LTE-Broadcast: Reality Check

25th June 2014

Zahid Ghadialy @zahidtg

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about eXplanoTech

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Technical Training Services

Standard Courses Our experts have developed complete courses on varying topics across wireless and mobile communications. The “standard courses” are created to provide the audience with the basic knowledge along with the framework of technical thinking flavoured with in-class discussions and practical examples extracted from our long experience in the industry.

Customized Courses The “customized courses” are popular among clients who might want to enrich our “standard courses” with material related to their business. It is also possible to combine 2 or more shorten versions of the standard courses providing an overview on various different topics.

Bespoke Courses Courses entirely created on customer requirement and specifications, tailored to meet their specific needs. Bespoke courses are found very popular among customers who work on certain project and they want to prepare their staff to deal with the project related specifics. Contents of the “bespoke courses” are predefined and agreed with the customer..

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Technical Training Courses

Long Term Evolution (LTE) (Short / Long) 1 - 2 days LTE End-To-End Signalling 2 days LTE for non-engineers 1 day LTE air-interface 1 day LTE cell planning 1 day LTE radio network 1 day From LTE to LTE-A (short / long) 1 - 2 days 3GPP Release 11 features overview 1 day 3GPP Release 12 features overview 1 day MBMS and Mobile TV 1 day

LTE / LTE-A

IP Multimedia Subsystem (IMS) 1 day

Machine to Machine (M2M) fundamentals 1 day

Small cells: Introduction and Architecture 1 day

Small cells: HetNets and Offloading 2 days

Emerging Technologies

Basic Telecommunications 2 days

Digital Communications 2 days

Introduction to Wireless Technologies 2 days

Principles of Data Communications 1 day

Channel Coding 1 day

Basic Telecommunications

Radio principles 2 days

RF Training 1 day

Antenna Theory and Design 1 day

MIMO for wireless communications 1 day

OFDMA for wireless communications 1 day

Antennas & Propagation

Introduction to 5G

Disclaimer 5

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Source: Dilbert

What ‘Operators’ Say 6

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I have been told by many experts

that LTE-Broadcast is the next big thing

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Blog post - Cellular Broadcast may fail again

Tablets sales increasing 8

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Source: Quartz

Source: Forbes - IDC: 87% Of Connected Devices Sales By 2017 Will Be Tablets And Smartphones

Only 5% of Tablets remain on ‘data’ plan 9

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Source: AllThingsD – July 2013

Big screens for videos 10

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Source: Ericsson Mobility Report 2013

‘Content Length’ vs ‘Device Size’ 11

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Source: eMarketer Source: Ericsson Mobility Report 2014

Cellular v/s Wi-Fi video usage 12

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Source: Ericsson Mobility Report 2014

Vodafone’s Netflix offering 13

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Source: GigaOm

Source: Quora

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Comparing Broadcast and Streaming

‘Video Distribution Network’ 15

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Source: Presentation by Matt Stagg, EE – April 2014

• 1 hour of SD (480p.) video = 1GB

• 1 hour of HD (1080p.) video = 3GB

• 4K and 8K videos coming soon.

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The cost of ‘caching’

El Fuente at 480p.

El Fuente at 1080p.

Source: Digital Trends

Digital video formats with estimated media rates 17

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Source: Ericsson Mobility Report 2014

GB per hour

0.18

0.34

0.54

1.12 – 1.57

2.25 – 2.70

4.50 – 6.75

• Comcast: Binge watching actually helps live TV ratings

• Nielsen: Time-shifted viewing on rise

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Threats to ‘Content caching’ on the device

Consumers watching TV on ‘Own Terms’ 19

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Source: KPCB – May 2014

More ‘Streaming’, Less ‘Broadcast’ 20

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Source: CEA – June 2014

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‘Broad Tail’ is the new ‘Long Tail’

Traditional Market

Current Market

Future Market

Nu

mb

er

of

pe

op

le

Content

Head

Long/Broad Tail

Things that will work with LTE-B 22

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Digital Signage 23

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Live sports / events 24

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News & Music

• Very important to get business model right for this to work

• Only free/ad based models will succeed in the long run

• ‘Second screen’ is mostly associated with streaming and requires connection once the user interacts.

• Popular TV channels can create apps tailored for second screen experience

• Novelty wears off and then there is limited interaction

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Second Screen

• The question is, do you want to use LTE-B for emergency alerts or rely on other techniques

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Emergency alerts

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Adult entertainment!

• Nuff said

• Including the Broadcast content in ‘data allowance’

• Discouraging users with ‘high premium’ for watching Broadcast content

• Killing the battery with unnecessary ‘caching’

• No ‘unique’ or ‘tailored’ content. Other medium for similar content may be cheaper.

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Threats to LTE-B

Cellular v/s Wi-Fi video usage – Take 2 30

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Source: Ericsson Mobility Report 2014

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Are you just going to tell me the problems or do you have any

solutions?

‘DL only’ 4G for Tablets 32

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• ‘Downlink only’ 4G radio • ‘No Uplink’ on 4G • Listens to common

channels • Listens to

Broadcast/Multicast channels

• Connectivity over Wi-Fi for any configuration of Apps or radio for tuning

• Would only make sense if additional cost is $10 of less.

‘Sponsored Broadcast’ 33

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• Too many ‘ifs’ and ‘buts’ in case of normal sponsored data

• ‘Sponsored Broadcast’ can work similar to traditional TV model

Picture Source: AT&T

‘Apps’ can point to ‘Broadcast’ information 34

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• This can work very well as long as apps can generate some revenue

• Operators would need to expose new API’s

‘User-generated’ TV channel 35

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Source: KPCB – May 2013

• ‘2 minutes of fame’ for everyone interested

• Adverts can be used as fillers

• Users can be provided ratings and community can be built around it

Concluding Remarks 36

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Don’t expect returns Loyalty is more valuable than money

Unique content is needed Avoid complex billing