Leverage Location Intelligence with PMSquare
description
Transcript of Leverage Location Intelligence with PMSquare
Location Analyticspowered by PMSquare
Rana Banerji
PMSquare Provides Consulting Services & solutions with detailed practical experience across all industries
Consulting Services
• Customer Analytics & Reporting: Helping businesses stay focused on their customers with innovative and effective approaches to marketing, sales and customer service.
• Finance & Performance Management: Exploring the relationship between finance mastery and achieving high performance, and delivers experience and assets that can help businesses and governments master their finances with comprehensive approaches backed by proven assets.
• Talent & Organization Performance: Guiding companies toward strategic ways of elevating an organization’s performance with services in change management, human capital and organization effectiveness,
• Operations & Supply Chain Performance: Improving visibility of operational performance, turning insights into action that drive performance.
Telco & High Tech
Financial Services
Healthcare Consumer Products
Automotive
Financial Performance Management- Budgeting, Forecasting & Planning- Statutory & Automated External Reporting- Incentive Compensation Automation
Business Intelligence- Analytics, Reporting & Dashboards- ETL & Data-warehousing- Predictive Analytics - Location Analytics
Productivity Improvement Solutions- Improve administration & maintenance- Develop Coaching Effectiveness program
Focus Areas:
Why Invest in Location Analytics?
Location Analytics
BI & Location with a Social Focus
Different Ways of Merging BI and Location Analytics
Linear features color coded with metrics
Different Ways of Merging BI and Location Analytics
MappingVisualization
GeographicData Enrichment
SpatialAnalytics
Enhancing Cognos Dashboards with Location Analytics
Point Maps
Clustered Point Maps Heat Maps
Color-Coded Maps
Different Types of Maps
Bi-Directional Connection Between Maps & Report Objects
Linking Maps & Report Objects
Proximity Mapping Techniques
Customer Demographics Weather & Natural Hazards
External Maps & Overlay Information
ESRI Cognos Map Dashboards
Intuitive Dashboard
Intuitive Cognos BI dashboard
Without Map
Intuitive Cognos BI dashboard With Native
Map
Intuitive Cognos BI dashboard
Map With ESRI Map
ESRI Map
Why ESRI MAP?Esri Maps for IBM Cognos encompass solutions that spatially-enable (visualization and analytics) business analytic systems, providing access to not just mapping, but also spatial analysis.
Fast & easy integration of location analytics with Cognos BI reports. Full leverage of IBM Cognos platform values, including Security, Prompting,
PDF rendering, burst as PDF, deployment, scalability. Esri's spatial analytics & visualization brings captivating, high-value geo-
spatial reporting and dashboard capability to Cognos. Powerful, Bi-directional communication between Esri map objects and IBM
Cognos report objects. Wide array of global base maps (Street Map, Satellite Imagery, Canvas,
etc...)
ESRI Map - Key Function
From Report author perspective:
The solution enables integration of maps into IBM Cognos reports, connection of the location-based data in those maps to the business data in the report.
Drag-and-drop wizards that define key linkages and establish broadcasts from features in the map to BI objects in the report.
From Report User’s Perspective:
Pan and zoom Point and polygon pop-ups/hovers with data Drawing of buffered rectangles, radial selections, poly-lines, and polygons
to filter data shown on the map Live, 2-way link that to multiple displayed report objects Query of map services; Access to geocoding and routing services
BI Operational Dashboard
BI Operational Dashboard with ESRI
ESRI Map Vs. Native Map
Dynamic maps (zoom & pan). Cognos is a static and still image.
Rich visualization: you can view multiple measures on the same map with distinct color palettes + tooltips
Interactive map: you can select items on the map and have Cognos objects (list, chart, etc.) display the info for those. Vice-versa.
Data enrichment: you can display on the map information from other sources external to Cognos. Example: display a hurricane or earthquake map layer along with your insurance data from Cognos and do visual correlation or find patterns.
How it all fits together
IBM CognosViewer,
Map Viewer
(Author Map -Enabled Reports)
(Consume Map -Enabled Reports)
ArcGIS Online
Map Services (REST) for Base Maps, standard features(State, ZIP, County,…)
GeodatabaseIBM CognosData Packages
Blue text indicates a components of Esri for IBM Cognos
IBM CognosReport Studio,
Map Studio
Web Servers
IBM Cognos Business
Intelligence
ArcGIS for Server
Enterprise
ESRI/CognosConnector