Location-Intelligence-Brochure (1)
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Transcript of Location-Intelligence-Brochure (1)
Location marketing enables you to send timely, location-aware, personalized engagements to boost foot traffic, revenue and customer loyalty.
Continually optimize your campaigns using location analytics to influence app user behavior and boost marketing goals.
More than Push Messaging
© 2016 Phunware, Inc.
91%47% 57%
47% of shoppers want real-time promotions.1
57% of users are willing to share data to get access to promotions and coupons.2
91% of smartphone users turn to their phone for ideas in the middle of a task.3
1 Accenture Adaptive Retail Summary Research 20162 eMarketer Trends 20163 Google Micro-Moments
Location as Context
© 2016 Phunware, Inc.
• Powerful tool for driving engagement value and measurable revenue
• Reveals relevant customer behavior insights
• Exceeds level of personalization expected by shoppers
Why Location Marketing?
© 2015 Phunware, Inc.
Direct customers to your locations with targeted messages delivered right at the other store’s door.
FANCY PANTSBIG JEANSFANCY PANTS
Use Case: Geo-Conquesting
© 2016 Phunware, Inc.
Create revenue opportunities with contextually relevant messaging. SMART
MART
It’s wet out
there! Stop by for 20%
off raincoats
DISMISS
Use Case: Weather as Context
© 2016 Phunware, Inc.
GO RUN PLAY
Give your most valuable customers the VIP treatment, based on who they are and how they shop.
GO RUN PLAY
Hi Dave! Welcome
back!
SEE TODAY’S DEALS
Use Case: Personalized Shopping Experience
© 2016 Phunware, Inc.
Leverage location analytics for a deeper understanding of traffic patterns and customer needs.
Use Case: Business Intelligence
© 2016 Phunware, Inc.
• Collects data about users to understand their behavior patterns
• Leverages users’ location data to personalize campaigns and maximize revenue opportunities
How Does Location Marketing Work?
© 2016 Phunware, Inc.
Shape campaign messaging with user data.
VISIT FREQUENCY
CUSTOMER PROFILES AND SEGMENTS
CAMPAIGN ATTRIBUTION
IN-APP ANALYTICS
DWELL TIME
COMPETITOR VISITS
COMPETITOR DWELL TIME
EVEN MORE WITH YOUR CRM DATA
Personalization: the Key to Success
© 2016 Phunware, Inc.
1
2
3
Integrate the Location Intelligence Bundle modules into your app. Phunware provides integration instructions and access to a solutions consultant for help.
Strategize with Phunware’s mobile experts. Phunware will evaluate your current app infrastructure, then guide your team to create location-based marketing campaigns including:
• Entry and exit campaigns• Geo-conquesting campaigns• Broadcast and segmented push notifications
Learn and optimize. Review your data weekly with a Phunware expert, tweaking campaigns and strategy for maximum impact.
MEASURABLE RESULTS: WEEKS 1-12
• Ongoing campaigns• Weekly meetings
and reports
END OF PROGRAM: WEEKS 13-15
• Business review
EASY START: WEEK 1• SDK integration• Onboarding• Marketing training
Implementation in 3 Easy Steps
© 2016 Phunware, Inc.
© 2016 Phunware, Inc.
Five offices on two continents
Hundreds of branded applications launched
~200 employees
625 million+ unique monthly viewers
Multiple Top 100 growth & innovation awards
Tens of millions of downloads
About Phunware
© 2015 Phunware, Inc. | 13© 2016 Phunware, Inc.
FORBESAmerica’s Most Promising Companies
2014 (#36) and 2015 (#58)
DELOITTETechnology Fast 500™
2014 (#4) and 2015 (#93)
USA TODAYEntrepreneur of the
Year Finalist
Awards and Recognition
CORPORATE HEADQUARTERS
7800 Shoal Creek Boulevard Suite 230–S
Austin, Texas 78757
512.537.8221 – Office [email protected]
www.phunware.com