Crystal ball gazing – what the new MCCQE Part I and Part II will look like in 2018 and beyond
Look The Part
15
description
a short visual presentation on the principles of creating a perfect brand experience
Transcript of Look The Part
“The problem is never how to get new, innovative thoughts into your
mind, but how to get the old ones out.”
- Dee Hock
STORE VISITS TRADE INSIGHTS TREND REPORTMARKET
INTELLIGENCE
INNOVATION
VISUAL AUDIT
CAMPAIGN AUDIT
IMPLEMENTATIONMEASUREMENT
CROSS CATEGORY
CAMPAIGN TRACKING
COMPETITOR ACTIVITY
BESPOKE RESEARCH PROJECTS
INTERNATIONAL TRENDS
CONSUMER TRENDS
SHOPPER TRENDSLOCAL EXECUTIONS
DESIGN
NEW STUFF
BRAND ACTIVATION
RETAILER FOCUS
STIMULATE THINKING
BEYOND CATEGORY
BEYOND PARAMETERSBLUE SKY
IDEA GENERATION
LOOK THE PART, LIVE THE PART
YOU ARE BORING!Sorry, someone had to say it.
Your products are predictable.
Your insights are recycled.
You don't bring surprise with you when you enter a room.
That's why people are ignoring you.
Which used to be fine, because you could just buy attention for your
brand or your company.
But that half-price sale on attention is now over.
The only path left is to lean out of the edge and become
interesting, noteworthy and yes, remarkable.
SETH GODIN’S BLOG
BUILDING THE PERFECT BRAND EXPERIENCE
1. LOOK THE PART
2. SWEAT THE small STUFF
3. HAVE SOMETHING TO SAY..
4. FIND THE VALUE
5. DO SOMETHING GOOD
6. DELIVER CONSISTENCY
7. PASSION, FOCUS AND PATIENCE
1. LOOK THE PART
2. SWEAT THE SMALL STUFF
3. HAVE
TO SAY….
SOMETHING
4. FIND THE VALUE
5. DO SOMETHING GOOD
6. DELIVER CONSISTENCY
“3 headed frankenstein monster of coolness”NY TIMES
7. PASSION, FOCUS AND PATIENCE
LISTEN TO YOUR CONSUMERSINNOVATE
TRUST YOUR GUT
MAKE THE EXPERIENCE LONG TERM
AS SIMPLE AS POSSIBLE
LOOK THE PART, LIVE THE PART
