Logo Design Mini Course Resource Guide

8/17/2019 Logo Design Mini Course Resource Guide

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3 WAYS TO GET MASSIVE VALUE

FROM THIS LOGO DESIGN MINI COURSE

1. Print this resource guide and use it to guide you through the ste

creating your logo.

To maximize your success with this mini course

print this resource guide right away & use thestep by step checklist to begin creating your logo!


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LOGO DESIGN: 8 STEP PROCESS

1. CREATE MISSION STATEMENT

Write a one sentence, very short and specific, mission statement for your

brand

2. ANSWER QUESTIONNAIRE

Brand Name: __________________________________________________________________________________

Slogan or Tagline:_____________________________________________________________________________

What 3 attributes do you want your clients to associate with your brand?


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What feelings do you want your brand to evoke?

What quirks or habits make you unique?

What 5 words would your friends and family use to describe you?


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3. CHOOSE THE TYPE OF LOGO

Typography only

Typography & graphic element

Iconic symbol only {DO NOT USE}

4. SELECT TYPFACE{S}1

Choose typefaces {2 MAX.}

5. CREATE LOGO CONCEPTS

There are no more than 2 typefaces

There are no elements with intricate details

There is no background

There are no illegible typefaces


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NOTATED RESOURCES:

1.

How To Use Fonts Effectively: A Non-Designers Guide

2. Badass Solopreneur Society Support Group

3. The 5 Most Effective Types of Color Palettes For Branding


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ADDITIONAL

THOUGHTS & NOTES:


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HOW TO CREATE A LOGOYOU LOVEFREE MINI COURSE


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HEY, I’M DRE!FROM THE BRANDED SOLOPRENEUR

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/about/http://thebrandedsolopreneur.com/about/


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WHY A LOGO?IN A NUT SHELL

➽ Someone should be able to tell what you do between the brand name an


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/


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THE 411 OF A LOGOTHE SHOULD & SHOULDN’T

✔ Present the name of your business and a HINT of your style

✘ Incorporate everything your about

✔ Be able to stand the test of time {at least 10 years}

✘ Be trendy

✔ Be relevant to your brand name

✘ Need interpretation




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THE 411 OF A LOGOTHE SHOULD & SHOULDN’T

✔ Be scalable and adaptable

✘ Shouldn’t have detail that can’t be translated to black & white

✔ Instantly recognizable

✘ Take more than a few seconds to get

✔ Applicable to your industry

✘ Disconnect from the industry standards




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LOGO DESIGNBEST PRACTICES




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LOGO DESIGN BEST PRACTICES#1: DON’T USE MORE THAN 2 TYPEFACES




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LOGO DESIGN BEST PRACTICES#3: DON’T USE A BACKGROUND


✔ ✘

LOGO HEADER



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LOGO DESIGN BEST PRACTICES#4: DON’T USE ILLEGIBLE FONTS


The Branded

Solopreneur

The Branded Solopreneur

The Branded

Solopreneur



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LOGO DESIGN BEST PRACTICES#5: DON’T USE 3D ELEMENTS




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LOGO DESIGN BEST PRACTICES#7: DON’T USE TYPEFACES THAT CONVEY THE WRONGMOOD


corpor te l w firm



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LOGO DESIGN BEST PRACTICES#8: DON’T USE CLIPART




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LOGO DESIGN BEST PRACTICES#9: DON’T USE MORE THAN 2-3 COLORS




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LOGO DESIGN BEST PRACTICES#10: DON’T USE TOO MANY ELEMENTS




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TYPES OF LOGOS:THE 3 CATEGORIES

➽ Typography

➽ Icon & Typography

➽ Symbols




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1. SALTED INKTYPOGRAPHY BASED


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://saltedink.com/http://saltedink.com/


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3. ELLE & CO.TYPOGRAPHY BASED


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://www.elleandcompanydesign.com/http://www.elleandcompanydesign.com/


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4. SWITCH STUDIOTYPOGRAPHY BASED


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://saffronavenue.com/recent-work/switch-studio-fabric-sew-upholster/http://saffronavenue.com/recent-work/switch-studio-fabric-sew-upholster/


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5. MELANIE DUNCANTYPOGRAPHY BASED


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://melanieduncan.com/http://melanieduncan.com/


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6. BLUSH PHOTOGRAPHYTYPOGRAPHY BASED


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://www.photosbyblush.com/http://www.photosbyblush.com/


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7. CREATIVE LIVETYPOGRAPHY & GRAPHIC BASED


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/https://www.creativelive.com/https://www.creativelive.com/


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8. MY LITTLE MOPPETTYPOGRAPHY & GRAPHIC BASED


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://www.mylittlemoppet.com/http://www.mylittlemoppet.com/


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9. SOCIAL THEORYTYPOGRAPHY & GRAPHIC BASED


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/https://blogphoto.tv/social-theory/https://blogphoto.tv/social-theory/


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10. COSCHEDULETYPOGRAPHY & GRAPHIC BASED


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://coschedule.com/http://coschedule.com/


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11. COSCHEDULETYPOGRAPHY & GRAPHIC BASED


http://thebrandedsolopreneur.com/http://nicolelevac.com/http://nicolelevac.com/http://thebrandedsolopreneur.com/


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12. TWITTERICONIC SYMBOL


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/https://twitter.com/drebeltramihttps://twitter.com/drebeltrami


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13. NIKEICONIC SYMBOL


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://www.nike.com/us/en_us/http://www.nike.com/us/en_us/


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14. CBSICONIC SYMBOL


15 VOLKSWAGON

http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://www.cbs.com/http://www.cbs.com/


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15. VOLKSWAGONICONIC SYMBOL


http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://www.vw.com/http://www.vw.com/


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DON’T STEAL THEIR SIGNATURE STYLEUSE THEM AS INSPIRATION TO CREATE YOUR OWN!


LOGO DESIGN PROCESS



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LOGO DESIGN PROCESS8 STEPS TO FOLLOW1. Write one sentence mission statement

2. Answer questions to define the brand style & mood you’re going for

3. Choose the type of logo

4. Choose the typefaces you will use

5. Choose graphic elements {icon, symbol, etc}

6. Create logo concepts

7. Finalize logo design

8. Infuse colors


MY GIFT TO YOU



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MY GIFT TO YOU…BIG ASS HIGH FIVE!


Logo Design Mini Course Resource Guide

Documents

Transcript of Logo Design Mini Course Resource Guide