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LovelyProfessionalUniversity

SYNOPSISCon st ru t ion M ater ia l sT O P I C ; M A R K E T I N G S U R V E YO F V A R N I S H E SSubmitted to Submittedby;Diwakar Sir Dev Ashish

B.tech(Civil)

RB5801A22

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Reg.no.10804838

REFERENCES:

www.science tech.com www.marketing.about.com www.en.wikipedia.org/wiki/marketing www.managementhelp.org/mrktng.html www.beyondgreypinstripes.org/marketi

ng www.etstrategicmarketting.com/marke

ting www.4psbusinesssandmarketing.com

http://www.science/http://www.marketing.about.com/http://www.en.wikipedia.org/wiki/marketinghttp://www.managementhelp.org/mrktng.htmlhttp://www.beyondgreypinstripes.org/marketinghttp://www.beyondgreypinstripes.org/marketinghttp://www.etstrategicmarketting.com/marketinghttp://www.etstrategicmarketting.com/marketinghttp://www.science/http://www.marketing.about.com/http://www.en.wikipedia.org/wiki/marketinghttp://www.managementhelp.org/mrktng.htmlhttp://www.beyondgreypinstripes.org/marketinghttp://www.beyondgreypinstripes.org/marketinghttp://www.etstrategicmarketting.com/marketinghttp://www.etstrategicmarketting.com/marketing

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INTRO TO MARKETINGMarketing is a social and managerial process bywhich individuals and groups obtain what theyneed and want through creating and exchangingproducts and values with others. It is anintegrated process through which companiescreate value for customers and build strongcustomer relationships in order to capture valuefrom customers in return.Marketing is used to create the customer, tokeep the customer and to satisfy the customer.With the customer as the focus of its activities,it can be concluded that marketing managementis one of the major components of businessmanagement. The evolution of marketing wascaused due to mature markets and

http://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Outline_of_business_managementhttp://en.wikipedia.org/wiki/Outline_of_business_managementhttp://en.wikipedia.org/wiki/Mature_markethttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Outline_of_business_managementhttp://en.wikipedia.org/wiki/Outline_of_business_managementhttp://en.wikipedia.org/wiki/Mature_market

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overcapacities in the last decades. Companiesthen shifted the focus from production more tothe customer in order to stay profitable.The term marketing concept holds thatachieving organisational goals depends onknowing the needs and wants of target marketsand delivering the desired satisfactions. [2 ] Itproposes that in order to satisfy itsorganizational objectives, an organizationshould anticipate the needs and wants ofconsumers and satisfy these more effectivelythan competitors.MARKETING SURVEY OFVARNISHERSMarketing practice tended to be seen as acreative industry in the past, which includedadvertising, distribution and selling. However,because the academic study of marketing makesextensive use of social sciences, psychology,sociology, mathematics, economics,anthropology and neuroscience, the professionis now widely recognized as a science, allowingnumerous universities to offer Master-of-Science(MSc) programmes. The overall process startswith marketing research and goes throughmarket segmentation, business planning andexecution, ending with pre and post-salespromotional activities. It is also related to manyof the creative arts. The marketing literature is

http://en.wikipedia.org/wiki/Overcapacityhttp://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Marketing#cite_note-kotler-b-1%23cite_note-kotler-b-1http://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Social_scienceshttp://en.wikipedia.org/wiki/Psychologyhttp://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Mathematicshttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Anthropologyhttp://en.wikipedia.org/wiki/Neurosciencehttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Creativityhttp://en.wikipedia.org/wiki/Overcapacityhttp://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Marketing#cite_note-kotler-b-1%23cite_note-kotler-b-1http://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Social_scienceshttp://en.wikipedia.org/wiki/Psychologyhttp://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Mathematicshttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Anthropologyhttp://en.wikipedia.org/wiki/Neurosciencehttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Creativity

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also adept at re-inventing itself and itsvocabulary according to the times and theculture.Sales and marketing efforts of the twocompanies will be united as quickly as possibleto provide our customers with a broader range ofproducts and services. The acquisition willsignificantly amend and expand Von Rollsproduct portfolio of insulating resins andvarnishes and will further increase its marketposition in the American, Asian and Europeansales regions. This expansion is in line with VonRolls strategy to grow substantially in the areaof low voltage insulationThe real issues in pricing come down to marketsand mistakes. Shops pricing for markets willingto pay more will charge more. And in recentyears, we've seen a growing trend of shopsmarketing outside of their home region toattract higher prices and profits. That certainlyaffects the prices seen in the survey.To present a synthesis of the relevant elementscharacterising the decorative paints andvarnishes sector. This will cover both supplyand demand sides.

F U T U R E W O R K S O N T H I S P R O J E C T

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Effects of Marketing on economicdevelopment of country

Marketing And Global Challenges Effects of Marketing on Quality of

Varnishes Future aspects of Marketing