Lomadee Affiliate Summit
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19-Oct-2014 -
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Transcript of Lomadee Affiliate Summit
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It’s an advertising solution and leader as affiliate marketing in Brazil. Lomadee is part of Buscapé Company and carries in its DNA the know how of being part of the most important Brazilian internet group.
Lomadee
Buscapé Company
Market leader in price comparator for products and services in Latin America
Present in over 20 countries, including Brazil, Argentina, Colombia, Mexico, Chile, Venezuela, Spain and Peru
High rate of ROI and Consumers with 100% purchase intent
Responsible for more than 100 shopping portals
Buscapé Company
More than 27 million unique visitors per month (Rocket Brazil)
More than 28 million visits per month (Buscapé Latin America)
More than 25 MM visitors
Monthly Visitors (BR)
More than 800,000 online and offline stores
Over 13 million products
More than 20 million users / unique
Over 92 million page views / month
+ MORE THAN 10 YEARS OF EXPERIENCE IN NETWORK MARKET!
2009
Lomadee emerges as a
fusion of Buscapé &
Bondfaro Affiliate
Program, besides five
other external
advertisers.
1999
Launch of
Buscapé Affiliate Program
to increase Buscapé and
their advertisers branding
awareness.
TodayLomadee expands
its business model to
advertising agencies .
120,000 websites and blogson the plataform.
Lomadee´s network audience reaches:
55 MM users = 70% Brazilian Audience
Adding the audiences from Brazil and Latin
America
LOMADEE AUDIENCE
FEM
43%
MALE
57% Elementary
14%High
School
23%
Higher
63% 9% 21%
23%
39%
8%
EDUCATION AGEGENDER
IMPRESSIONS CLICKS
+107%
+115%
IMPRESSIONS IN 1 YEAR CLICKS IN 1 YEAR
+400 MM IMPRESSIONS PER MONTH
+6 MM CLICKS PER MONTH
Entertainment
18 MM
News Shopping
Technology Beauty
users
Interests
16 MM
users15 MM
users
7 MM
users7
MMusers
Buying Intention
More than 10MM of users present at Lomadee´s audience buy regularly on the internet
Wish list
LOMADEE
CPACPM CPL
Branding SalesLead generation
Entertainment Technology ShoppingMore than 26 ,000 sites, below some well-known bloggers
More than 13,000 sites, below some well-known bloggers/sites
More than 6,000 sites, below some well-known bloggers/sites
Brands that signed trade agreements with Lomadee
plus other 80 players
Majors e-commerce in Brazil are part of Lomadee
DIFFERENT WAYS OF SERVING
Lomadee is an open ecosystem for developers who work in different ways to display an ads.
More than20 WAYSto show advertising
Lomadee works with key intelligence and behavior targeting companies
+ Formats
Different ways to show adsMerchant brand
Dynamics deals provided from XML
Examples:
ContextualBanners
Different ways to show ads
Direct Links:Flexibility to publishers adapt and contextualize ads
Links Diretos:O afiliado tem a liberdade de divulgar qualquer oferta do LojistaDe forma criativa e integrada ao seu conteúdo.
Different ways to show ads
Examples:
TwitterReach: + 7 MM Followers
Different ways to show ads
Examples:
App:
Monetize profile and fan page12K Affiliate usersReach: 13 MM
Top Seller
Different ways to show ads
Events
Lomadee participate at the main movements of blogosphere and social networks, keeping relationships and inscreasing it´s qualified affiliates database.
Lomadee´s overview
MARCIO BORGESProduct & Marketing [email protected](+5511) 996486627
WE ARE LOOKING FORWARD TO DEVELOP
PARTNERSHIP WITH CPL SOLUTIONS,
EMAIL MARKETING AND ATRIBUTION
METRIC SOLUTIONS.
Partnership
Follow us
facebook.com/Lomadee
@Lomadee
blog.lomadee.com