LMAtech2014 - Supercharged analytics - The death of law firm websites as we know them? - Algeri
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Transcript of LMAtech2014 - Supercharged analytics - The death of law firm websites as we know them? - Algeri
- 1. Smarter Websites for Law FirmsWhat the heck is aLead Generation Eco-System?
2. Website International TaxSatellite WebsiteEmploymentLaw BlogAntitrust ToolkitSatelliteWebsiteLitigation BlogEntrepreneursToolkitSatelliteWebsiteHealthcareBlog 3. User TrackingSmarter Websites for Law Firms 4. Website International TaxSatellite WebsiteEmploymentLaw BlogAntitrust ToolkitSatelliteWebsiteLitigation BlogEntrepreneursToolkitSatelliteWebsiteHealthcareBlogLitigation BlogInternational TaxSatellite WebsiteEmploymentLaw BlogAntitrust ToolkitSatelliteWebsiteHealthcareBlogEntrepreneursToolkitSatelliteWebsite 5. Smarter Websites for Law Firms1. Visitors identify themselves2. Marketing Automation magic3. All actions are tracked4. Data into visitors CRM profile 6. Smarter Websites for Law FirmsIdentifies visitors by nameTells you pages visited, actionstakenTells you when they return 7. Smarter Websites for Law Firms1. User-Tracking2. Engagement3. 8. Marketing Automationautomatically sendsJust the right content, toJust the right person, atJust the right timeSmarter Websites for Law Firms 9. ActionableSalesInformationSmarter Websites for Law Firms 10. Downloaded a Whitepaper!Signed up for a Newsletter!Visited Two Bios!Read a News item!Commented ona blog post!Registeredfor an event!Became a new client!JanFebMarAprMayJunJulAugSepOctNovDec 11. Smarter Websites for Law Firms1. User-Tracking2. Engagement3. Content Strategy 12. User Tracking /AdvancedAnalyticsContent`StrategyEngagement /Email NurturingWebsite 13. Smarter Websites for Law FirmsWonderful,or Overwhelming? 14. Contact:Robert Algeri, Partner(212) [email protected] Websites for Law Firms