Long Tail Keyword Research for Social Media
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Transcript of Long Tail Keyword Research for Social Media
Long Tail Keyword Researchfor Social Media
with
Scott AllenThe Virtual Handshake
SMC Austin
The Long Tail
lady gaga tickets paparazzi lady gaga lyrics lady gaga net lady gaga posters lady gaga birmingham0
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lady gaga tickets, 13.6M
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Monthly Searches
Why Long Tail?• 90% of users don’t go beyond page 1.• 70% click on 1 of top 10 organic results.• 4 out of 5 users never click on paid results.
Page one is all that matters!If you can’t beat ’em…
…find someone you can.
Competition
It’s not how many people are in the race that matters…
…it’s how fast the top contenders are.
Keyword Research- Assessment
Keyword Research Tool
Competition Analysis
Long Tail Research
• This presentation• Spreadsheet template• Detailed instructions
atTheVirtualHandshake.comorScottSocialMediaAllen.com
Image credits• David Cook• Peter Cruise• Martin Eric• Stewart Dawson• Hugh Macleod