John LockJohn LockDirector, 2012 OfficeDirector, 2012 Office

University of East LondonUniversity of East London

LondresLondres 2012 2012

e e e e

PolPolííticatica nasnas NaçõesNaçõesOlímpicasOlímpicas

London 2012 Games andLondon 2012 Games and

Policy in Olympic NationsPolicy in Olympic Nations11

University of East LondonUniversity of East London

Uma universidade que participa Uma universidade que participa na construção da localidadena construção da localidade--involvida em regeneração urbana involvida em regeneração urbana através de pesquisa, ensino, através de pesquisa, ensino, através de pesquisa, ensino, através de pesquisa, ensino, parcerias e desenvolvimentoparcerias e desenvolvimento

A placeA place--shaping university shaping university –– engaged in engaged in regeneration through scholarship, teaching, regeneration through scholarship, teaching, partnership and developmentpartnership and development

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University of East LondonUniversity of East London

Olympic ParkOlympic Park

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University of East LondonUniversity of East London

17,000 estudantes (5 do Brasil!)17,000 estudantes (5 do Brasil!)117,000 students7,000 students from 120 countries (five from Brazil!)from 120 countries (five from Brazil!)

Incluindo 7,000 de Londres LesteIncluindo 7,000 de Londres LesteIncluding 7,000 east LondonIncluding 7,000 east London

60% de minorias étnicas60% de minorias étnicas60% ethnic minority60% ethnic minority

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University of East LondonUniversity of East London

Impacto econômico no Reino Impacto econômico no Reino Unido 0.8 biliões de reaisUnido 0.8 biliões de reaisUK UK economic impact economic impact -- £0.3bn£0.3bn

78% 78% dada pesquisapesquisa de de qualidadequalidade78% 78% dada pesquisapesquisa de de qualidadequalidadeinternacionalinternacional78% of research rated ‘internationally recognised78% of research rated ‘internationally recognised’’

3ª. no Reino Unida para o ensino 3ª. no Reino Unida para o ensino à distânciaà distânciaThird in UK for distance learningThird in UK for distance learning

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Our Olympic/Our Olympic/ParalympicParalympic goalsgoals

Host USOC in GamesHost USOC in Games--timetime

Increase student numbersIncrease student numbersIncrease student numbersIncrease student numbers

Use the Olympic Park for sportUse the Olympic Park for sport

Enhance research and Enhance research and scholarshipscholarship

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11. . A aproximação aos Jogos e ao Legado A aproximação aos Jogos e ao Legado AApproach to Games & Legacy pproach to Games & Legacy

LondresLondres 2012 e 2012 e

PolPolííticatica ddas as NaçõesNações OlímpicasOlímpicasLondon 2012 Games and Policy in Olympic NationsLondon 2012 Games and Policy in Olympic Nations

2.2. Atítudes políticas em relação aos Atítudes políticas em relação aos JogosJogosPPolitical attitudes to Gamesolitical attitudes to Games

3. Questões a considerar3. Questões a considerarIssuesIssues

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EstEstádioádio [courtesy London 2012]

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Centro Aquático Centro Aquático [courtesy London 2012]

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Parque Olímpico Parque Olímpico visão para 2014visão para 2014

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1. Aproximação aos Jogos e ao Legado1. Aproximação aos Jogos e ao LegadoApproach to Games & LegacyApproach to Games & Legacy

Olympíadas e ParaolímpiadasOlympíadas e ParaolímpiadasOlympics and ParalympicsOlympics and Paralympics

RealizaçãoRealizaçãoRealizaçãoRealizaçãoDeliveryDelivery

Alguns NúmerosAlguns NúmerosNumbersNumbers

GovernançaGovernançaGovernanceGovernance 1111

Olympíadas e ParaolímpiadasOlympíadas e ParaolímpiadasOlympics and ParalympicsOlympics and Paralympics

Comité Olímpico Internacional (COI)Comité Olímpico Internacional (COI)

e Comité Paraolímpico Internacionale Comité Paraolímpico InternacionalInternational Olympic Committee, International International Olympic Committee, International Paralympic CommitteeParalympic CommitteeParalympic CommitteeParalympic Committee

Associção Olímpica Britânica eAssocição Olímpica Britânica e

British Olympic Association [BOA]British Olympic Association [BOA], ,

ParalympicsGBParalympicsGB

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RealizaçãoRealizaçãoDeliveryDelivery

Olympic Delivery Authority [ODA]Olympic Delivery Authority [ODA]

–– orgão estatutárioorgão estatutáriostatutory bodystatutory body

–– constrói os estádios e infraestruturasconstrói os estádios e infraestruturasbuilds the venuesbuilds the venues

Comité Organizador dos Jogos Olímpicos e Comité Organizador dos Jogos Olímpicos e Paraolímpicos Paraolímpicos [LOCOG] [LOCOG]

London Organising Committee of the Olympic Games and London Organising Committee of the Olympic Games and Paralympic Games [LOCOG] Paralympic Games [LOCOG]

–– companhia privadacompanhia privadaprivate company private company

–– organiza os jogos própriamente ditosorganiza os jogos própriamente ditosruns the Gamesruns the Games 1313

