“Locative Media” on the “Third Screen”(or, location based audio and video on mobile devices)

Locative Media• Delivers multimedia and other content

directly to the user of a mobile device dependent upon their location.

• The physical implementation of locative media however is not bound to the same location to which the content refers.

• Locative media are digital media applied to real places and thus triggering real social interactions.

http://en.wikipedia.org/wiki/Locative_media

Video: Some Context

AVG U.S. Monthly Viewing:

- TV = 136 hrs/mo

- Online Video = 18 hrs

- Mobile Video = 4.3 hrs

- NYTimes, Nielsen - http://www.google.com/url?q=http%3A%2F%2Fwww.nytimes.com%2F2011%2F01%2F03%2Fbusiness%2Fmedia%2F03ratings.html%3F_r%3D3%26ref%3Dmedia&sa=D&sntz=1&usg=AFQjCNEu80ugs9ymayiZh6zxsmpKavkldA- ComScore - VideoMetrix - http://www.comscore.com/Press_Events/Press_Releases/2011/9/comScore_Releases_August_2011_U.S._Online_Video_Rankings- Nielsen - http://www.mobilemarketingwatch.com/nielsen-us-teens-among-biggest-consumers-of-mobile-content-mobile-ads-16106/

mobile subscribers age 12-17 = 7 hrs,13 mins of mobile video a month

- Nielsen - http://www.mobilemarketingwatch.com/nielsen-us-teens-among-biggest-consumers-of-mobile-content-mobile-ads-16106/- http://blog.nielsen.com/nielsenwire/online_mobile/cross-platform-report-americans-watching-more-tv-mobile-and-web-video/

mobile video viewing continues to see marked gains, increasing 41% over 2010

and more than 100% since 2009.

LBS: Video - apps (1)Vidcinity = iPhone app that allows you to share and discover videos near a location. Vidcinity

reveals what’s really going on around you!

Published by VMIX MEDIA, Inc. - VMIX for Non-Profits is a full-service online video platform that lets you reach existing supporters and add new ones using the power of video.

http://www.vmix.com/solutions/non-profits/

LBS: Video - apps (2)meporter = “The Beat on the Street”, an iPhone and

Android app that empowers citizen journalists by allowing you to report on hyperlocal news that is directly relevant

and important to you and those around you.

http://www.meporter.com/

LBS: Video - apps (3)

http://viddy.com/http://www.facebook.com/pages/SquawkMe/

204455442917931/ http://socialcam.com/ http://www.lokast.com/

viddy(think Instagram for video)

squawkme(think FourSquare + YouTube)

socialcam(developed by justin.tv)

LoKast"Instant Social Network...Right

Where You Are!"(message and share videos, etc. with

others next to you, instantly.)

Others: Facebook mobile, QIK(Skype), Blurb mobile...

LBS: Video - local example

“NCC” - National Constitution Center

(free iPhone app with $.99 in-app video tour purchases)

Audio: Some Context

Radio Advertising Bureau - http://www.rab.com/public/reports/VCM_Radio-Audio_Report_FINAL_29Oct09.pdf (2009)

90 % of U.S. adults are exposed to audio media daily

- 79% = Broadcast/Satellite(for avg of 122 mins/day

- 37% = CDs/Tapes(for avg of 72 mins/day)

- 19% = Desktop computer(for avg of 66 mins/day)

- 11% = Portable audio (ie, iPod)(for avg of 69 mins/day)

(2009 Study by Radio Advertising Bureau)

“The Times They Are A-Changin'’”

20.3 % of mobile subscribers

listened to music on their mobile

device in July 2011

- comScore - http://www.comscore.com/Press_Events/Press_Releases/2011/8/comScore_Reports_July_2011_U.S._Mobile_Subscriber_Market_Share- RAIN - http://textpattern.kurthanson.com/articles/1303/rain-823-study-shows-internet-radio-more-popular-among-millennials-ages-16-34-than-local-radio- Bloomberg - http://www.bloomberg.com/news/2011-07-21/pandora-says-mobile-user-growth-outpacing-demand-for-ads-raising-concern.html

28.5% of “Millennials” (aged 16-34) say they “usually” or “always” listen to Internet

radio — compared to 25.9% to local radio.

Arbitron ratings among the A18-34 demo, Pandora’s AQH is now higher

than any terrestrial radio station in all of the five-largest U.S. radio markets.

60% of Pandora listening comes from mobile, up from

just 12% two years ago.

U.S. Population in 2010 = 309 millionU.S. mobile subscribers in July 2011 = 234 million

LBS: Audio - apps (1)SoundTracking = iPhone app that “takes social networking

to the next level, combining music, photography, and location-sharing in an extraordinary way.”

http://soundtracking.com/

LBS: Audio - apps (2)

http://www.geotrio.com http://mytourguide.com// http://toozla.com http://www.hearplanet.com/

Geotrio Tours(curated audio tours; especially

for universities; TIPS!)

MyTourGuide(self-serve audio, video + AR

tour creation, free or for sale)

Toozla(wikipedia text-to-speech,

etc. audio streams)

HearPlanet(partner with publishers, organizations and

everyone with something to say about places; premium app = $3.99 or free LITE)

Others: Geoloqi, HipGeo, Tagwhat, iTourU and many one-offs for Travel Bureaus/Publishers.

LBS: Audio - apps (3)

http://beta.broadcastr.com/ http://shoudio.com/ http://audioboo.fm/

broadcastr“what’s your story?”

Shoudio“The Location Based

Audio Platform”

AudioBoo“Because sound is social”

LBS: Audio - local example

GPTMC,Mural Arts, Assoc of Phila. Tour Guides, Historic Philadelphia, & HistoryWalk by Nancy Gilboy.

Lokadot = Location-based Audio Platform for Mobile.“Hear What You’ve Been Passing By”

Lokadot is pronounced: low + kuh + dote ...as in “local” + “anecdote”

Thank you!

• Cliff Stevens

• Founder/President of Lokadot, LLC

• http://lokadot.com

• Twitter = @lokadot & @myownitguy

• YouTube = youtube.com/lokadot

• Email = cliff@lokadot.com

Your location-based audio should be on Lokadot?

MuseumsParks

Tourist OrgsCultural OrgsUniversities

ArtistsLocal Businesses

(btw, it’s free)

BONUS: Bluebrain

“The National Mall”

“It’s like a ‘Choose Your Own Adventure’ of an album.

The first location-aware record album!!!

“An app designed for smartphones that uses Global Positioning System technology to trigger different swaths of electro-pop based on physical location. Titled “The National Mall,” the app-album can be heard only in Washington by iPhone-toting

listeners strolling around the monuments and museums.”- The Washington Post, By Chris Richards, Published: May 27