LSMAccra_LandingPages_EricHackman_IntruptivTechnologies
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kwesihackman Eric Hackman Product Development Lead Intruptiv Technologies (Suba) Email : [email protected] eric_hackman
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Transcript of LSMAccra_LandingPages_EricHackman_IntruptivTechnologies
kwesihackman
Eric HackmanProduct Development Lead
Intruptiv Technologies (Suba)Email : [email protected]
eric_hackman
Landing Pages When to build one
Where does it all start?
BuildTestIdea
When does it come in
BuildTestIdea Test
Testing customer demand and value of the service
What’s the point ?
Test
Controlled Experiments MVP
A/B Test and Iterate rapidly
Get people to convert on a single value preposition
The Ideal Landing Page
Your Unique Selling Proposition - the main headline
The hero shot - images/video showing context of use
The benefits of your offering - A bullet point list summary of benefits or Benefit and features in detail
Social proof - I’ll have what they’re having
Call-To-Action - A single conversion goal
Sample layout of a landing page
Your Unique Selling Proposition – the main headline
The benefits of your offering • A bullet point list summary of
benefits • Benefit and features in detail The hero shot - images/video
showing context of use
Call-To-Action
Social proofI’ll have what she’s having
An example of a landing pageHeadline
Call to Action
Hero Spot
Benefits
Social Proof
Tools for building landing pages
Testing customer demand quickmvp.com
Tools for A/B & Multivariate Testing
Google.com/websiteoptimizer Visualwebsiteoptimizer.com Optimizely.com Monetate.com
Tools for Analytics, User Testing etc.
Crazyegg.com Clicktale.com Usertesting.com Kissinsights.com
Some best practices
The headline is everything, remember its your unique selling preposition so take time to flesh out Value Preposition
Do A/B testing on your Heading, Hero Spot and the Call-to-action button color*
Keep it simple, clean and concise
When collecting user info eg. Email, provide a privacy statement
Monitor your metrics and iterate quickly
Traffic sources
Facebook posts/ ads SEM – adwords, Bing , Yahoo
Twitter posts/ ads Email blasts
Google+ posts Quora / Yahoo answers
Comment on forums Slideshare
YouTube / VimeoComment on blogs
Traditional offline tools like fliers, posters , business cards etc.
Testing customer demand
Value of service
Examples of landing pages used in
&
Download Now
kwesihackman
Eric HackmanProduct Development Lead
Intruptiv Technologies (Suba)Email : [email protected]
eric_hackman
