Loyalty Marketing Is the Only Marketing You Need

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Loyalty Marketing is the Only Marketing You Need

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Retailers with loyalty programs, on average, are 88% more profitable than competitors who do not. DELOITTE RESEARCH SURVEY

Customer loyalty is the single most important driver of growth and profitability. HARVARD BUSINESS REVIEW

It is 6 to 7 times more to acquire a new customer than to retain an existing one. BAIN & COMPANY

Experts agree that loyalty the most effective and highest return marketing

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Loyalty marketing is more relevant today than it ever has been

•  Your biggest asset is your existing customer base and foot traffic

•  Data shows that loyalty programs can increase customer visits by 20 percent or more

•  With social media, each of your customers can now share your brand with hundreds of others

•  Technology can now automate most of your loyalty marketing needs

•  It’s marketing that’s fun and makes sense!

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Studies show that loyalty is driven by multiple factors

•  Quality products and service are critical –  88% of consumers say that quality is a key factor in their

decision to remain loyal to a brand –  72% of consumers identified customer service as a top

priority

•  First impressions make a difference

–  48% of consumers said that the most critical time for a company to gain their loyalty was when they the make their first purchase or begin service

•  Loyalty programs are an additional driver –  54% of consumers would consider increasing the amount of

business they do with a company for a loyalty reward

Source: CLICKFOX BRAND LOYALTY SURVEY

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Loyalty program ROI is driven by visit frequency, increased spend, and promotions

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Framework for Calculating Loyalty Return

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Driving 20-35% increase in visit frequency via a loyalty program is attainable

• Make your rewards attractive and memorable

• Make the first reward attainable after a few visits

•  Build multiple

reward tiers (after 5 visits get X, after 10 visits get Y)

• Make it easy to enroll

•  Train your staff to ask before every purchase “Do you have our loyalty card?”

•  Reward staff for enrolling more customers

•  Shoot for over 1K customers enrolled

•  Customers will naturally start coming more as they near their rewards

•  Remind them at the point-of-sale how close they are to a reward

•  Recognize and celebrate VIPs

• As they start experiencing rewards, you will see their visit frequency increase even more!

Create a Compelling Loyalty Program

Enroll as Many As Possible

Facilitate Increased Frequency

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Every $50 in Spend Get a Free Sub

Think about a spend-based rewards to reward your most valuable customers

Spend $100 on Stationary, Get

$5 Off!

Every $5 Get 5 Points Every 50 Points, Get a Coffee

Spend $100 & Get a Free

Medium Pizza

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Be sure to collect customer contact info when you enroll customers into your loyalty program

Industry Average Open Rates

Text message marketing is one of the most effective ways to distribute timely promotions

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A compelling text message promotion is easy to write

•  Headline –  Pizzeria Uno’s Friday Happy Hour Special is On!

•  Call-to-Action and Offer

–  Come in today at 5 pm for Half Off Drinks and Appetizers!

•  Opt-Out –  Text OFF to unsubscribe

Loyalty programs for small businesses have 1K+ members. Text message promotions can drive 4%+ conversion (40+ responses) in a single day.

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FiveStars is pioneering loyalty automation

•  Customer info right on the POS

• Never slow down the line

•  Built in fraud control

Point-of-Sale Relationship Manager

FiveStars Card

Customer Engagement Toolkit

FIVESTARS LOYALTY AUTOMATION PLATFORM We take care of everything

•  Simple technology everyone can use

•  Impossible to lose • Over 600K cardholders

•  Simple segmentation

•  Text or email campaigns

•  Social media integration

Want a free loyalty consultation from FiveStars?���Visit go.fivestars.com/demorequest