Logo Company Description

The Body Shop

Anita Roddick(Cultural Leadership)

Mission Statement: Activate self-esteem, Against animal testing

Lush CosmeticsAdaptability Organisational Culture

Constantly created new products to stay innovative (e.g. Honey I Washed The Kids soap)

Fisher and Paykel Appliances

Moved assembly from Dunedinto Thailand - cost efficiency

Google

Organisational CultureInnovative working quarters with sleep pods,

complimentary medical and healthcare, fitness centres, plug-in electric cars. These help keep

workers motivated and productive.

Fonterra San Lu milk scandalDefensive CSR

Colgate-PalmoliveSustainability: People, Performance, PlanetStrategic CSR: Bright Smiles, Bright Futures Dental Vans across USA + hygiene resources

Microsoft YouthSpark Program: grants and employment opportunities from motivated tech graduates

Pumpkin Patch Business Context: Going global to find new customers (USA and Australia)

Icebreaker Merino Clothing

Globalisation: comes from NZ, but made in China... how do we keep that NZ authenticity

Novopay Groupthink in the boardroom, bad decisions led to bad advice to government

Ludwig Lachman: “The future is unknowable but not unimaginable”Kofi Annan: “Ignoring globalisation is like ignoring the laws of gravity”Lush Cosmetics: “We reserve the right to make mistakes”The Body Shop (Founder: Anita Roddick)