mini brand identity guidelinesversion 1 · The Floowie logo is unalterable and indissociable in all...

mini brand identity guidelinesversion 1.0

Contents

Logotype1. Definition2. Construction3. Clear space 4. Minimum space5. Color palette6. Color variations7. Claim8. Positioning

Icon

Typography

Imagery

Promotionals

Vehicles livery1. Car

Naming

Stationery1. Business card2. Stamp3. Letterhead

A brand is an exclusive and desirable idea embed in products, places, services, people and experiences.

Proper application of the Floowie brand is essential for promoting, maintaining and protecting our brand.Adhere to the specifications in these standards and use high-quality vendors and reproduction methodsto ensure consistent representation of our brand.

Definition

This Floowie logo is the graphic representation of our company and the values for which it stands.In order to protect the integrity of our brand, the logotype must never be altered or replaced by any other type.

Structure:

Symbol

Publish.Read.Share.Earn

Trademark

Wordmark

Claim

Corner

1x

A. Vertical position

Construction

The Floowie logo is unalterable and indissociable in all its component elements. It is absolutely prohibitedto modify the logo in any way. By scaling use proporcional aspect ratio.

B. Horizontal position

0.5x

0.07x

0.22x

0.6x

1x

0.26x 0.22x

Publish.Read.Share.Earn0.20x

0.1x

0.1x




Clear space

A minimum clearspace has been established so that the logo will never have to compete visually withother graphic elements. No elements are allowed inside this clear zone.

1x 0.20x

xx

x

1x

x

0.12xxx

x



Minimum space

Refers to the smallest size at wich the Floowie symbol may be reproduced to ensure its legibility.Observe the reproduction size requirements of the symbol to avoid poor quality or distortion.

20mm

35mm

CMYK - C:80, M:75, Y: 75, K: 50RGB - R: 46, G: 46, B: 46HEX - #2e2f2ePANTONE - Black 7C

CMYK - C:75, M:7, Y: 7, K: 0RGB - R:0, G: 177, B: 221HEX - #00b1ddPANTONE - 801C

CMYK - C:52, M:2, Y: 2, K: 0RGB - R: 105, G: 203, B: 240HEX - #69cbf0PANTONE - 297C

CMYK - C:40, M:2, Y: 2, K: 0RGB - R: 144, G: 212, B: 242HEX - #90d4f2PANTONE - 2905C

A. Full color B. Grayscale

Black - 90%

Black - 80%

Black - 70%

Black - 60%

Black - 50%

Black - 40%

CMYK - C:80, M:75, Y: 75, K: 80RGB - R: 17, G: 13, B: 12HEX - #110d0cPANTONE - Progress Black C

Color palette

Color provides a strong visual link to our brand identity across a wide range of applications.

CMYK - C:48, M:3, Y: 99, K: 0RGB - R: 147, G: 195, B: 64HEX - #93c340PANTONE - 583C

CMYK - C:31, M:0, Y: 99, K: 0RGB - R: 189, G:214, B: 52HEX - #bdd634PANTONE - 389C

CMYK - C:29, M:1, Y: 75, K: 0RGB - R: 189, G: 215, B: 107HEX - #bdd76bPANTONE - 585C

Color variations

To preserve legibility, the gray logo should only be placed on a white of off-white background.

50% 100%0%

Claim

To preserve legibility, the gray logo should only be placed on a white of off-white background.

Publish.Read.Share.Earn Publish.Read.Share.Earn

Publish.Read.Share.Earn Publish.Read.Share.Earn

Positioning

As a general rule, on printed collateral, the identity should be positioned in the bottom right hand corner.The ratio is calculated from a smaller page size, if width < height (width), else height.The minimum logo distance from the edge of the page is the same as the clear space.

Square

1/5 width

A4

1/5 width

A4 landscape

1/5 height

Trebuchet MS Bold

Trebuchet MS Regular

ACDEFGHIJKLMNOPQRSTUVWXYZacdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@-–=_+×[]{};'':",„“./<>?


Museo Sans Rounded 100










A. Primary ( logo text) = Onlineused for B. Secondary ( ) = Printused for body text

Typography

To help provide a consistent, unified look in the Floowie brand use specified typography on allcommunications for Floowie products and services.

Icon

The Floowie icon cannot represent the Floowie logo. This is not a logo but an application icon, used to represent the product, not the corporation.

Imagery

When the Floowie logo is used on image, the logo should be placed in a part of the image that hasa solid background. If that is not possible, the logo must have a white or black box around it. The logoshoud not face into the background but be clearly displayed.

x

www.floowie.com


1x 0.2x

www.floowie.com


www.floowie.com


Promotionals

T-shirt

Pencil, pen

Lighter Key fob Cap

Vehicle livery

Car

www.floowie.com

www.floowie.com

Naming

For consistency, the primary brand must always be expressed in bold.

FloowieReaderFloowieEmbedReaderFloowieMiniReaderFloowieLibraryFloowieEmbedLibraryFloowieLightboxFloowieUploadFloowieApiFloowieKioskFloowieEmbedKioskFloowieCloneFloowieEmbedFloowieEmbedSearchFloowiePublicationFloowieAdFloowieAppFloowieClientFloowieUserFloowieUserWallFloowiePublisherFloowieAccountFloowiePreviewFloowiePromoCodeFloowieToolsFloowieNewsletterFloowieAdminFloowieClubFloowieClubWallFloowieFavoriteFloowieCreditFloowieEarn

Stationery

Business Card

9 cm

5 cm

Title Name SurnameFunction

Company nameAddress, CityCountry

Phone: +000 000 000 000Skype: skypeNameE-mail: [email protected]: www.floowie.com

9 cm

5 cm

Title Name SurnameFunction


Phone: +000 000 000 000Skype: skypeNameE-mail: [email protected]: www.floowie.com



A. Variant

B. Variant

Stationery

Stamp

Company nameAddress, CityCountryCBN: 000000CRN: 000000

Company nameAddress, CityCountryCBN: 000000CRN: 000000

mo pC any0 n0 a0 m00 e 0 | : AN dR drC e| ss0 , 0 C0 it0 y0 |0 C: oN uB nC | rt y

58mm

22mm

30mm

Stationery

Letterhead



Phone: +000 000 000 000Skype: skypeNameE-mail: [email protected]

Bank name:UnknownAccount number:0000000000

CBN:00000000CRN:00000000

www.floowie.com

210cm

210cm

1cm

2cm

mini brand identity guidelinesversion 1 · The Floowie logo is unalterable and indissociable in all...

Documents

Transcript of mini brand identity guidelinesversion 1 · The Floowie logo is unalterable and indissociable in all...