Rewriting the La Mesa Verde StoryStudents : Elizabeth Hills trom, Elis e MillerPartner: Sacred Heart, La Mes a Verde

AgendaProject Goals

Components

Mission Page

History Page

Leader Profiles Page

UAIZ Museum

Leader Videos

Arcelia

Martha

Rodrigo

Project Goals

Part I: Recas t La Mesa Verde’s s tory for partners , donors , and local res idents , replacing the usual narra tive of direct charity a id to one of building community leadership and socia l jus tice

Part II: Write an informative and compelling letter encouraging landowners to take advantage of San J ose’s new UAIZ to facilita te community rejuvenation, beautification, and reclamation

Conceptual Map

La Mesa Verde Story

Two-Pager

(mini sections of each of the following)MissionHistoryInterviewsRecent Wins

UAIZ Letter

Written to landowners, also published on website

Web MaterialsMission History

Leader Profiles (Interviews)

Recent Wins (UAIZ Museum)

Newsletter “Salad Bar”

Interviews (Themed Excerpts)

Recent Wins (Mini)

Components of Project: Mission Webpage

An interactive infographic-based page including:

Why food injus tice exis ts

The importance of food jus tice work

The role and function of LMV

The impact of LMV on San J ose

Components of Project: History Webpage

A graphical page with a timeline including:

How LMV began

Important moments , beginnings , and victories

Information provided by LMV his torians

Components of Project: Leader Profiles Webpage

A multimedia page including:

Video interviews of the s tories of four community leaders

Intro paragraph on the role of community leaders a t LMV

Interview theme

Description of each leader

Components of Project: Four Leader Videos

Four short videos including:

LMV’s role in inspiring action, involvement, and leadership

Personal anecdotes about the experience of gardening

Centra l themes

Meaning of gardening

Involvement in food sys tem

Being a gardener

Components of Project: UAIZ Museum WebpageA multimedia page including:

Blurbs about UAIZ and its impacts on communities and landlords

A narra tive of the proces s of pas s ing UAIZ

Photos documenting the proces s

Excerpts from four audio interviews portraying the experience of agency among community members

A link to the UAIZ letter

Components of Project: UAIZ Letter

Includes:

What the bill is

Tax benefits

Community benefits (in a lignment with LMV narra tive)

Eligibility

Partner organizations and resources

Steps to Applying

Contact information

Components of Project: 2-PagerIncludes:

Condensed information from

Miss ion (“Our city”; “Our families”)

His tory (“Our s tory”)

Interviews (“Our experiences”)

Recent Wins (“Our activism”)

Tone and emphas is informed by our interactions and experiences while volunteering

Components of Project: Newsletter “Salad Bar”

Includes:

Themed excerpts from (video) leader interview narra tives about various experiences they have had in LMV, as a gardener, as an activis t, or as a community member

Themed excerpts from member interviews about the proces s and experience of pas s ing UAIZ, a condensed vers ion of the

“Recent Wins” narra tive