LOI Toolkit: Making the Business Case

8/13/2019 LOI Toolkit: Making the Business Case

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Dont raise your voice,

improve your argument.

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Hello Cubicle Warrior, today

you are The Corporate Catalyst:

the charismatic indispensable

activist in your board room!Your missionTo generate buy-in around your

idea by captivating attention and

breaking through corporate jargon.

Your challenges+Connecting transformational

ideas to a workplace wrought

with short-term objectives

and hackneyed language.

+Measuring and demonstrating

financial, social and environmental

value.

Your super powerUndeniable charm and ability to persuade

even the most ardent of naysayers. A keen

ability to look over the horizon to see the

next wave of the corporate business model

and connect it with todays priorities.

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When is the last timeyour boss asked you totell her a great story?

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No spreadsheet, no bibliography and no list

of resources is sufcient proof to someone

who chooses not to believe.The skeptic will

always nd a reasonRelying too much on

proof distracts you from the real mission

which is emotional connection.

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Assess Pain Points Make it Stick

L

R

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Be AuthenticConnect with Corporate Priorities

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Back up your Hunch with Evidence Practice your pitch

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Find Partners to Share Risk(and Opportunity)

Listen

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Speak the language of your audienceGuard against Mission Drift

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Small steps Bigger steps

This is a simple way to help othersenvision the future. What wouldthe feature article be about yourwork on the cover of Harvard

Business Review, Time Magazineor Wall Street Journal? Mock it up

and share it with others.

Were addicted to foundingstories. Show how your visionconnects to deep values buriedin the origin of your organization.

Couch your pitch in a story fromthe past what inspired you when

your company did X and relatewhat youre trying to do now to

that moment from history.

When Dave Berdish at Ford, forexample, was selling his visionfor the future of mobility, he drewparallels between his vision and

Henry Fords original pioneeringinventions with the Model T.

Study finalists from the TheLeague of Intrapreneurs: BuildingBetter Business from the Inside

Out, and learn how they made thecase for their initiatives.LINK

DRAFT A HEADLINE

Identify a stakeholder in yourproject and use their journey totell the story. For example, rather

than doing a data dump abouthealth benefits of a new medicine,tell the story of Raji, a young

mother, without access to thismedicine and what life will be likeif the medicine becomes availableand what will happen if it doesnt.

INTRODUCE A PROTAGONIST

CREATE BRIDGES

LEARN FROM OTHERS

Clearly define the value you aregenerating. List all the ways your

idea will create value for thecompany by either a) increasingrevenue b) lowering costs c)improving quality or d) enhancing

reputation. And dont forget thesocietal business case. Make sure

there is clear value that can belegitimated by third-party societal

stakeholders (communities, non-profits or public institutions).

Universities are increasinglydeveloping expertise in socialinnovation and impact investing.

Explore the potential forpartnership to establish arigorous monitoring and

evaluation system for yourbusiness model.

DETAIL THE BUSINESS CASE

PARTNER WITH A REPUTABLE UNIVERSITY

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To hell with facts!

We need stories!

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Where can I learn more? Contributors

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Over the past five years we have sought

to make social intrapreneurship partof the formula for how we think aboutchanging the world. Our initial foraysinto the field began with John Elkington

in The Social Intrapreneur A FieldGuide for Corporate Changemakers.

Building on this initial study,we stepped out and rallied greater

institutional support to invest in thecreation of a network for corporatechangemakers. In the Fall of 2012,The League of Intrapreneurs was born

with support from Ashoka, Accenture,the Inter-American InvestmentCorporation, GlaxoSmithKline,

Standard Chartered, Virgin and anumber of other partners.

The Cubicle Warriors Toolkit grows

out of our experiences working in thetrenches with leading change-agentsat large institutions. The creation of thistoolkit would not have been possiblewithout input from leading experts

and practitioners, including membersof the League of Intrapreneuers.

We would especially like to thank:

Gib Bullochat Accenture andRosario Londono at the Inter-American Investment Corporationfor their support in helping us grow

this community and contributing tothe mounting canon of knowledge inservice of social intrapreneruship.

Maggie de Pree and Alexa Clay

The Human Agency

More about the Human Agencycan be found at:www.thehumanagency.net

This document was designedby Adam Loxley.

Illustrations have been done

by Tom Jennings.

Over the coming decades,an accelerating pace of change

will test the resilience of every

society, organization andindividual. The balance ofpromise and peril confrontingany particular organization

will depend on its capacityfor adaptation. Hence, the

most important questionfor any company is this:are we changing as fastas the world around us?

LOI Toolkit: Making the Business Case

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