LO2 - Lesson 8 - Target Audience
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Transcript of LO2 - Lesson 8 - Target Audience
Planning – Target AudienceLesson 8
Lesson Goals
Know how audience can impact on a project
Understand considerations made when analysing data
Be able to analyse audience and draw suitable conclusions
Assessment Criteria
The assessment criteria for this part of the unit is as follows:
LO2 – Plan the development of a multipage website
P2 Plan the development of a multi-page website:• Purpose• Target Audience• Content• Production Plan
M1 Detailed planning for the design and function of the website considering how information flows and pages link. Justify choices in relation to target audience appeal and usability. Relevant legal and ethical issues considered.
D1
Consider visitor needs and how they will navigate the website. The info provided on a budget, launch date and timescale is realistic. Some consideration to relevant revenue potential.
Target Audience
Your target audience is the person or group of people that the final website will be aimed towards.
The audience for this project is young people, male and female, aged between 18 and 25 years old.
The audience can be categorised using the following key areas: Age Gender Spending Power Interests / Hobbies
Understand the target audienceAnalyse the survey results
#target #audience#survey #result
Audience AnalysisMake some conclusions from the survey results displayed…
Result AnalysisHow would a result like this impact on your website plans?
#target #audience#survey #result
Result AnalysisHow would a result like this impact on your website plans?
#target #audience#survey #result
Result AnalysisHow would a result like this impact on your website plans?
#target #audience#survey #result
Result Analysis
When analysing the result of your survey you must consider the following:
Bias
Quantity
Quality
Trust
Is the data skewed towards one group?
Is the size of your sample big enough?
Has your survey been taken seriously?
Can the source of your survey data be trusted?
Understand the target audienceAnalyse the survey results
#target #audience#survey #result
Your Task
Analyse your target audience survey by explaining the following for each individual question asked: What does this result show? How does this impact on your site?
Describe any considerations made when analysing your survey results and draw suitable conclusions: Bias Quality Quantity Trust
Understand the target audienceAnalyse the survey results
#target #audience#survey #result