Lublin Business Brand
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Transcript of Lublin Business Brand
Where the West Meets the EastLublin is said to be the most Western City
in the East and the most Eastern City in the
West. 700-year-long history of the City is full
of the events that changed Poland and Europe.
The City’s historical heritage, embracing tradition
as well as cultural and religious diversity, created
magical climate that is perceivable and
experienceable, and that inspires to take business,
cultural, and artistic, science initiative.
Economic Lublin – City Profile?Economic growth boosting infrastructure changes
Lublin in an unbelievable way. Large-sized industrial
companies and high-tech investments do not, however,
mark Lublin out among other cities in Poland.
Our operations integrate culture, science and business.Lublin’s exceptional volume of academic resources
contributes considerably to the City’s identity,
welfare and attractiveness. We support cultural
and intellectual development, which helps to keep
talents in the City. Development of knowledge,
creativity, innovation is boosted to encourage
collaboration initiative among culture, science,
and business.
Picturesque and peaceful region
History of entrepreneurship
Junction of cultures, states, traditions
Renaissance mentality
What is the impact upon economy?The foundation of Lublin’s entrepreneurship was created over hundreds
of years of history, thanks to lives of people who at the crossroads
of cultures and religions found their homes, work, passion and inspiration.
The most creative solutions arise in extraordinary circumstances. There are
places where ideas come more easily. All it takes is open mind, stimulate
imagination and brake old patterns. Business needs inspiration.
Balance between life and work,denounciation of rat race
Small-sized niche businesses that drive the economic development
Open minds and non-stereotypical thinking
Sustainable means of production
Intelligent management of natural resources
Why are we unique?We believe that a big, friendly, and safe city is the
most suitable space to live in. Metropolises, improving
operational and developmental standards, become
open and tolerant, making its name for a comfortable
place to live and do business in.
Promotion of Creativeness.We focus on small-sized, creative entrepreneurship,
searching for interesting, creative individuals with
business prospects. We are inspired by
non-stereotypical, unique ideas and solutions.
We aim at inspiring others with solutions that
inspire us. Supporting the promotion of the most
interesting solutions we integrate entrepreneurs,
creators, and scientists. We are networking
the small-sized creative ones with the large-sized
wealthy ones. On creative entrepreneurship profile
do we build our competitive advantage.
Krzysztof Chmiel.A car mechanic who exchanged box spanners for
a gluer, a bar bender. In his garage he designs and
builds monumental man-powered street cruisers.
He hand-crafts enormous, steel customs: low riders,
cruisers and choppers. Frames are size tailored
and every bike detail is made according to
individual designs. Rafu Bikes are found even
in the British Isles.
rafubikes.pl
Katarzyna Lipska.A midwife breeding one of the largest Polish
insect breedings aimed for reptile feed.
She specialises in wholesale of grasshoppers,
locust, and superworm and mealworm larvas.
The insect breeding is complemented
by the gecko hatchery – a hot and humid room
with a thousand of small boxes in which we can
find almost every available colour variety.
The products are sent to markes accross Europe
by chains of wholesalers and pet shops.
gekon.lublin.pl
Arek Szwed.A graphic artist who left his good job in advertising
for pottery. In his studio, he creates unique clay
masterpices of craft. Apart from stylish sushi
sets, grotesque figures of owls, hares
and unicorns emerge from his ceramic kiln.
He specialises in angels. Slightly diabolical angels.
arekszwed.pl
Beata Sanocka.Her bookbinding workshop is replete with fabric
textures and colourful threads. Even the smallest
scraps of material are useful here. They give life
to tiny works of tailoring and bookbinding art:
miniature books and figurines that later turn into
neck charms and earings. Author’s bindings
of books and journals are made of bigger scraps.
Almost everyting here constitutes a manual,
meticoulous work and an extraordinary attention
to detail. The handicraft is supported with
technology – in the corner of the workshop, there
is a digitally programmed embroidering machine
and next to it… a prewar press.
facebook.com/papirell
Marcin Sudziński.A beekeeper who revives the nineteenth-century
collodion technique in his photographic studio.
His work resembles rather alchemy than working
with photosensitive material. When treated with
liquid collodion, exposed and immpediately
developed, glass plates turn into phenomenal
portraits with stains and spots of the era when
electricity was a technical novely.
facebook.com/marcin.sudzinski
Mariusz Kozak.A constructor and inventor whose ideas emerging
in a small workshop in Świdnik may revolutionise
global bicycle industry. His globaly recognised
brand Soul Kozak is a synonym of high class
ultra-light bicycle components. The M-netic
concept, that has been recently patented,
is a milestone in the construction evolution of the
rear hub, inspired by the giant superconducting
solenoid of the Swiss institute CERN.
soul-kozak.com
Zbigniew and Bartłomiej Kawalec.
Walls of a cozy, slightly Scandinavian studio near
the Bystrzyca River are occupied with at least
a hundred fishing rods. Extraordinary works arise
from the need to adapt new systemic solutions
to specific expectations and habits of anglers.
