LTE Multicast Verizon Wireless Perspective and Success Jack Arky Product Development, LTE Multicast

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What is LTE Multicast from Verizon

LTE Multicast enables BROADCAST VIDEO across UNLIMITED users and multiple mobile devices to view the SAME CONTENT at the SAME TIME

over Verizon’s 4G LTE Network

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What is LTE Multicast from Verizon

LTE Multicast enables BROADCAST VIDEO across UNLIMITED users and multiple mobile devices to view the SAME CONTENT at the SAME TIME

over Verizon’s 4G LTE Network LTE Multicast also enables DATA DELIVERY of any

type to UNLIMITED users and multiple devices at the SAME TIME over Verizon’s 4G LTE Network

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Exceptional Quality – Uncompromised high video streaming quality with no buffering or delays

Full Mobility - Freedom to consume content anywhere within wireless broadcast area

Best Experience – Customized application using exclusive content distributed to targeted geographical customers

Effective Distribution – More efficient scalable content distribution lowering operational cost

LTE Multicast – Key Benefits

Creating a Unique “Connection” to your customer base

Content Control Real Time Access

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What is LTE Multicast

eMBMS provides a scalable platform for delivery of Video and other sources of data

Multicast Unicast

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Targeted Delivery Flexibility to define service areas: • National

– Super Bowl, World Series – NFL Red Zone – Breaking News – Advertising

•Regional – Sports – Breaking News – Advertising – eLearning

Use Cases: • Live Video Streaming • Trickle Downloads

• Multimedia files delivered ahead of time and consumed “off-network”

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LTE Multicast Success Stories

Indy 500 - May 2014 at Indianapolis Motor Speedway

• First live 4G LTE Multicast application using

production network • 4 Video Channels • Broadcast Feed (ABC/NBC live race

coverage) • 8 In car cameras • 4 Live on track cameras

Super Bowl - February 2014 at Bryant Park, NYC • 5 Video Channels (1 Mosaic w/ 4 Respective

Videos) • Combination of live feed and pre-recorded

content • 1 Data Channel: Live experience of game data

(Drive Chart, Stats)

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Heat

Cowboys

Tide

Venue Services

• Enhanced fan experience • Multiple camera angles • Compliments Wifi Solutions

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Rich Media Outlets/Digital Signage

• Enabling linear video feeds that include local news • Media Rich Product information • Advertising opportunities

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• Content Provider – Application APIs

• Middleware – Encoding Infrastructure

• MPEG – DASH

• Device – New Chipset that is LTE Multicast capable – Middleware – MPEG-DASH capable player/client

Impacts