“The problem is never how to get new, innovative thoughts into your

mind, but how to get the old ones out.”

- Dee Hock

STORE VISITS TRADE INSIGHTS TREND REPORTMARKET

INTELLIGENCE

INNOVATION

VISUAL AUDIT

CAMPAIGN AUDIT

IMPLEMENTATIONMEASUREMENT

CROSS CATEGORY

CAMPAIGN TRACKING

COMPETITOR ACTIVITY

BESPOKE RESEARCH PROJECTS

INTERNATIONAL TRENDS

CONSUMER TRENDS

SHOPPER TRENDSLOCAL EXECUTIONS

DESIGN

NEW STUFF

BRAND ACTIVATION

RETAILER FOCUS

STIMULATE THINKING

BEYOND CATEGORY

BEYOND PARAMETERSBLUE SKY

IDEA GENERATION

LOOK THE PART, LIVE THE PART

YOU ARE BORING!Sorry, someone had to say it.

Your products are predictable.

Your insights are recycled.

You don't bring surprise with you when you enter a room.

That's why people are ignoring you.

Which used to be fine, because you could just buy attention for your

brand or your company.

But that half-price sale on attention is now over.

The only path left is to lean out of the edge and become

interesting, noteworthy and yes, remarkable.

SETH GODIN’S BLOG

BUILDING THE PERFECT BRAND EXPERIENCE

1. LOOK THE PART

2. SWEAT THE small STUFF

3. HAVE SOMETHING TO SAY..

4. FIND THE VALUE

5. DO SOMETHING GOOD

6. DELIVER CONSISTENCY

7. PASSION, FOCUS AND PATIENCE

1. LOOK THE PART

2. SWEAT THE SMALL STUFF

3. HAVE

TO SAY….

SOMETHING

4. FIND THE VALUE

5. DO SOMETHING GOOD

6. DELIVER CONSISTENCY

“3 headed frankenstein monster of coolness”NY TIMES

7. PASSION, FOCUS AND PATIENCE

LISTEN TO YOUR CONSUMERSINNOVATE

TRUST YOUR GUT

MAKE THE EXPERIENCE LONG TERM

AS SIMPLE AS POSSIBLE

LOOK THE PART, LIVE THE PART