As one of the few in Poland , the two-person
family business has been manufacturing individual
custom-made fishing rods since the 1970s. Each
item constitutes a handmade, unique design
which, apart from personalised ergonomics,
is an image of the aestheric expectations of the
customer. For the most demanding clients,
quality teak, mahogany and walnut handles
are available, as well as specially turned rings,
artistic ornaments and colours of seizing twine
of eyelets. All fishing rods are marked with
a symbol of a flying fish of Kawalec Rod Design
wedki.pl
Iwona Kutnik.Professional passion for fashion and need for
independance made her turn her carer
of a designer of a well-known Polish Pomeranian
clothing brand into her own studio in Lublin.
She is one of the more and more recognised
and appreciated young Polish designers.
She specialises in women’s fashion and her
collections consist of proposals mainly from
the prêt-à-porter category. She successfully
contributes to the fashion landscape of the city
and her charming studio enjoys more and more
loyal customers.
iwonakutnik.pl
Ireneusz Jerzy Trocki.A rider and horse lover. If we look closely,
we can find him in majority of Polish historical
film productions with horseriding scenes.
Nevertheless, above all he is a graphic
and metalwork artist. Only those initiated can
find his Old Town workshop with a unique
ambience saturated with the smell of chemicals.
He has been running it since early 1980s
and he is one of the few masters in Lublin who
still use old printing techniques, including almost
completely forgotten zincography. He makes
the vast majority of medals and breastplated
intended for the commercial market as well
as badges worn by Polish Armed Forces
and most of the uniformed formations.
logo-art.com.pl
Beata Stelmaszczuk.She is a doctor of books and old prints which she
a�ectionately calls ”objects”. She saves them from
oblivion and degradation and gives them a second
life by restoring their splendour and preserving
the material evidence of history for posterity.
A woodcarver artist by profession, she uses her
talent to join the world of science and art with
good old bookbinding craft. Her creative space
is the library department of book protection and
conservation.
wbp.lublin.pl
Artur Skrocki.He dabbles in the limitless artistic mettalurgy
craftsmanship. He has practiced goldsmithery
in jewellery workshops of Old Europe and framed
diamonds in South-African Durban. He is a mine
of information about titanium and its treatment.
He was one of the first Polish designers of
titanium jewellery. He specialises in mokume –
gane, a rare and laborious seventeenth-century
Japanese art of metallurgy consisting in mixing
precious metals. Each piece of jewellery leaving his
studio has a unique value as it is one of a kind.
mokume.com.pl
Anna Kośka.Her dolls are not toys for well-behaved girls.
They are disturbing models of miniaturised haute
couture adorning shelves of people aware of their
unique beauty. Although her fantasies sometimes
take the form of a fairytale angel or a little goat,
the dolls leaving the studio are almost entirely
extraordinary women. The characters are
well-known or imaginary but above all original.
Shee seeks inspiration in pop culture, creates
thematic lines, realises people’s fantasies. In her
home studio she has already created such
personalities as Marylin Monroe, Madonna, Amy
Winehouse and Lana Del Rey. There are always
emotions and an idividual story connected with
each character. Each one of them involves passion
and imagination.
Facebook: Dolls Design
What is important for us and what we are guided by?
Openess.We are open to new solutions and various views.
Where others see a too big challenge, we see
potential. We are interested in unconventional
activities as well as extraordinary initiatives
and people.
Friendliness.Anyone who asks us for help and support will be
heard. We treat people individually and provide
them with as much support as possible.
Entrepreneurial spirit. We actively encourge people to be entrepreneurial
and try their hand in business, we promote all sorts
of initiatives within this scope.
Academic spirit.Universities and academic circles are our equal
partners. We support and integrate them with
business and cultural environment and build a
creative community with a great potential.
SUPPORT
DEBUREAUCRATISATIONsimplifying procedures liberating economy facilitating business operation
PROMOTING:business e�orts and successes of inhabitants of Lublin andtheir entrepreneurial spirit
INFRASTRUCTURE DEVELOPMENTmore e�cient collective transport
car parks in academic areas
BUSINESS INCUBATORS
INTEGRATING:the buoyant and successful with the prospective and beginners transfer of knowledge and good practices
MENTORING THE BEGINNERS
COOPERATION:academic, business and research circles
NETWORKINGsmall and large entrepreneurs with researchers
CONSULTING: professional Investmentmini-strategies industry for beginners
ANALISES OFeconomic potential and market trends
MONITORING OF:interesting pojects concerning the potential of local companies and standing of local companies
AGGREGATION OFcontractscontractors investors
ORGANISING:eventsworkshopsmeetings
CHANGE OF ENVIRONMENTmore and more representatives of freelance professions Creating design, photography and architecture studios
CREATING:co-working o�ces, medialabs, social cafes
PEOPLE:influx of foreigners influx of young people coming back to Lublin
SPACE
INFORMATION
Our vision of future.Changing climate and nature of urban space are
conductive to the growth of the creative class:
freelancers and independent specialists. In the city,
there are more and more places open to people
working outside the o�ce or home: library-cafes,
co-working spaces and media-labs. The City Centre
is not only a gastronomic and entertainment hub
but also a creative space where designer studios,
workshops engaged in unusual handicrafts, small
printing houses and traditional photographic studios
are springing up like weeds. The landscape is
complemented by the largest universities that have
joined forces and created a model joint business
incubator that constitutes a model for other cities.
Lublin e�ectively supports talents by providing
active help in building a connection network that
facilitates acquisition of contracts and jobs.
Innovative ideas are used in communication
regarding city’s economic potential leading to more
opportunities to find an investor or a business
partner. We help the best to globalise their local
business.