Low or Zero budget Startup Product and Enterprise Marketing
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Transcript of Low or Zero budget Startup Product and Enterprise Marketing
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arispapag
Hello.
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arispapag
Aris Papagrigoriou.UX / Interaction / Interface Designer
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Know your AudienceTraditional People
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Low / No budget Marketing
Door-to-door approach
Pre-Product Website
Strong Brand
Smart Taglines
Social Media
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Tipping PointPeople actually want this
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First Customer
2010
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First Customer Base
People Realised the Value
Ready to PAY for it
Paying Beta Testers
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Brand AwarenessRecognition
Word of Mouth
Printed Ads in Small Retail press
National / International Press
Innovation Awards
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Strong Customer Base
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Re-branding
New logo
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Re-branding
New Website
Clear Simple Message
Clear Benefits and Value
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expo
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Expo experience
Covered Costs!
Face to Face Product Demo
New Customers
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Hundreds of Customers
2013
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DataRetail selling Points
Valuable data
Enterprise Business Intelligence
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Brand Differentiation
Different audience. Different Brand
Differentiated Marketing approach.
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arispapag
Thank you.