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    Everything you wanted to know

    about Logos

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    What you have here is a collection of logos of

    Major Global Companies and trivia associated

    with them. All this content is from the book BIZ

    WORLD. My reason for compiling this it not as

    noble as I want to share knowledge with the

    rest of the world. It is not even a bid to win somepopularity contest. It is just a petty exercise that I

    have gone through to ensure that you get to

    know about the book:

    Biz World and may be just may be...

    BUY IT!!!To know more about the book, you can downloadthe summary from:

    http://bit.ly/SummaryBizWorld

    To buy: (MRP: Rs. 150)

    SMS biz world LW to 9650457457(Dialabook)OR

    Flipkart http://bit.ly/BizWorldFlipKart

    To know more about the book:

    Facebook: http://facebook.com/bizworldbook

    Email: [email protected]: +91-9461493393

    http://bit.ly/SummaryBizWorldhttp://bit.ly/BizWorldFlipKarthttp://facebook.com/bizworldbookmailto:[email protected]:[email protected]:[email protected]:[email protected]://facebook.com/bizworldbookhttp://facebook.com/bizworldbookhttp://facebook.com/bizworldbookhttp://facebook.com/bizworldbookhttp://facebook.com/bizworldbookhttp://bit.ly/BizWorldFlipKarthttp://bit.ly/BizWorldFlipKarthttp://bit.ly/BizWorldFlipKarthttp://bit.ly/BizWorldFlipKarthttp://bit.ly/BizWorldFlipKarthttp://bit.ly/SummaryBizWorldhttp://bit.ly/SummaryBizWorldhttp://bit.ly/SummaryBizWorldhttp://bit.ly/SummaryBizWorldhttp://bit.ly/SummaryBizWorld
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    Major Global Companies

    Automobiles

    Aviation

    Energy

    Financial Institutions

    FMCG

    Garments

    IT & Electronics

    Media

    Pharmaceutical /

    Healthcare

    Retail

    Websites

    This PDFs best view would be in Full Screen mode.

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    Automobiles Pg. 1/8 (Index)

    The combination of white and blue colors is taken

    from the flag of Bavaria, a state in Germany.

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    Automobiles Pg. 2/8 (Index)

    These are the leading brands from Daimler AG

    The three pointed star of Mercedes represents its

    domination of the land, the sea, and the air.

    Smart logo denotes a letter "c" for "compact" and an arrow

    for "forward thinking".

    The prancing horse of Ferrari, was taken from the

    symbol on Italian World War I ace Francesco

    Baraccas fighter plane.

    SF used to stand for

    Scuderia Ferrari, old

    name of the company.

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    Automobiles Pg. 3/8 (Index)

    Alfa Romeo is part ofFiat Group.

    The Biscione (right) the emblem of the House of Visconti, rulers

    of Milan in the 14th century

    Red cross on a white field (left) the emblem of Milan

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    Automobiles Pg. 4/8 (Index)

    CADILLAC

    BUICK

    All are General Motors subsidiaries /

    brands.

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    Biz World is a knowledge booster for anyone seeking to stay

    in touch with the world of business.

    - Giri Pickbrain Balasubramaniam, Quizmaster

    BUY THE BOOK!!

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    Automobiles Pg. 5/8 (Index)

    Automobiles Motorcycles Luxury Brand

    The Raging Bull Logo Three / Red Diamonds Logo

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    Automobiles Pg. 6/8 (Index)

    Both the Renault logo and itsdocumentation used a specially

    designed typeface called Renault

    MN, developed by British firm

    Wolff Olins. This was done to save

    costs at a time where the use oftypefaces was more costly than it

    is now.

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    Automobiles Pg. 7/8 (Index)

    All are Volkswagens subsidiaries / brands.

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    Automobiles Pg. 8/8 (Index)

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    Aviation 1/2 (Index)

    Old Logo New Logo

    &

    are now

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    Aviation 2/2 (Index)

    The Speedbird logo

    Older Versions such as:Imperial Airways

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    Energy 1/2 (Index)

    The Green Shield LogosHelios

    Logo

    +

    =

    Logo of current entity Pegasus logo is stillused on products.Ancestor companyof Exxon

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    Energy 2/2 (Index)

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    Financial Institutions 1/3 (Index)

    Old Logo New Logo

    American

    Express

    Mascot

    Deutsche

    BankSlash in a

    Square

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    Financial Institutions 2/3 (Index)

    +

    =

    The Hexagon Symbol was developed

    from the banks house flag, a white

    rectangle divided diagonally to

    produce a red hourglass shape.

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    Financial Institutions 3/3 (Index)

    The three keys are taken from the Swiss

    Bank Corporation logo, symbolizing:

    confidence, security and discretion

    The blue and gold in Visa's logo were

    originally chosen to represent the

    blue sky and golden-colored hills

    of California, where the legacy Bank

    of America was founded.

