4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts
Low Cost / No Cost Marketing Presentation
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Transcript of Low Cost / No Cost Marketing Presentation
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Marketing your small business – Low Cost / No Cost strategies
available to ALL small businesses
Lunch ‘n’ LearnIT Radix September 28,
2012
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What we are going to talk about
• What marketing is and what it isn’t
• Three strategies all small businesses can adopt–Branding– Inbound Marketing–Become the Expert
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A dilemma
“Free” doesn’t really mean
“Free”
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What “marketing” isClassic definition–“Processes for creating,
communicating, delivering, and exchanging offerings that have value for customers”
American Marketing Association 4
“P’s”
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If you build it they won’t necessarily come!
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What “marketing” isn’t
“Effective marketing isn’t easy……because its about building relationships”Dianne Huff
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What “marketing” isn’t
Marketing isn’t optional. “Minimal sales and marketing expenditures inevitably leads to a downward spiral in business and surrenders the marketplace to competitors.”Sales Star Networks
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In a nutshell…
Marketing is the art of spending money to make more money.John Tully
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What you needA marketing plan
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What you needA marketing calendar
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What you need
A marketing budget
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What you don’t need
• A huge pile of cash • A full blown marketing agency
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What you need (revised)• A marketing plan• A marketing calendar• A marketing budget• Time and commitment– It will take time and effort. Some can
be delegated or outsourced.
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LoCo/NoCo strategy #1 - Branding -
1. Not just for big companies
2. Recognize “you” are the brand
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Brand elements - Name
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Brand Elements - Logo
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Brand Element - Tagline
It’s the real thing!
Don’t leave home without it!
Think Different!
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Others (color, shapes, sounds, etc)
Where’s the Beef
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Some small business logos
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LoCo/NoCo strategy #1- Branding -
#1. Think about your brand – what do you do or more importantly what your customers think you do.#2. Invest in a professional logo.#3. Brand everywhere!
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LoCo/NoCo strategy #2- Inbound Marketing -
What the @#$% is Inbound Marketing?
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Traditional marketing
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In-bound marketing
You know “stuff”.
People are interested in your “stuff”
Make that “stuff” available!
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In-bound marketing
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Inbound marketing
Starts with a strong website
Less about youMore about themContentGive to get
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Inbound marketing
Blogs
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Inbound marketing
Social Media – places to listen, interact and promote your stuff. (80/20 rule applies)
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LoCo/NoCo strategy #2- Inbound marketing -
#1. Information you have is of interest to other people#2. Build trust – no snake oil.#3. Your best prospect?
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LoCo/NoCo strategy #3- Become the Expert -
Expert? Me?
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Become the Expert• Remember - People are interested in
your “stuff”• Promote the educational aspect of
your topic • Start with “free” – work up from
there
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Become the Expert - Venues• Networking
groups• Chambers of
Commerce• Libraries• Organize your
own
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dsm-llc | sales and marketing assistance for small business
Become the Expert - Venues• Networking
groups• Chambers of
Commerce• Libraries• Organize your
own
• Online–LinkedIn
Groups–LinkedIn
Answers–YouTube
informational video–HARO
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Wrap-up1. Low cost / no cost solutions are out there!2. None are “free”. All require significant
commitment.3. May require a change of focus (give to
get, long term, big picture) – THINK DIFFERENT!
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Thank You!