Localgov Google Analytics
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Transcript of Localgov Google Analytics
![Page 1: Localgov Google Analytics](https://reader035.fdocuments.us/reader035/viewer/2022081907/54bbaa4d4a795939368b4587/html5/thumbnails/1.jpg)
.gov use ofe Analytics
Google #localgov
7 August 2009
![Page 2: Localgov Google Analytics](https://reader035.fdocuments.us/reader035/viewer/2022081907/54bbaa4d4a795939368b4587/html5/thumbnails/2.jpg)
ytics
• Measurement• 'Value of click'• Reporting
• Web site improvement• Routes through site/processes• Usability• Comparison
![Page 3: Localgov Google Analytics](https://reader035.fdocuments.us/reader035/viewer/2022081907/54bbaa4d4a795939368b4587/html5/thumbnails/3.jpg)
ytics
• YouTube lessons• Good online help• But more education for UK #localgov?
Getting started
![Page 4: Localgov Google Analytics](https://reader035.fdocuments.us/reader035/viewer/2022081907/54bbaa4d4a795939368b4587/html5/thumbnails/4.jpg)
Getting started• Check all pages tagged• Tag secure sites using the secure site code• Check site search tagged - what page they
were on when they made the search and what page they chose in the search results
• Pay to check? • Authorised consultants
![Page 5: Localgov Google Analytics](https://reader035.fdocuments.us/reader035/viewer/2022081907/54bbaa4d4a795939368b4587/html5/thumbnails/5.jpg)
Getting moving• Filter out to segment users - multiple
profiles• Create separate profiles filtering internal
traffic from static IP address(') - which can vary
• Could also use for filtering incoming traffic from other councils
![Page 6: Localgov Google Analytics](https://reader035.fdocuments.us/reader035/viewer/2022081907/54bbaa4d4a795939368b4587/html5/thumbnails/6.jpg)
Getting moving• Create 'sales funnels' (goals)• From a sign-up page to the "thank you"
page• Online forms• Payment processes• Track document downloads, email clicks
or specific links. Adding a small piece of JavaScript to any link will tell Google to track when someone clicks on that link.
![Page 7: Localgov Google Analytics](https://reader035.fdocuments.us/reader035/viewer/2022081907/54bbaa4d4a795939368b4587/html5/thumbnails/7.jpg)
Getting moving• Use with Google Website Optimizer to create
an optimization plan for your site• Compare to other council's designs /
content / CTA• Use in iteration / guerrilla testing to willow
designs• e.g. bounce rate ('I came, got confused /
bored, left') - going down or up
![Page 8: Localgov Google Analytics](https://reader035.fdocuments.us/reader035/viewer/2022081907/54bbaa4d4a795939368b4587/html5/thumbnails/8.jpg)
Getting goodUsing consultants to:
• Validate and troubleshoot your installation• Integrate your analytics data with other data
sources or CRM (it is supported by many of them)
• Optimize your marketing efforts• Train your staff on how to use Analytics• Respond to support tickets, phone calls and
provide on-site consulting