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    FMCG 1/3 (Index)

    The company received unwanted media publicity in the 1980s

    when rumors spread that the moon-and-stars logo was

    a satanic symbol. Where the flowing beard meets the

    surrounding circle, three curls were said to be a mirror image

    of the number 666, or the reflected number of the beast. At

    the top and bottom, the hair curls in on itself, and was said to

    be the two horns like those of a lamb that representedthe false prophet.

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    (Index)

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    FMCG 3/3 (Index)

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    Garments 1/2 (Index)

    The Three Stripes were bought

    from the Finnish sport

    company Karhu Sports in 1951.

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    Garments 2/2 (Index)

    Carolyn Davidson designed the swoosh logo in 1971 while a graphic

    design student at Portland State University. She billed the company 35 $

    for her services. Phil Knight, founder of Nike, stated of the logo, "I don't

    love it, but it will grow on me."

    Nikes Swoosh Logo

    All logos are equal, some are more equal than

    others.

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    IT & Electronics 1/4 (Index)

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    IT & Electronics 2/4 (Index)

    HP spun off a small company, Dynac, in the 60s

    to specialize in digital equipment. The name

    was picked so that the HP logo "hp" could be

    turned upside down to be a reverse reflect

    image of the logo "dy" of the new company.

    Multiple quests are at work here

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    Multiple quests are at work here

    the content must be able to increase

    business awareness, be a one stop

    guide to quizzers who are beginning

    to get their feet wet, its also a primerfor those appearing for competitive

    exams and most importantly to be

    able to make what is usually

    perceived to be a dull subject andpresent it with some spark and wit.

    Not an easy taskbut one that the

    two authors have achieved well.

    -From the foreword by

    Rajiv Makhni, Managing

    Editor, NDTV BUY THE BOOK!!

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    IT & Electronics 3/4 (Index)

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    It & Electronics 4/4 (Index)

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    Media 1/1 (Index)

    HMV stands for His Masters

    Voice, a painting created in

    1899 by Francis Barraud, of the

    dog Nipper listening to a

    cylinder phonograph. For

    advertising purposes, this was

    changed to a wind-up

    gramophone, and eventuallyused simply as a silhouette.

    Based on the stylized version of the

    founders signature

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    Pharmaceuticals / Health 1/1 (Index)

    The company's corporate logo,

    the Bayer cross, was introduced

    in 1904. An illuminated versionof the logo lights up the skyline

    of Leverkusen, where Bayer is

    headquartered. Installed in

    1958, this is the largest

    illuminated advertisement in theworld

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    Retail 1/1 (Index)

    The logo was created in 1966, coming from

    C of Carrefour and an arrow on both sides,

    representing customers coming form all

    directions and meeting at Carrefour.

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    Websites 1/3 (Index)

    The logo has an arrow pointing from A to Z.

    This signifies that they sell everything from A

    to Z. The arrow also forms a smile.

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    BUY THE BOOK!!

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    Websites 2/3 (Index)

    The current official Google

    logo was designed by Ruth

    Kedar, and is a word mark

    based on the Catull typeface.

    In 1998, the concept of the doodle was born when

    Google founders Larry and Sergey played with thecorporate logo to indicate their attendance at

    the Burning Man festival in the Nevada desert.

    A year later in 2000, Larry and Sergey asked current

    webmaster Dennis Hwang, an intern at the time, toproduce a doodle for Bastille Day. Pleased with the

    result, Dennis was then appointed Googles chief

    doodler and doodles became a regular occurrence on

    the Google homepage.

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    Websites 3/3 (Index)

    Old Logo New Logo

    The logo is an unfinished globe

    constructed from jigsaw pieces

    some pieces are still missing at thetop inscribed with glyphs from

    many different writing systems

    If you liked this PDF, you will love BIZ

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    y , y

    WORLD. After all, most of the content is

    lifted straight from the book. So what are

    you waiting for?

    Order the book NOW!!

    To know more about the book, you can

    download the summary from:

    http://bit.ly/SummaryBizWorld

    To buy: (MRP: Rs. 150) {There might besome discount schemes running as well}

    SMS biz world LW to 9650457457 to

    get it via (Dialabook)

    OR

    Flipkart http://bit.ly/BizWorldFlipKart

    To know more about the book:

    FB: http://facebook.com/bizworldbook

    Email: [email protected]

    Ph 91 9461493393

    http://bit.ly/SummaryBizWorldhttp://bit.ly/BizWorldFlipKarthttp://facebook.com/bizworldbookmailto:[email protected]:[email protected]:[email protected]:[email protected]://facebook.com/bizworldbookhttp://facebook.com/bizworldbookhttp://facebook.com/bizworldbookhttp://facebook.com/bizworldbookhttp://facebook.com/bizworldbookhttp://bit.ly/BizWorldFlipKarthttp://bit.ly/BizWorldFlipKarthttp://bit.ly/BizWorldFlipKarthttp://bit.ly/BizWorldFlipKarthttp://bit.ly/BizWorldFlipKarthttp://bit.ly/SummaryBizWorldhttp://bit.ly/SummaryBizWorldhttp://bit.ly/SummaryBizWorldhttp://bit.ly/SummaryBizWorldhttp://bit.ly/SummaryBizWorld