LinkedIn Lead Accelerator

Top three struggles every marketer faces

1. Reach the right audiences

2. Understand what’s working

3. Prove ROI

How do I…

Fill out a form*

Open emails**

Opportunities captured

*B2B campaign form conversion rates range from 1-5%, Sirius Decisions Benchmark Survey. **Ayaz Nanji, “Email Open and Click-Through Rates: Benchmarks by Vertical,” MarketingProfs, May 13, 2013

Traditional nurture marketing platforms are limited

The challenge

Deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content

LinkedIn Lead Accelerator

Engage Engage the 80% of known prospects who don’t open your emails.

Evaluate Evaluate the impact of your nurture programs.

Convert Convert more of the 95% of anonymous web visitors who don’t provide an email address.

LinkedIn Lead Accelerator Marketing automation for display and social advertising

Identify the onsite behaviors that

indicate high engagement or

specific interests

Define the most desirable

business demographic

segments

Understand the audiences that

have already taken specific

actions on your site or converted

Identify and target your highest-value audiences, both anonymous

and known Step 1

Synchronize your Lead

Accelerator programs with your

Eloqua email nurture programs

Intelligently engage anonymous

and known prospects across ad

exchanges for display, and

Facebook and LinkedIn for social

Deliver the right message to the

right person at the right time

Sequence relevant messaging across display and social ads Step 2

Nurture Everyone. Differently.

Increase conversion rates with Autofill Step 3

Improve quantity and quality of

leads through access to

LinkedIn’s professional data

Instantly populate lead forms with

accurate, LinkedIn professional

data

Make it easy to fill out forms on

mobile with a single click

Optimize ad creative and nurture stream design through platform-

supported A/B testing Step 4

Turn on and off creative or swap out creative based

on real-time performance

Adjust order of messages, targeting, and nurture streams

based on audience interaction, engagement and other

performance metrics

Track metrics including lift in

visits, engagement, conversions

by nurture path, and more

Get clear insight into nurturing

effort results via out-of-the-box,

full-funnel reporting

Use these results to inform how

you build out new target

segments and nurture streams

Measure program impact at every stage of the buy process through

built-in reporting Step 5

Ensure success with LaunchPad, hands-on guidance from dedicated B2B marketing experts

EACH LAUNCHPAD INCLUDES BENEFITS

On-site marketing strategy &

planning

Nurture stream development, ad

modifications, and launch

Post-launch optimization through

the first month

Learn best practices

Learn best practices for campaign

planning, creative messaging, and

optimizing ROI across all segments

Gain expertise

Become confident in the mechanics

of Lead Accelerator

Drive results

Turn insights and expertise into

successful campaigns that will drive

conversions and increase funnel

velocity

Our customers tell our story better than us

In just three months generated:

210 responses from

known contacts

475 new leads

15 new sales

opportunities

In just three months generated:

210 responses from

known contacts

475 new leads

15 new sales

opportunities

Precise business demographic data combined with customized nurture paths allows us to serve sequenced

display and social ads to only our most high-value, anonymous prospect

segments.”

Meagen Eisenberg VP of Customer Marketing

DocuSign

Re-engaged

known contacts beyond

email

Increased page

views by 27% from nurtured visitors

Generated

$960,000+ in new business

Re-engaged

known contacts beyond

email

Increased page

views by 27% from nurtured visitors

Generated

$960,000+ in new business

We can reach prospects anywhere online and make every interaction

with them more personal and relevant throughout the buyer’s journey.”

Eric Hansen Director of Demand Generation

Cetera Financial Group