What does social media mean for you as a business?

Social media objectives should mirror overall business objectives

• Consistent brand development• Image and "personality" development• Product sales development• Community involvement and awareness• Customer engagement• Increase traffic to website/blog• Increase traffic to stores

So Many Social Media Directions and Tasks, Where do You Start?

Do you have a brand that needs consistency-more web presence- and development?

• Facebook is a good place to start.

Do you have a visual story to tell through creative photos and videos?

• Instagram would be a great addition

Do you have a voice that bears being heard on behalf of your product? Where you can "microblog" on your brand’s behalf ?

• Twitter will supply you a never ending sounding board at a precise, short & sweet 140 characters per tweet.

Do you have a unique product that can be shared and shopped individually that would inspire interest in a singular platform?

• Pinterest might serve you well especially with the newest addition of the buy it now button.

Are services more your thing?

• Make some low budget (iPhone) videos and launch on YouTube through your YouTube Account, Instagram App, Twitter app or Facebook (videos loaded into Facebook Apps a more widely shared and promoted through Facebook). Even 15-30 sec videos get thousands of views if the content is interesting enough.

Which SM Account is Right for Your Business?

Don't forget LinkedIn!

• Make sure as a business owner, general manager or associate, your profile is updated and current as this is a valuable virtual networking tool that can help to develop your skills and place in the retail or business world. Plus if you follow industry giants, like yourself of course, you make pick up a few tips you don’t already know about.

Taking Stock….Evaluate your current accounts (or lack there of)

and add, suspend or delete the necessary or unnecessary accounts and/or info.

• Focus on your specific message, individual or brand biography and story.• Once you have create both a long (up to 500 words) and short (150 words or less)

version of your story, you will need to make sure all of these accounts are current and updated as well as having the correct contact info and ways to reach you.

• Then take inventory of your images and ads - assessing their current value to your brand. If they don't work, make new ones! (see below..)

• Using an HD phone or even better, a high resolution camera, take your pictures and update those photos. The most engaged photos are usually your own, people can tell if photos are commonly generic.

Now that you're organized and set to correctly market your brand - What do you Post about?????

Your Social Story Composition

25% personality - personal and humanistic stories images and videos revolving around your specific brand - where does it come from? Where do you come from? Use the FORM technique from Dale Carnegie Training an exercise to see how it pertains to your brand or your ideal consumer.• From - where is your brand, you or your customer from• Occupation - what does it or you, it's makers, do? Why do people need it in their life?• Recreation - What does it do that's fun? Do you have a fun story about it? Vacation, family, pets , sports etc...could be anything• Miscellaneous - fun facts about your brand or it’s creation or purpose that your consumer would never know about unless you

tell them.

25% community engagement - posts that directly impact your surrounding community. Palm Beach Post, Palm Beach Daily News, WPTV, CBS12 as well as local Publications like Palm Beach Illustrated are all great resources.

25% similar or supportive activities or products that support your brand's purpose, national publications and media is a good resource for this. (only 25% of your posts should sell your actual product.)

Idea Farms at your fingertipsWhat on Earth is an “Idea Farm?”

• What if you have been spending all your money buying the same pre-cooked frozen vegetables at the grocery store while driving past the fresh farmers market everyday just out of pure habit?

• Stores should have “idea farm” meetings where employees contribute ideas for posts and different hooks for audience engagements.

• Everyone has a different voice and opinion.

• Social Media Managers can access all of these

individual ideas to create diverse and dynamic

Social Media campaigns.

How can you manage all of this when you HAVE NO TIME?

• Facebook allows you to schedule as many posts as you want.

• Instagram just opened the ability to manage several accounts at once. Twitter has been doing it for years.

• You can post several things to Pinterest at once that will be posted into circulation on your various “boards.”

• You can make lists with ideas from your new idea farm for content and go back to that list when inspiration is lacking.

Where can you go from here?

We are here to help you! • If you need a one-on one consultation, please

don’t hesitate to contact us!

Worth Avenue Office 561-328-3605 Lynn University Office 561-237-7635kristen@luxuryprgroup.com