Logisitcs,Media Promotion,Government Rules& Law

8/12/2019 Logisitcs,Media Promotion,Government Rules& Law

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Logisitcs,Media

Promotion,Government rules&Law
http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=cKUL9mxzkmKEQM&tbnid=6kF8AJysiBWD-M:&ved=0CAUQjRw&url=http://www.tetra-logistics.com/&ei=PbumU8HqNpCWuASq64HoBg&bvm=bv.69411363,d.c2E&psig=AFQjCNHJvAyrCCqvcOIExf81bP3H6uLZcA&ust=1403522230769823


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Logistics

It is management process of the flow ofgoods between the point of origin & the pointof consumption in order to meet some

requirement. It is the process of planning, implementing &

controlling the effective & efficient flow ofgoods & services from the point of origin tothe of consumption.

The logistic cost of company is estimated tobe around 2% of its sales.


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Types of logistics

Inbound logistics

It concentrates on purchasing & arranging thebound movement of materials, parts, finishished

inventory from supplies to manufacture orassembly plants warehouses or retail stores.

Outbound logistics

It is related to the storage & movement of the

final product & the related information flowsfrom the end of the production line to the enduser.


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Logistics management

A process of satisfying customer needthrough coordination of material &information flow that extend from the marketthrough the firm operation and beyond thatto the suppliers.

A shift to an intergrated orientation from theconventional manufacturing & marketinghave been considierd as separate activitieseach having different priorities.


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Factor affecting logistics

effectiveness Logistics chain moves the product from

vendors to the customers & in between theproduct moves through the manufacturingprocess , warehouses , distributors etc.

Transportationstrategy

Customerneed

Mode oftransportation

Relationshipwith carrier

Carrierperformances


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Media Promotion

Promotion may be define as the coordinationof all seller iniliated efforts to setup channels ofinformation & persuasion to facilitate the scaleof a good or service promotion is most oftenintended to be a supporting component inmarketing mix.

Media plays an important role in collection ofdata because majorly the consumer remains in

touch with various media like T.V., radio, laptops,internet, newspaper etc. This all media forms apart of human being

It also helps in overseas market research.


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Objectives of media

promotion1. To stimulate sales amongst present former &

future consumer. It involves a decisionregarding the media.

2. To communicate with consumer.

3. To increase support

4. To protect an image.


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Media promotion & media helps a researcherto collect data fastly without any hinderanceso that data collection becomes simplified.

It may be through direct mail which getsforwarder to large number of people.

Media promotion thus helps a researcher tohelp a respondant to arrive & solve questionesaily.


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Media planning

The design of a strategy that show howinvestment in advertising time & space willcontribute to the achievement of marketingobjectives.


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Media Terminology

A series of decision involving thedelivery of message to audiences

Goal to be attained by the media

strategy & program

Decision on how the media objectivobjectiv can be attained

The various categories of delivery s?ss/s including boardcast & printmedia

Mediaplanning

Mediaobjective

Mediastrategy

Media


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Either radio or television network orlocal station boardcasts

Publication such as newspaper

magazines, direct mail, outdoor etc

The specific carrier within a medium

category

Number of different audience membersexposed least once in a given time

period.

BoardcastMedia

Print

Media

Mediavehicle

Reach


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Government Rules &

Regulation1. Through ECGC, RBI, IDBI, & Other

promotional institutions always provideguidelines for the new market developmentfor the OMR & that will be operated bygovernment institution.

2. For the collection for the primary data

government collect the various type inbetween that.


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3. Government restrict the agencies which willbe sometimes harmful in the image buildingof the nations.

4. Government provide the special features tothe researcher.

For Example: The past 5 years Foreign Trade

amendment which will be needed to theresearchers.


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Data Collection

Information to be collected during the fieldsurvey will obviously depend upon theresearch objectives since most OMRconducted by Indian Exporting organizationis directed to the identification of exportpotential, Data requirement for search

marketfor search mkt research assignment isindicating below:


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Overseas Product Survey

Deemed potential

Projection

Market segment

Trading Parameters Pricing

Payment terms

Promotion

Government rules & regulation

Government provide the market size & safe forthe researchers.


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Government provide the infrastructure to theresearcher

Government provide the financial support tothe researcher which will be included all theregulatory function of the banking sector.


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Conclusion

OMR is must for successful export marketing . This ismost effective way of the changing requirement ofthe changing requirement of the international/

market ,because of increase availability of publisheddata, many meaningful conclusion on marketcondition can now be drawn slowly. On the basis ofdesk based research only when it become impossibleso come to a difinate conclusion on the basis of

secondary data. The field research in the overseasmarket should be capture the large market throughthe hard capability of process which may be initiallybut in the last that is very easy to the researcher.

Logisitcs,Media Promotion,Government Rules& Law

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