v

THE NEW RULES OF BIG CONTENT

PROMOTION

v

WHY

BIG CONTENT

#BIGCONTENT

v

OUR WORLD RUNS ON A CLASS BASED SYSTEM

v

AT WORK

v

AT PLAY

v

IN THE MINUTIAE OF MARKETING TOO

v

THE SAME IS TRUE OF

CONTENT

v

“ “GOTHMOG

v

THE AGE OF LOW VALUE CONTENT IS OVER

v

THE TIME OF BIG CONTENT HAS COME

v

IT’S HOW YOU GETCUT THROUGH

v

YOU DON’T BELIEVE ME?

v

SCALE OF THE UNIVERSE

87k Links 3.5k Domains 35k Twitter shares 320k Facebook shares

An interactive infographic – htwins.net/scale2/

v

WIN!

v

SENDING THIS WON’T CUT IT

v

“WITHOUT HARD WORK, NOTHING GROWS BUT WEEDS”

Gordon B. Hinckley

v

THE ROAD TO PROMOTION

SUCCESS

v

WHAT WORKS FOR US

v

THE CONTENT

v

COVER EVERY ANGLE

v

ASK QUESTIONS

v

WHO WOULD BE INTERESTED

IN THIS?

v

PERSONA DEVELOPMENT

STAT MANOver 35

Male

Likes to be right

FOOTBALL FANATICAround 29

Season Ticket Holder

Ardent club fan

SOCIAL JOEAround 21

Lightweight Consumer

Likes to be first

v

WHERE DO THEY HANG OUT?

v

SPORT SITES FINANCE SITES INDIVIDUALCLUB SITES

SPORT STAT SITES

FACEBOOK TWITTER

HIGHLIGHT THE NICHES

v

HOW DO I FIND THE RIGHT SITES?

v

WE MADE SOMETHING!

v

PReacher

preacher.zazzlemedia.co.uk

v

MAJESTIC SEARCH EXPLORER

v

SEOQUAKE

v

TECHNORATI

v

WHAT’S THE SELL?

v

EXCLUSIVE ANGLES EXCLUSIVE CONTENTMVP INFOGRAPHICS

CLUB PAGES EMBED WITH INFOGRAPHICSALARY CALCULATOR CLUB DESIGNED IFRAMED PAGE

GOAL V DEBT PERFORMANCE ARTICLE WITH INTERACTIVE CHARTS

CONTENT EXCLUSIVES

v

HOW DO I REACH THE BIG GUYS?

v

THIS IS ABOUT PEOPLE NOT

EMAIL ACCOUNTS

v

PRO TIPGO TO THE DEPUTIES OR

FREELANCE WRITERS

v

v

+

v

INVEST IN A PAID ACCOUNT

v

JOURNALIST DIRECTORIES

v

WE NEED A TARGET

v

REACH THESE ‘GUYS’

v

RUN OUR TOOL

v

JUMP ON LINKEDIN

v

WE’VE FOUND THEM LET’S STALK!

v

NETVIBES IS THE NEW iGOOGLE

v

v

THE CONVERSATION

v

BE VERY CLEAR ON VALUE

v

FOLLOW UP IMMEDIATELY

v

SURPRISE & DELIGHT

v

v

FIND YOUR AUDIENCE ON SOCIAL

http://moz.com/blog/forget-googles-games-make-social-a-primary-traffic-source

v

THEN AMPLIFY

1.91 million impressions on Facebook

v

AND AMPLIFY SOME MORE

116,000 impressions via Reddit

v

SUPPORT WITH THIS

v

OPTIMIZE FOR SOCIAL

v

OPEN GRAPH META TAGS

v

TWITTER CARDS

v

BUILD A POST FOR SEARCH BENEFIT

Look for long tail opportunity

for title

2000+ words for in-depth

articles

v

THERESULT

v

PLACEMENTS

75 REFERRING DOMAINS

v

TRAFFIC

120,000 VISITS – 6 MONTHS ‘NORMAL’ SITE TRAFFIC IN 8 WEEKS

v

6,293 (AND GROWING)

SHARES

v

#FOOTBALLDEBT - 174

HASHTAG USE

#FOOTBALLSALARY - 371

v

RANKINGS

v

TO CONCLUDE

v

WINTEGRATED APPROACH

v

WDON’T BE AFRAID TO FAIL

v

Simon Penson Zazzle Media, Founder & Managing Director

www.zazzlemedia.co.uk

@simonpenson

simon.penson@zazzlemedia.co.uk

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