Local Health Guide
-
Upload
ga-creative -
Category
Health & Medicine
-
view
718 -
download
4
description
Transcript of Local Health Guide
- 1. LocalHealthGuide www.localhealthguideonline.com
2. LocalHealthGuide www.localhealthguideonline.com 3. Pew Center for Excellence in Journalism 4. Audience Trends 5. Newspapers and post-papers 6. Investigate West 7. Donation and Foundation Support
- MinnPost ~ Voice of San Diego ~ CrossCut ~ New York Times?
8. Hyperlocal
- MyBallard WestSeattleBlog Phinney-Greenwood Fremont Universe Queen Anne View Capitol Hill Seattle Blog East Lake Ave Central District news Magnolia Voice
9. LocalHealthGuide www.localhealthguideonline.com 10. Technology
- WordPress (out-of-the-box)
- Plug-ins: Calendar, Comments, etc.
- Theme: Cutline
- Hosting: GoDaddy
- Video: FlipCam
11. About
- LocalHealthGuide/Seattle is an independent health news and information service, unaffiliated with any hospital, insurance plan or service provider.
- We seek to provide you with sound, unbiased health news from the Seattle and the Puget Sound region and information about services available in the region.
12. Values
- Independent
- Unbiased
- Evidence-based
- Reliable
- Respectful
13. LocalHealthGuide www.localhealthguideonline.com 14. Site Structure 15. Three Tier Structure 16. Three Tier Structure 17. Content
- Health and community news
- Policy & Politics
- Tips & Advice
- Local health business news
- Seattle Science
- Resources and support directory
- Forum and discussion
18. Revenue 19. Breaking News 20. Links to Resources 21. Community News 22. Seattle Science 23. PubMed: July 21 24. Advice & Tips 25. Consumer News 26. Community Events
- Calendar events workshops science fairs
27. Policy & Politics
- Kaiser Health News
- Local Columnists
- Kathleen OConnor
- Dr. Roger Stark
- Kaiser Health News
28. Resources & Support 29. Results after 9 months 30. Unique Visitors per Month 31. Results
- 15,000 Unique Visitors per Month
- 1,000+ incoming links
- 15 percent of visitors come via search engines
- 15 percent bounce rate
- Hot Topics: Policy, consumer news, diabetes
- Engagement: Low
32. Web 2.0 33. Web 2.0
- "Web 2.0" refers to the second generation of web development and web design.
- It is characterized as facilitating communication, information sharing, interoperability, user-centered design and collaboration on the World Wide Web.
- It has led to the development and evolution of web-based communities, hosted services, and web applications.
- Examples include social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies.
- Wikipedia
34. Social Media
- Smaller but engaged audience:
-
- Knowledgeable
-
- Skeptical
-
- Active
-
- Connected
35. Social Media 36. Twitter 37. YouTube
- Seattle Childrens Dr. Zerr on swine flu
- CDC videos
- White House
38. Forums
- Moderated
- Sponsored
- Responsive
39. Forum Topic Areas
- Diabetes
- Special Needs
- Fitness & Health
- Sports Medicine
- Public Health
40. Consults 41. Lessons
- Simple Works
- Engagement is Important
- But content is king
42. Future
- When are all these changes going to stop?
- -Houston Chronicleexecutive
www.localhealthguideonline.com