How often will you advertise our property?I don't just list homes; I market them. I will make sure your home is marketed to potential buyersaround the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach thetypes of buyers most likely to purchase your home. I know how to maximize the power of theInternet for my clients, while also using traditional methods including newspaper ads, brochures,yard signs and direct mail.

Will you be present at all showings?At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.

What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. If you choose to work with me, I will conduct a comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimatelythe decision is up to you. I will offer my professional opinion on how the market willvalue your home.

Do we have any responsibilities during the marketing of our home?Your primary job during the sale of your home is to keep it neat and clean for showings and openhouses. A large part of a home's appeal involves staging, which is everything from furnitureplacement to home fragrance. I will advise you on how to stage your home well, giving you easytips and quick fixes to maximize your home's appeal.

What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you'veaccepted an offer, I will guide you through the entire closing process and ensure everythingproceeds smoothly.

frequently asked questions

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All real estate agents will claim they can sell your house...I promise to sell your house at the maximum price, with minimum hassle.

Selling a home successfully requires experience, time and resources.

ExperienceFrom pinpointing an optimal asking price to writing a purchase agreement and negotiating terms of sale, real estate transactions are a science.

TimeSelling a home involves hours of open houses, phone calls and paperwork that you shouldn't have to worry about. I will take care of it all for you.

ResourcesYard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front of potential buyers requires marketing 24 hours a day, 7 days a week.

Selling your home can be a daunting task. I work hard so my clients can enjoy having their homes sold worry-free and profitably. I would love the opportunity to earn your business.

82% of home sales are the result of agent connectionsSource: National Association of REALTORS®

what I do for you

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PROFESSIONAL PHOTOGRAPHY

After your home is staged, I will pay to have your home photographed by recognized photographer.

With 95% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan.

More people will view your home online than will ever visit it personally. Getting, and holding, their attention online with professional photography is one way to increase the probability of an in-person showing.

“According to research from the National Association of Realtors, 98% of home buyers who searched for a home online said photos were among the most useful features of

real-estate websites.”

“Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.”

The Wall Street Journal

what I do for you

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Your home will be prominently featured with a showcase listing on Realtor.com, the top real estate web site in the nation.

Features of your showcase listing include:

• Up to 25 oversized photos• High-definition video tour• Detailed descriptions of your home.• Interactive maps• Open house notices• Lead generation forms for potential buyers

what I do for you

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SOCIAL MEDIA MARKETING

Your home will also be marketed extensively on Facebook, the world’s leading social media site.

I will market your home using several proven approaches, including highly-targeted ads, video, photos and more.

Facebook represents an opportunity to reach tens of thousands of local Atlanta residents on a site where they already spend a lot of time.

what I do for you

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My 10-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors.

I will:

1. Price your home strategically to be competitive with the current market and current price trends.

2. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.

3. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.

4. Optimize your home's Internet presence by posting it on local and global MLS systems and addingmultiple photographs and creative descriptions.

5. Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention.

6. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.

7. Include your home in our company/MLS tour to allow other agents to see your home first hand.

8. Create an Open House schedule to promote your home to prospective buyers.

my 10 - step marketing plan

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9. Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area.

10. Provide you with weekly updates detailing my marketing efforts, including comments fromprospective buyers and agents that have visited your home.

I will place your home on some of the world’s leading real estate web sites for unmatched exposure.Here are just a few of the sites where your home will be found. . .

my 10-step marketing plancontinued…

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Window of OpportunityNew Listings get on the Radar Quickly

Good Rule of Thumb is 30-45 Days

Strategies for maximizing your home’s value

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Strategies for maximizing your home’s value

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why Keller Williams Realty

There is a reason more and more agents are making the change to Keller Williams Realty. Here's why it matters to you:

KnowledgePowerful curriculum through Keller Williams University keeps us ahead of trends, toolsand advancements in the real estate industry.

SpeedLeading-edge technology solutions accelerate our efficiency and productivity.

TeamworkContrary to other real estate companies, Keller Williams Realty was designed to reward agents for working together – to serve clients better.

ReliabilityKeller Williams Realty was founded on the principles of trust and honesty, emphasizing theimportance of having the integrity to do the right thing and always putting the customers' needs first.

SuccessKeller Williams Realty is the fastest growing real estate company in North America.

When you offer a superior level of service, the word spreads fast.

As part of the Keller Williams Realty team, I look forward to providing you with a phenomenalreal estate experience!

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A MARKET WITHIN A MARKET

Your home will not only be marketed through universal channels such as the Internet, print advertising, the Multiple Listing Service and signage. I will also market internally to our highly collaborative Keller Williams sales force of more than 1,000 agents - each with their own connections that forms a rich source of prospects, buyers and referrals.

This “market within a market” results in the most efficient transaction environment in Atlanta real estate. In fact, one out of every six transactions in the Atlanta area involves a Keller Williams Real Estate agent.

Furthermore, Keller Williams Realtors has the highest market share in Metro Atlanta for every price category. Ninety-five percent of offices were profitable for the year - a figure far above the standard for franchise businesses. The company shared more than $78 million with associates through its Profit Share program

After another record-setting year of growth, productivity and profitability gains, Keller Williams announced it has become the largest real estate franchise by agent count in the world. Keller Williams added a net gain of 17,000 associates in 2014, increasing its worldwide associate count to more than 112,000.

"We're #1 and we've just begun,"

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How am I different from other real estate agents?I work on your time that’s the big difference between me and any other agent. I don’t have an agenda and I am not here to push you into anything you’re not ready for. We can take it as slow as you want or ramp it up it’s all about you and your needs. I listen and that means finding solutions that are tailored to you.

ExperienceI have more than 10 years of overall experience in the Real Estate Business. Strong negotiating skills and market knowledge. Utilizing the latest technologies, market research and business strategies to exceed your expectations.

TechnologyI have access to both Georgia MLS, FMLS, Internet, Social Media and an expansive network of agents. These technologies can be used to engage customers, increase exposure. I employ them and understand how to leverage these new technologies in your best interest for marketing your property, be it of selling or buying a new home.

ExpertiseI work for the Top Listing & Selling office in the area. Over 250 agents just in the West Cobb office alone. In house vendors such Lenders, attorneys, inspectors, painters, etc.

CommunicationCommunication to me is vital without it there is no client – agent relationship. I am available when you need me and you can always leave a message on my voice mail, text or email me and rest assure I will answer within a reasonable time.

Awards/RecognitionMember of NAHREP, NAR

PersonalI enjoy walking, running, Zumba, and tennis. Passionate about a good book, love to travel and spend time with my family.

My Commitment to YouI take a consultative approach to working with my clients. I believe it's important to give my clients 100% commitment. I value Integrity, Honesty, Trust and Respect above all and I expect my clients to return the favor.

about Lyssette

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what else you can expect from me…

SERVICE

In addition to the services we’ve covered, you can expect me to provide the following:

• Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants. I am present for every showing to ensure your home is presented properly and to gather valuable feedback.

• Regular communications regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.

• Assistance negotiating offers and preparing contracts.

• Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.

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THANK YOU

Thank you for the privilege and opportunity to work with you. As always, feel freeto call me if you have any questions. I look forward to meeting with you andhelping you achieve a successful sale.

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