LO2 - Lesson 3 - Target Audience
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Transcript of LO2 - Lesson 3 - Target Audience
Target AudienceLesson 3
Lesson Goals
Understand importance of identifying target audience
Know how to target a particular audience
Be able to create a target audience profile
#target #audience#profile
Target Audience
Your target audience is the person or group of people that the final product will be aimed towards.
The audience can be categorised using the following groups: Gender Age Ethnicity Income Location Accessibility
Understand importance of audienceBe able to profile target audience
#target #audience#profile
Your Task
Choose one of the following: Mens Aftershave Ladies Perfume
Create a mind map identifying the key areas you would need to consider when planning the product. For example: Colours Style Packaging
Understand importance of audienceBe able to profile target audience
#target #audience#profile
Male Target AudienceThink about the key features…
Female Target AudienceThink about similarities across the range…
Male and Female AudienceWhat is similar? What is different?
What do your audience like?Think of a typical member of your target audience…
Your Task
Use fakebook to create a profile for a person who represents a typical member of your target audience.
The profile must include details of each of the following: Name Age Sex Location Income Interests and Hobbies
Understand importance of audienceBe able to profile target audience
#target #audience#profile
Key Words
Target Audience
Profile
The person or group of people you are designing a product for.
Description of the characteristics of a member of your audience.