Zero-Based Budget and Performance Review of Its Resource ...
Zero Budget Blogging
description
Transcript of Zero Budget Blogging
![Page 1: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/1.jpg)
“Everyone’s Blogging”
![Page 2: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/2.jpg)
Libby Davy, FRSA
• Stakeholder Relations
• Marketing
• Education
• Social Media
• Community
Passionate about people’s potential!
![Page 3: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/3.jpg)
Great Work
![Page 4: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/4.jpg)
Get a ClueBe in your conversations
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter — and getting smarter faster than most companies.”
“Markets are conversations.”
“Conversations among human beings sound human. They are conducted in a human voice.”
The Cluetrain ManifestoFREE at cluetrain.com
![Page 5: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/5.jpg)
Time to be human
![Page 6: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/6.jpg)
We think better, together
![Page 7: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/7.jpg)
“We Think” video on nodestone.com
![Page 8: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/8.jpg)
Social Media
![Page 9: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/9.jpg)
Why blogging?
• Attention & search
• Engagement & participation
• Reflection & knowledge
• Community & collaboration
• Fun & creative expression!
![Page 10: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/10.jpg)
Power of Blogs“It is remarkable what a smart individual with passion can do with a blog.
People have blogged their way to dream jobs (and book deals) through the
ideas they express. Rock bands have built loyal followings and
gained record contracts. Political candidates have broken out of the pack.
And companies have competed effectively even against much larger, better-funded players.” – David Meerman Scott in “The New Rules of Marketing & PR”
“Information often spreads faster through blogs than via a news service. No
form of viral marketing matches the speed and efficiency of a blog… (blogging) is
the best way to secure a high Google ranking…the shortest, cheapest,
fastest, and easiest route to a prominent Google ranking is to blog often. We
named this book Naked Conversations because of our belief that authenticity is the
core value that makes blogging such a new and different way for business to
communicate. If authenticity is the defining feature of blogging, then
credibility is its benefit.” – Robert Scoble & Shel Israel in “Naked Conversations”
![Page 11: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/11.jpg)
Be real. Be authentic.
![Page 12: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/12.jpg)
Local Blogging Talent• Ethical Weddings.com
• Great community- loyal, engaged
• Top google ranking
• Well integrated- website / newsletter
• Multiple authors- including Brides
• Posting regularly
![Page 13: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/13.jpg)
How to Blog
• Learn
• Read blogs - blogsearch.google.co.uk- technorati.com
• Plan- audience- goals > link to biz goals- maintenance- contributors- topics- frequency
• Play & connect- make a blog, eg. Tumblr- comment on blogs
• Build & integrate- choose your tools- Wordpress, Blogger, etc- integrate or blogsite, eg. nodestone.com
• Evaluate- eg. Google Analytics, Feedback, search ranking.
• Learn
![Page 14: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/14.jpg)
No time?
You needa plan.
![Page 15: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/15.jpg)
Your TurnWhy Blog? Why Not?
• Brainstorm 3 good reasons to blog - specific to your enterprise
• Name at least one obstacle. How could you get over it?
• Share with another person
![Page 16: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/16.jpg)
Your TurnStakeholders / Audience
• The first audience for your blog is you!
• Who else would you want your blog to interest / inform / inspire?
• Draw it like a mind map
• Discuss with someone
Example from University of Sussex bespoke training
![Page 17: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/17.jpg)
New blog in 5 min
![Page 18: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/18.jpg)
Keep learning?
• We Think - Charlie Leadbetter
• Naked Conversations - Scoble & Israel
• The Rules of Marketing & PR - Meerman-Scott
![Page 19: Zero Budget Blogging](https://reader035.fdocuments.us/reader035/viewer/2022081403/5556710ad8b42a144c8b5124/html5/thumbnails/19.jpg)
Want a copy? Subscribe to our blog nodestone.com