Alguns NúmerosAlguns NúmerosNumbersNumbers

R$25.2 bilhões de investimentos R$25.2 bilhões de investimentos públicospúblicos£9.325bn public funding£9.325bn public funding

R$25.2 bilhões de contratos R$25.2 bilhões de contratos R$25.2 bilhões de contratos R$25.2 bilhões de contratos assinados por ODA e LOCOGassinados por ODA e LOCOG£6bn contracts procured by ODA and LOCOG£6bn contracts procured by ODA and LOCOG

98% dos fornecedores da ODA 98% dos fornecedores da ODA estão baseados no Reino Unidoestão baseados no Reino Unido98% of ODA suppliers based in UK98% of ODA suppliers based in UK

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GovernançaGovernançaGovernanceGovernance

Concelho de Administração OlímpicoConcelho de Administração OlímpicoOlympic Board Olympic Board

–– Ministro dos Jogos OlímpicosMinistro dos Jogos Olímpicos

Olympic MinisterOlympic Minister

-- Prefeito de Londres, Prefeito de Londres,

Mayor of London, Mayor of London,

-- Presidentes de LOCOG e BOAPresidentes de LOCOG e BOA-- Presidentes de LOCOG e BOAPresidentes de LOCOG e BOA

Chair of LOCOG, Chair of BOAChair of LOCOG, Chair of BOA

Executivo Olímpico GovernamentalExecutivo Olímpico GovernamentalGovernment Olympic Executive Government Olympic Executive

–– responde ao Ministro dos Jogosresponde ao Ministro dos Jogos

responsible to Olympic Minister responsible to Olympic Minister

–– responsável por manter jogos dentro do horário e responsável por manter jogos dentro do horário e orçamento e valorizar os investimentos públicos orçamento e valorizar os investimentos públicos Games on time, on budget, value for moneyGames on time, on budget, value for money

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LegacyLegacy

Olympic Park Legacy Company Olympic Park Legacy Company –– owned by Government and owned by Government and –– owned by Government and owned by Government and Mayor of LondonMayor of London

Five Host Boroughs Five Host Boroughs ––

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Five host boroughsFive host boroughs

Olympic Park Legacy Company Olympic Park Legacy Company –– owned by Government and owned by Government and –– owned by Government and owned by Government and Mayor of LondonMayor of London

Five Host Boroughs Five Host Boroughs ––

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2. Political attitudes to Games2. Political attitudes to Games

Not Left v RightNot Left v Right

London v CountryLondon v CountryLondon v CountryLondon v Country

Policy v MediaPolicy v Media

Public interest v Olympic brandPublic interest v Olympic brand

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Not Left v RightNot Left v Right

Common political objective Common political objective ––regeneration of east Londonregeneration of east London

From Ken Livingstone to Boris From Ken Livingstone to Boris Johnson Johnson –– no important no important differencedifference

2010 General Election 2010 General Election –– not an not an issueissue

1919

London v CountryLondon v Country

Diverting investmentDiverting investment

Diverging economic fortunes Diverging economic fortunes Diverging economic fortunes Diverging economic fortunes (although east London (although east London deprivation worst in England)deprivation worst in England)

Old v new economies and Old v new economies and culturescultures

2020

Policy v MediaPolicy v Media

Political sensitivity is cost and Political sensitivity is cost and benefitbenefit

Media looking for negative Media looking for negative storiesstories

Millennium Dome / O2 Millennium Dome / O2 –– media media success = failure, political success = failure, political failure = success! failure = success!

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3. Issues3. Issues

A Great GamesA Great Games

Immediate impactImmediate impactImmediate impactImmediate impact

ConvergenceConvergence

Knowns and unknownsKnowns and unknowns

2222

A Great GamesA Great Games

Olympic and Paralympic Games Olympic and Paralympic Games seen to be successful seen to be successful ––touchstone of reputation for touchstone of reputation for London’s LegacyLondon’s LegacyLondon’s LegacyLondon’s Legacy

Interconnectedness of Interconnectedness of implementation then Games implementation then Games then Legacythen Legacy

2323

Immediate impactImmediate impact

Renewal of placeRenewal of place

Public transport Public transport Public transport Public transport

VolunteersVolunteers

Public opinionPublic opinion

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ConvergenceConvergence

“Within 20 years the “Within 20 years the communities who host the communities who host the 2012 Games will have the 2012 Games will have the same social and economic same social and economic same social and economic same social and economic chances as their neighbours chances as their neighbours across London.” Strategic across London.” Strategic Regeneration Framework of Regeneration Framework of Five Host Boroughs, Mayor of Five Host Boroughs, Mayor of London, Government. London, Government.

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Knowns and UnknownsKnowns and Unknowns

Technology adoptionTechnology adoption

Local Local –– global: community, global: community, Local Local –– global: community, global: community, economy, cultureeconomy, culture

The world is everything that is The world is everything that is the case [Wittgenstein]the case [Wittgenstein]

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Brasil Brasil –– United KingdomUnited Kingdom

2012 London2012 London

2014 Brasil2014 Brasil

2016 Rio de Janeiro2016 Rio de Janeiro2016 Rio de Janeiro2016 Rio de Janeiro

2018 England?2018 England?

And...And...

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In the details...In the details...

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