NODEM - A Tool Endorsed by NAMS Group Low Cost Optimized Decision Making Platform for
Social Media As A Low Cost Marketing Tool
12
-
Upload
sun-marketing-sun-marketing-solar -
Category
Documents
-
view
449 -
download
4
description
Transcript of Social Media As A Low Cost Marketing Tool
Strategize
Engage
InfluenceMeasure
Revise and Repeat Are you listening
?
Suggested (Social) Media Facebook (easiest)Linkedin(most professional)Twitter(real time)Blogs(more depth)Youtube(underrated)Yelp (rankings)
What am I trying to accomplish with Social Media? Increase brand awareness Build community Sell products Serve your customer Support larger marketing
campaigns Receive consumer feedback
How will I track my success? Number of followers/fans Number of likes/shares Conversions (coupon downloads, email sign-ups) Customer services and sales handled Traffic to micro-site, clicks on shared links User-generated content submissions
What do I have worth writing about? Expertise OpinionsBehind-the-Scenes access“Did you know” trivia, company facts Trends Sneak Peeks
ListenUse people within your organization who are understand how to put the customer first and who understand marketing and PR goals Enable collaboration across departments Shared monitoring and management to maximize budget and time spent Prepare company policy/guidelines including crisis instructions
How to get started easily….small steps
Books:Ground SwellNaked Conversations (about blogging)
Experts:Brian SoliceChris BroganDavid ArmanoPeter KimTodd Defrine (has a downloadable book on his site: PR squared)Michael Gas (agency specific)
Other:Customers RockMashable
Resources
