Logic Models and Impact Maps 101

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Logic Models 101:Mapping Your Impact Brandi Olson ConsultingAuthentic impact doesnt happen just because you have good intentions. You have to know where you are going to get thereand not get lost along the way.I am Brandi Olson, and I empower organizations to measure, adjust, and grow their impact using good data. I help organizations make sense of data, so they can use it in tandem with their instincts and knowledge to make better decisions along the way, when they can make the most difference. The good you do is too important to navigate without a mapwhich is why I believe logic models are an essential tool for an impact driven organization.1

Looking to make your logic model more practical and useful.2

You got in too deep and cant figure out to get out.3

Its too big to be useful4

Your skeptical. Someone else is demanding you create a logic model, but you doubt that it will have any value.5Wherever you are starting, this session aims to help you find a roadmap out of the chaos and into a clear path forward.6Logic ModelsLogic ModelsMake it easy to collaborate(a visual picture of your program)

Logic ModelsMake it easy to collaborate(a visual picture of your program)

Show your smarts(explain why and how your program works based on evidence and logic)

so you dont end up with mother goose logic.

Logic ModelsMake it easy to collaborate(a visual picture of your program)

Show your smarts(explain why and how your program works based on evidence and logic)

Keep you from getting lost(a map to let you know when you are on track or veering off course)

Logic ModelsMake it easy to collaborate(a visual picture of your program)

Show your smarts(explain why and how your program works based on evidence and logic)

Keep you from getting lost(a map to let you know when you are on track or veering off course)

Convince stakeholders to be part of your story(more money, committed volunteers, stronger relationships with participants)

Invent A Logic modelShare your name + organization

Unpack Lingo Cards

Organize cards into a logical progression

Identify the starting point + use arrows to guide us through the mapThere is no magic way to create a logic model. So, I want you to get up, get to know a few people and invent your own logic model in the process.Groups of 3-5, grab a lingo deck. 10 minutesHave each group share briefly. What do you notice about the different models?12Invent a logic model

Wilder ResearchImpact MapHarvard Family Research ProjectNon-Linear ModelLogic Models are a picture of how and why your program works. There is no right way to do it. They can be linear, circular, or any other shape. They all show movement13Invent a Logic ModelInputsActivitiesOutputsShort-Term OutcomesIntermediate OutcomesLong-Term OutcomesImpact MapTraditional Logic ModelResourcesActionNumbersLearning ImpactChanging ImpactTransforming Impact

An impact map is your program visualized, and it tells a story: beginning, middle, and end. It tells the story of how your participants and stakeholders are learning, changing, and transforming along the way to your destination. 14Map It outImpact MapVisual map to the impact your program creates.

Shows how people are learning, changing, and transforming

Tells a storywith a beginning, middle, and end.

TBL aims to diversify the marketing industry by creating opportunities and access for youth from diverse backgrounds. This is a big picture overview map of how they do it.16The Brand Labs Impact Map

Focus on context, addresses the impact to a group of stakeholdersmarketing professionalsinvestors and volunteers. Talk about context, resources, and numbers17Restorative Justice Impact Map

Impact MapTraditional Logic ModelThe same process, but in a different format. What do you notice about the two models? Who is being impacted? What types of impact are occurring? 18Restorative Justice Impact Map

Focuses on how a single program componentrestorative justice conferences can lead to transformed communities by impacting everyone involved from volunteers, to police to youth and victims. Talk about immediate and far-reaching impacts. And now, this organization knows what to measurethey can leverage their time and energy by measuring only the most important things. Measurement is the compass.19Drawing your Map201Meet up + dig down.2Get clear on where you are going,3and how you will get there.4Map it out,5and get specific.I am a teacher at heart, and I really care that you get this, so I am going to share a process for how to map out your own impact.21 Meet up + dig downWho cares about your work?

Who are your investors?

Who will be affected if you fail?

1

You cant do this well sitting at a desk by yourself in a cubicle. You need to assemble the troops for a lively conversation!A more beautiful question. Here are some questions to guide your process.22 Meet up + dig downWho cares about your work?

Who are your investors?

Who will be affected if you fail?

1

Lets make an impact map together. Our organization is the Minnesota Twins, and our core action is building Target Field. Lets map out the impact they hope to have achieved from building the new stadium. Perhaps we will discover something useful the Vikings could learn from.

Write out the answers to questions on big post-its.23Get clear on where you are goingWhat is the big vision?

How will you know when youve arrived?

Why do you think it matters?

2

This is your organizations mission, vision, reason for existence. How are you changing the world?24Get clear on where you are goingWhat is the big vision?

How will you know when youve arrived?

Why do you think it matters?

2

What is the end goal? Whose goal is it? What is at stake?25 And how you will get there.Start at the beginning.But, why?

Work backwards from the end.But, how?3

This is where you fully develop your program theorywhy does what you do work? What evidence is there to support your program action? What is the logical link between your program and impact? Has it worked in the past? Why are you engaging in this specific type of activity and not something else?26 And how you will get there.Start at the beginning.But, why?

Work backwards from the end.But, how?3

You can start at the beginningwith your core actions, and ask, BUT WHY? Keep asking that question until you reach your end goal.Or, you can start at the end. How do you think you are changing the world? BUT HOW? Keep asking that until you reach concrete actions your organization is involved in.Pay attention to the leaps in logicthese points along the way might need to be reconsidered. Is it really the best path? Think about the assumptions that go into your program theory. Be aware of your assumptions and consider if they are valid.27 Map it outWhat resources are needed to make this happen?

What numbers should we track to understand our reach?

What changes can we expect?4

Put it on paper. I like to do this step with note cards on a table or a sticky wall. Put a single idea on each piece of paper. Lay it out in a visual way, and then move it around until the sequence/trail makes sense. 28 Map it outWhat resources are needed to make this happen?

What numbers should we track to understand our reach?

What changes can we expect?4

And get specificReally, how will you know when you are there?

What will it look like?

What will it sound like?5

This is what separates a functional map from an outdated logic model. One of the challenges that exist when hiking in the upper peninsula is that some of the maps are over 80 years old!30 And get specificReally, how will you know when you are there?

What will it look like?

What will it sound like?5who + action verb =

impact you can recognize Resourceswww.brandiolsonconsulting.comWilder ResearchCommunity Toolbox

YIPA Training:Making Data Work For YouTuesdays, 11:00-12:30pmOctober 7-November 4

[email protected]

www.brandiolsonconsulting.com