1. RE-LAUNCHING LMN Prestnted By : Abhishek Seth Chaitali Dhopatkar Harmeet Dhindsa Kinjal Jain Neetu Khatri

2. Parle Products Parle was Founded in 1929 in British India andparle agro in 1984. Beverages fruit drinks, nectars, juice, sparkling drinks Water packaged drinking water Foods confectionery, snacks 3. Earlier Launch of LMN Natural lemon juice drink and the only brand inIndia Taste closest to home made Fresh lime water But it failed to make an impact Very limited focus on metros and mini metros. 4. Segmentation 5. TargetingA Natural drink for all 6. Positioning " RefreshmentKahin bhi, Kabhi bhi 7. Product The pack of LMN is bold and stark and will makeconsumers relate to lemons instantly The unique bottle design ofLMN makes it stand apart from the rest LMN will be available in 100mlTetra, 200ml Tetra and 500ml PET. 8. Place Target mainly the NORTH INDIA as well as the EAST WEST and SOUTH DELHI BHOPAL MAHARASHTRA CHENNAI 9. Price Prices of different bottles Size of LMN Price of LMN (RS.) 100 ml Tetra Pack Rs. 5 200 ml Tetra Pack Rs. 10 500 ml PET Bottle Rs. 20 10. Distribution channel Manufacturing unitParle depotsWholesalers and distributorsRetailers To push products in the market, distributors will be given higher margins on LMN: Margin for distributors- 10%(initially) Margin for retailers- 4%(initially)End consumers 11. Advertisement cost Newspaper : Full page ad in Hindustan Times , DNA ,Times of India (Sunday) every week for 3 months will cost 70 lakhs Television : 90 lakhs for 3 months Banners & Hoardings : 20 lakhs Other outdoor media : 20 lakhs Brand Ambassador (Deepika Padukone): 70 lakhs 12. Promotion Themed OOH campaign Tie up with Ipl (Indian premier league) team Digital- marketing Tableau 13. Sales promotion Free samples for a period of 1 month at differentcrowded locations. We will distribute small tetra packs in schools and colleges along with paper caps(having LMN logo). Banners at local stations, in trains , Buses, behind auto rikshaws Advertisement in newspapers. 14. Uses of LMN in different styles: Lemon watermelon ice tea Lemon mojito Lemon putu monkey Lemon pina colada 15. SWOT ANALYSIS STRENGTHS Excellent branding and advertising Excellent distribution and availabilityOPPORTUNITIES Advertise more Buy out competition More brand recognitionWEAKNESS People prefer homemade lemon drinks Aerated drinks not popular with health conscious peopleTHREATS Threat from other aerated drinks competitors Threat from substitutes like fruit juices Boycott from health conscious people 16. COLD DRINK10 % once in a week15% twice or thrice in a week once in 15 days45% 30%once in a month 17. PREFERENCE 15 % 85%PREFERENCEAerated Non aerated30% 70%Healthy drink Tasty drink